Oakley launches “One Obsession” Campaign

 

 Oakley have launched a new campaign entitled ‘One Obsession’ which aims to inspire fans across the globe to pursue their passions.

The campaign will run through the remainder of 2015, launching with this short video (below) featuring some of the brands ambassadors including Eric Koston, Gabriel Medina and Matt Kemp amongst others. In the video the athletes talk of their physical places of obsession, and this campaign encourages you to show Oakley yours. The Californian brand will reward #LiveYours contributions by granting access to the athletes who inspire what you do, as well as surprise experiences.

Oakley’s SVP of Marketing David Adamson spoke on the campaign;

“Oakley celebrates those who relentlessly pursue their passions and we encourage others to do the same. With ONE OBSESSION, we are excited to facilitate conversations with professional athletes – enabling them to connect with consumers through new, shared experiences.”

The multi-channel campaign will span over 22 countries and will include digital, social, advertising, outdoor, retail activations and live events, with over 450 athletes participating. You can find out more on the campaign at www.oakley.com/one-obsession and get involved with the movement using #LiveYours

 

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