May 2014 | BY THE LEVEL

Benny Gold ‘Duboce’ Collection Spring/Summer 2014

Posted on May 30, 2014December 10, 2014 by bythelevel

The Summer is a time for being outside, exploring, relaxing and making the most of the weather, not rotting away behind a desk. Benny Gold fully promotes that in their latest look book for Summer 2014 entitled ‘Duboce’.

With San Francisco’s most iconic city park as its back drop, the look book shot by Jason Roque highlights key pieces from the collection, from graphic tees and printed button up shirts to outerwear and headwear selections.

Brand owner Benny Gold had this to say on the collection;

‘We live in cities and love the streets, but sometimes we need to trade the desk for the beach and roll those windows down.
The craving for escape is in us all. Cruise north, cruise south, cruise east, cruise best.
Summertime is for shaking up the routine, packing your cooler, crossing one of those big bridges.
Eat ice cream, drink beer, wear floral. Experience the escape, even if just for a day.‘

Check out images from the summery “Duboce” look book below and for more information visit bennygold.com. The collection is available now at Urban Industry

(click images to enlarge)

PUMA Trinomic Fluro Mesh Evolution Pack 2014

Posted on May 29, 2014December 10, 2014 by bythelevel

PUMA present the Trinomic Fluro Mesh Evolution Pack in the build up to this years World Cup in Brazil, with the XT2 and Disc Blaze undergoing their latest rework.

Inspired by the colour palette featured on the cones and bibs players use during the warm ups, the pack introduces fluro mesh and 3M technology into the design of the classic 90’s runners. Both silhouettes feature mesh uppers, contrasted with nubuck overlays and 3M technology added to the form stripe branding for high visibility, all of which sits on a grey specked midsole.

This ‘evolution pack’ includes a range of new technology to ensure comfort, breathability and functionality. The XT2+ and the Trinomic Blaze of Glory drop on the 21st of June at the following stores;

END.

Hanon

Footpatrol

Crooks & Castles Summer 2014

Posted on May 29, 2014December 10, 2014 by bythelevel

Crooks & Castles link up with renowned LA based photographer Van Styles to deliver their Summer 2014 look book.

Shot in and around the brand owners (Rob Panlinio) home in Pasadena, Van successfully captures the essence of a Crooks summer, featuring product from both the mens and women lines. Taking inspiration from the World Cup in Brazil as well as other influences throughout the collection, the release is filled with wardrobe staples for the upcoming months. With the introduction of mesh into the design as well as other materials such as suede and leather, the collection allows for the perfect transition from summer day to summer night.

The Crooks & Castles Summer 2014 collection will be available online in mid-may and at the following retailers by the end of May;

Urban Industry

Net Clothing

Selfridges

(click to enlarge images)

HUF Summer 2014 Lookbook and Video

Posted on May 29, 2014December 10, 2014 by bythelevel

San Francisco’s HUF deliver something slightly different for their Summer collections visuals, with the “Pick your Vice” video look book and accompanying scratch card images.

How would you react to winning a ton of HUF goodies on a scratch card? Directed by Brian Kelley and filmed and edited by Brandon Kuzma, the video lookbook shows us just how much it means to one lucky dreamer who took his sock game to the next level with his win. The short film highlights HUF’s vibrant plant life sock selection, as well as featuring key apparel pieces from this seasons collection.

Check out the video look book below, as well as the accompanying scratch card images. The HUF Summer 2014 collection will be available from the following stores;

Urban Industry

The Chimp Store

5 Pointz

Vault by Vans x Stüssy Collection for Spring 2014

Posted on May 28, 2014 by bythelevel

Two californian legends celebrate their rich heritage with a Vault by Vans X Stüssy collaborative collection this Spring.

The iconic brands stay true to their roots in skate and street wear fashion in a collection that showcases their unique, South Californian aesthetic. The release features classic Vans silhouettes such as the Style 36 LX which takes design specs from the Old Skool, the Era LX and Sk8-Hi LX. The shoes adopt original Stussy prints not seen since the 80’s and 90’s, including the Tom Tom, Stüssy Bones and 8 Ball prints, all finished with high levels of detailing.

The Vault by Vans X Stüssy collection is available from June the 16th at all European Stüssy chapter doors, as well as Vault by Vans stockists. For more information on the release visit Vans.co.uk

Only NY 2014 Summer T-Shirt Collection

Posted on May 23, 2014December 10, 2014 by bythelevel

Hot on the heels of their Spring/Summer release, ONLY NY deliver yet another great selection of graphic tees ready for Summer 2014.

Made and printed in the USA, the limited release features a range of designs, from nautical to city inspired graphics. Continuing to introduce sportswear themes into their street wear design, ONLY take it one step further as they apply 3M technology onto an Only NY logo tee, certainly a stand out piece from the concise collection.

Check out the look book below shot by Kevin Mayer. The Summer T-shirt collection is available now in limited numbers at onlynylives.com

Saucony Originals Summer 2014

Posted on May 23, 2014December 10, 2014 by bythelevel

Following the release of Saucony’s first ever lifestyle look book for their Spring/Summer 2014 range, we take a closer look at two new colour ways in the popular Grid 9000 and Shadow Original silhouettes.

Arriving just in time for the summer months the Grid 9000 adopts a tan, grey and red colour way and features a suede and mesh mix on the upper to ensure breathability, as well as a large cushioned rubber midsole for additional support. The Shadow Original comes with an all over grey upper, white sole and features red detailing throughout. The shoes upper is constructed with a combination of mesh and nylon, with suede overlays for long-lasting durability, the “Marshallowy” EVA midsole is added for increased comfort.

The Spring/Summer 2014 range is available now at schuh