July 2014 | Page 2 of 7

Sneaker Freaker x Nike ‘Genealogy of Innovation’ Book

Posted on July 25, 2014December 14, 2014 by bythelevel

Hot on the heels of Nike’s ‘Genealogy of Innovation’ exhibitions, the sportswear giants link up with Australia’s Sneaker Freaker to publish a 200+ page retrospective book on the brands rich history in footwear design.

The limited edition book documents Nike’s evolution from 1971, when Phil Knight introduced the first shoe to bear the ‘Swoosh’, up until modern releases in the Magista and Mercurical Superfly and everything in between. Covering 200 game-changing designs in shoes and football boots, the book unearths rarely seen design sketches that have contributed to the brands development over the past 40 years. Interviews with Nike designers including Tinker Hatfield and Nike football design director, Denis Dekovic, give an exclusive insight into the design processes and the development of some of the most noted footwear releases of all time.

The Genealogy of Innovation book is unfortunately not for sale, however Sneaker Freaker are giving away copies of the book to 10 lucky winners. Visit sneakerfreaker.com to be in with a chance of getting hold of a copy.

Nike at Peggs and Son

Posted on July 25, 2014December 14, 2014 by bythelevel

Brighton’s beloved Peggs and Son highlight the arrival of four key styles from Nike in their latest set of images by Brighton based creative Jack Stocker.

Combining Nike’s famous Air technology and the latest Lunarlon sole innovation, the Air Max Lunar1 receives an OG colour treatment, whilst the Lunar90 Jacquard arrives in a bold, futuristic colour palette. Both offering unrivalled comfort, mesh panels have been added for breathability, whilst the Air Max Lunar1 has been constructed with Nike’s Hyperfuse technology for a robust, durable finish.

The Air Max 180, a firm favourite here at bythelevel, offers a slightly slimmer shape with the latest release arriving with a black nubuck suede and neoprene mix upper, with turquoise leather pops on the heel. Sitting on top of a speckled midsole and waffle outsole, the shoe is completed with a crimson swoosh.

Last but not least, the Air Max 93 also receives an OG treatment as the original ‘Menthol’ colour way is applied. Originally designed as the Air Max 270 due to the shoes wrap around air bubble at the rear of the sole. The shoes upper is made from predominantly from premium leather but features hints of nubuck suede and mesh. The shoes neoprene sock liner allows for a glove like fit, keeping the foot snug inside the shoe.

Check out the images from Jack Stocker above. You can shop Peggs and Sons full Nike range now at peggsandson.com

Nixon X Mike D X MC – Supertide

Posted on July 25, 2014December 14, 2014 by bythelevel

Currently spending time as guest editor of Australian publication Monster Children, rap legend Mike D of the Beastie Boys links up with Nixon to create a limited edition Nixon X Mike D X Monster Children Supertide watch.

Inspired by Mike’s love for surfing, the watch has a high resolution display and holds the tide information of over 270 beaches until 2023. Additional features include a heat timer, alarm and light functions. The watches aesthetic is designed with New York city in mind, linking up with photographer Joe Termini who produced an image of the city skyline of Mike’s hometown.

Unfortunately these watches aren’t for sale and with only 50 pieces made they are extremely hard to get hold of. However you could be one of the lucky ones as Nixon are running a box set giveaway. To be in with a chance of winning, visit www.nixon.com and enter now!

Bee Clothing – Capsule 2

Posted on July 25, 2014December 14, 2014 by bythelevel

Combining menswear design with a commuter inspired direction, BEE clothing present their second capsule collection of men’s outerwear for 2014.

Aligning with the brands theme of clean, contemporary designs the range provides a functional yet style focused solution to travelling through the city. The latest release introduces two new pieces into the collection in the Melton and Duck Cloth Chore Jackets. The standout Chore jacket features an innovative twist with a removable backpack that can be zipped onto the jacket. All bases are covered as the design ensures that weight is distributed evenly across the garment to ensure comfort and mobility.

For more information or to purchase, be sure to visit beeclo.com

Crepe City 11 – 26/7/14

Posted on July 25, 2014December 14, 2014 by bythelevel

Now in it’s 11th event and continuing to expand, the UK’s largest sneaker festival, Crepe City, returns to East London this weekend.

Kicking off this Saturday the 26th of July, the event showcases the best from the sneaker community, as well as independent clothing companies. With over 200 stands featuring the rarest and most limited trainers from sellers across Europe, this certainly isn’t one to miss for sneaker lovers and fashion followers alike.

Crepe City 11 also sees a world exclusive Air Jordan exhibition to commemorate the ‘Year of the Jordan 6’, which will include a display from the worlds biggest and rarest Jordan collectors. Alongside the clothing market, Crepe City will also be teaming up with A Number of Names as they host their annual sample sale.

As if this wasn’t enough, the day will be topped off with music provided by the likes of Hannah Faith, Siobhan Bell and many more. There will be sneaker customisation, a Jason Markk sneaker cleaning stall, food, drink and best of all – sneaker giveaways!

Be sure to head down to Crepe City this Saturday the 26th of July.

Location:

Old Truman Brewery

91 Brick Lane

London E1 6QR

Tickets cost £3 on the door. Be sure to get there early to avoid missing out!

Surf Liquor – AW14 Sneak Peek

Posted on July 24, 2014December 14, 2014 by bythelevel

Following the success of the brands pop-up skate space in East London, UK label Surf Liquor give us a sneak peek of whats to come for their Autumn/Winter 2014 collection.

Aligning with the brands Californian style summer theme, their latest collection again features sun-washed tees and sweatshirts in an earthy colour palette. New styles are introduced in the Windbreaker and Cadillac jackets in khaki and steel grey, as well as a selection of new graphic and pattern t-shirts.

Be sure to check the short video teaser shot by Rich Evans of Rich London below and check back soon for a look at the full collection. For more information or to shop the current collection visit www.thesurfliquor.com

Vans Pro Skate – Pro Classics Pack by Kyle Walker

Posted on July 24, 2014December 16, 2014 by bythelevel

Vans pro team rider Kyle Walker presents his take on two classic Vans silhouettes this Autumn/Winter, in his introductory Pro Classics pack.

The Vans Slip-on and Old Skool both receive pro treatments, featuring premium pig suede uppers, corduroy detailing and custom Vans Ultracush technology on the insole with artwork from Kyle’s homie Brian Nichols.

Both the Vans Slip-on ’59 Pro and the Old Skool ’92 Pro offer maximum performance and durability, with enhanced cushioning and Vans Duracap to ensure comfort and protection whilst skating. The shoes arrive in a clean white and burgundy colour ways, with light brown corduroy detailing on the heel and sock liner.

The Vans Pro Classic Pack from Kyle Walker are available now at authorised dealers. Visit vans.eu to find your nearest store.