The Parisian label, founded by David Obadia and Nelson Hassan, has gained global recognition for its sophisticated designs. Drawing inspiration from their own experiences, they utilise premium materials and considered cuts and fits to produce contemporary menswear styles with a street ready feel.
BWGH’s quality in design meets PUMA’s sports heritage once again for their Spring/Summer 2015 collection which features new colour palettes and several new materials applied to a range of footwear, apparel and accessories. Once again using BWGH’s pattern and measurement charts as a base, classic sportswear inspired pieces see premium materials such as plush nubuck, smooth leather and jersey applications throughout the collection.
The release pulls further inspiration from the work of New York artist Ethan Cooke, referencing his iconic square and rectangle prints and subtle colour palette’s of light greys and blues. Rounding off the release is a retro reinterpretation of the classic R698 shape, aligning with the themes of the apparel selection.
The BWGH x PUMA Spring/Summer 2015 collection is available at the following retailers from the 31st of January;