bythelevel, Author at BY THE LEVEL

UBIQ x Asics GEL-Lyte Speed “Cool Breeze”

Posted on July 30, 2015 by bythelevel

Asics and UBIQ come through with one of the strongest collabs we have seen this season, as they give the slightly lesser spotted silhouette – the GEL Lyte Speed, a Summer ready rework dubbed “Cool Breeze”

Following on from their popular “Hazard” release from earlier this year, the two parties continue their fruitful partnership as Phillies’ UBIQ apply their creative direction to another classic running style. Harnessing the refreshing hues of the ocean waters and clear blue skies, the GEL Lyte Speed dons various shades of aqua, sky blue and navy for a bold yet highly wearable look. The shoes upper is reworked with a soft perforated nubuck on the toe box, with suede on the mudguard and overlays, finished with a soft leather on the side panel branding. A speckled GEL midsole adds a bit more pops well as high comfort levels for the wearer, with the tri-coloured outsole complimenting the rest of the design. Added touches in the dual-branded sky graphic insoles complete the summery vibes.

The UBIQ x Asics GEL Lyte Speed “Cool Breeze” will be available at selected retailers including END. and Footpatrol from the 1st of August.

KR3W Case Study – Tony Karr

Posted on July 29, 2015July 29, 2015 by bythelevel

KR3W present the second instalment of their Case Study video series featuring Heroin team rider Tony Karr.

Filmed and edited by Cody Thompson, KR3W’s latest clip – which aims to showcase the individual styles of the brands ambassadors, sees Tony come through with some unique and innovative street lines, which you can enjoy below.

Head over to www.kr3wdenim.com for more.

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Volcom present ‘Real Life Happening’

Posted on July 29, 2015July 29, 2015 by bythelevel

To introduce the latest development in the brands denim line, Volcom have launched the ‘Real Life Happening’ campaign which looks to encourage adventurous living in a generation ruled by technology.

The campaign and the collection itself draws inspiration from the idea of life on the road, looking to take something back from this digital era and its damaging effect on how we interact and socialise. Through their highly considered denim designs and feel good visuals, Volcom look to promote living life rather than immersing ourselves in our phone screens.

The newly redesigned denim range focuses on clean silhouettes with a timeless feel. Dubbed ‘Form Fit’, the design is inspired by the natural fit of a well worn pair of jeans and aims to elevate performance features such as durability, mobility and comfort, while conforming to the wearers body shape. Keeping in line with the brands history while applying a modern design approach, the full denim offering includes the 2Xs, Vorta, Solver and Kinkade silhouettes in a variety of washes. Each style includes the brands signature detailing in the “V” belt loop, hidden phone pocked and 2 piece coin pocket, as well as upgraded zippers and washer rivets. Technical moisture wicking fabrics allow your body to stay cool and clean finished interiors mean less chafing during movement.

To celebrate the ‘Real Life Happening’ campaign, Volcom have put together this short video featuring hip hop duo Run The Jewels and indie rock artist Kurt Vile, alongside member’s of Volcom’s skate team, as they explore various locations across the US over an 8 month period. There is also a selection of strong imagery to accompany the campaigns video, from a selection of hugely talented photographers including Arto Saari, Aleandra Valenti, Matt Wignall and Gary Copeland, each offering their own unique take on the story.

Enjoy the short video below and the lookbook shots above. To find out more on the campaign or to shop the latest Volcom brand jeans, head over to www.volcom.co.uk

Polar Skate Co. Summer 2015 Decks.

Posted on July 28, 2015July 28, 2015 by bythelevel

Polar Skate Co. come through with a fresh batch of pro deck graphics ready for the Summer. Featuring board designs for team riders Pontus Alv, Jerome Campbell, Kevin Rodriguez, Aaron Herrington, Michal Juras and Hjalte Halberg, the decks bear new designs in Pontus Alv’s unique modernist illustrative style and are available in two board shapes.

You can shop the latest Polar Skate Co. decks over at Flatspot.

Nike SB Janoski Zoom Low – Flamingo

Posted on July 28, 2015July 28, 2015 by bythelevel

The ever popular Nike SB Janoski gets a unique ‘Miami Beach’ inspired rework this summer as part of the seasonal “Flamingo Pack”.

The hugely versatile Janoski is one of the go to styles for the warmer months, and it seems as though Nike really ramp up its creative releases for the summer in a shoe that, over the years, has been subject to countless material and colour reworks. In one of the slightly more daring takes on the low profile skate shoe, Nike SB’s latest effort sees a cracked leather applied to the shoes upper, reminiscent of the flaking paint on the dried up pools and sun drenched verandas of the beach side city. Additional aqua and teal hits add bright summer tones inspired by the surrounding crystal waters, while the pink ‘Flamingo’ graphic on the insole ties in the theme of the pack.

It’s also worth noting the technology packed into the shoes sole unit, with the cushioning Zoom Air technology concealed in the insoles heel, as well as the herringbone tread patter on the vulcanised outsole for extra grip. Perforations on the toe box provide breathability and comfort during extended wear.

The Nike SB Janoski Zoom Low ‘Flamingo’ is available now at Flatspot.

Dickies AW15 European Lookbook

Posted on July 26, 2015July 27, 2015 by bythelevel

Dickies have linked up with London based creative agency Peach Fuzz to put together this clean portrait-led lookbook to highlight key styles from the brands Autumn/Winter 2015 collection.

A company that is renowned for its robust, functional designs and its rich heritage in protective workwear, more recent times have seen Dickies adopted by different markets across the globe, including skate and the more fashion focused. Because of this the brand has adapted and developed its designs, with modern updates to their traditional silhouettes to appeal to the different tastes and trends of each audience.

This Autumn/Winter release shows diversity from the historic US label, taking a ‘unique European sensibility’ into consideration while honouring the authentic and functional design approach that has been a huge part of the Dickies story. Hickory stripe dungarees, heavyweight flannel shirting and chore jackets give a nod to the brands workwear roots, while polo shirts, selvedge denim jeans, parka jackets, chinos and hoodies give the collection a more casual, streetwear twist. The visuals also highlight some of the brands latest footwear options, which take traditional workwear shapes and adapt them for the lifestyle market, featuring subtle detailing in the embossed Dickies branding on the heel.

Enjoy the lookbook above shot by James A.Grant. Head over to www.dickieseurope.com for more.

Landscape x Hélas

Posted on July 26, 2015July 26, 2015 by bythelevel

To promote their collaborative capsule collection, Hélas Caps and Landscape Skateboards have linked up on this joint edit featuring team riders from both camps.

The short clip highlights pieces from the limited edition release, including the ‘gentlemen’ inspired tweed 5-panel cap, dual branded tee and seven ply wood skateboard deck bearing the Landscape character holding the Hélas umbrella. Coming through with some solid street skating from both sides of the channel, the edit features Landscape riders: Jed Coldwell, Ash Hall, Nick Stansfield, Matlok Bennett Jones, Jin Shimizu, Joe Gavin, Keanu Robson, Daniel Kinloch, Joleon Pressey and the Hélas crew made up of: Stephen Khou,Lucas Puig, Karl Salah, Gauthier Rouger, William Monerris, Boss Xie, Mark Del Negro, Jeremy Hu, Dan Leung, Brian Peacock.

The Landscape Skateboards x Hélas Caps is available now at Parlour Skate Store.