bythelevel, Author at BY THE LEVEL

ALIFE x Raekwon

Posted on June 6, 2015June 6, 2015 by bythelevel

Following up on their main line release this season and their high profile collaboration with PUMA earlier this year, ALIFE team up with regular ‘sessions’ collaborator and hip hop legend Raekwon on this limited edition t-shirt.

This isn’t the first time ALIFE have printed a rapper on the front of a tee, having worked with the likes New York rapper Jadakiss in the past. This time around, Wu-Tangs Raekwon adopts a simple ALIFE logo tee and a bunch of roses concealing a pistol, possibly a nod to the Valentine’s Day party he played earlier this year, in the tees photo print that was shot by Harry McNally.

Made in the USA out of 100% cotton, the limited edition ALIFE x Raekwon tee is available to pick up now at The Chimp Store.

ONLY NY Summer 2015 Lookbook

Posted on June 5, 2015June 5, 2015 by bythelevel

New York’s ONLY NY return with this feel good lookbook to coincide with the release of their Summer 2015 range.

Aligning the brands city themes with their sportswear influences, their latest lookbook shot by Chris Baliwas captures the crew enjoying recreational sports in the New York City sun. Following on from their SS15 release, the latest collection includes several graphic based tees, shorts, embroidered sweaters, hoodies and retro hat designs, drawing from sports, fishing and the city lifestyle. The colour palette is vibrant throughout, with some pieces washed out for a vintage look. All items arrive in limited quantities and are made entirely in the USA.

The ONLY NY Summer 2015 collection is available now at www.onlyny.com.

Palace Skateboards x Bronze 56K

Posted on June 5, 2015June 11, 2015 by bythelevel

As with all releases from the London skate giants, the hype around this collaboration has been huge across social media over the last few days. In a release that we should of seen coming, Palace and Bronze 56K finally lift the lid on their collaborative apparel and deck collection.

The concise release is comprised of graphic tees, hoodies and sweaters, sticking to a minimal colour palette of black and white, with hits of bronze on the dual branded tri-logo designs. Alongside the apparel offering is a deck series made up of four boards, in which we see some reworks of classic Palace designs as well as some original graphics that utilise logo pieces from both brands.

Following on from high profile collaborations with adidas and on the back of their flagship store launch, the latest collaborative venture sees Palace return to their roots with the New Yorkers, in a release that aligns with the gritty lo-fi aesthetic that has seen both parties gain a large cult following over the years.

The Palace Skateboards x Bronze 56k collection is available in-store at Palaces London flagship on Brewer Street and online exclusively at www.palaceskateboards.com from 11pm GMT tonight (Friday the 5th of June). You can also pick up the deck series from Flatspot. and Slam City Skates.

To celebrate the release of the collection, Palace and Bronze56K have also come together on this rad edit dubbed “PARAMOUNT”. The 21 minute video features riders Blondey McCoy, Chewy Cannon, Torey Goodall, Juan Saavedra, Charlie Young, Rory Milanes, Benny Fairfax, Lucien Clarke, Danny Brady, Shawn Powers, Karim Bakhtaoui, Josh Wilson, Dick Rizzo, Joseph Delgado, Rob Gonyon, Billy McFeely, Mark Humienik, Chachi and Kevin Tierney. Enjoy it in its entirety below….

Quartersnacks: Start of Summer 2015

Posted on June 2, 2015June 5, 2015 by bythelevel

It seems as though the warm weather has made its way over to the east coast of America and Quartersnacks start the summer right with a brand new clip, which sees the team and a few additional familiar faces shred the streets of New York. Their latest edit continues to focus on the brands, and the city’s, dedication towards street skating, featuring the usual team alongside guest appearances from the likes of Alex Olson, Yaje Popson and Bobby Worrest.

Enjoy the video below and head over to www.quartersnacks.com for more news

Orsman SS15 Lookbook by The Great Divide

Posted on June 2, 2015 by bythelevel

Shot on location around their new East London home, The Great Divide store have produced this Spring/Summer 2015 editorial highlighting key styles from London based label Orsman.

Focusing on accessible, simplistic clothing, Orsman’s latest collection delivers streetwear informed pieces with a refined menswear twist and references of 90’s sportswear. Drawing inspiration from geometric patterns as well as nautical themes in their design, the palette is fairly muted throughout with the occasional bright pop of colour. The black and white lookbook highlights the collections strong outerwear selection which includes lightweight bombers and windbreakers, as well as casual polo shirts, crewneck sweaters and colour blocked tees.

Enjoy the lookbook above and be sure to head over to www.thegreat-divide.com now to shop their full Orsman range.

Tale of Four Cities: New York with Aaron Herrington

Posted on June 1, 2015June 1, 2015 by bythelevel

Aaron Herrington plays the tour guide as Converse continue to explore the four cities in which the CONS project takes place – Boston, Toronto, Los Angeles and for this instalment – New York.

Having moved to the city 5 years ago, CONS skate ambassador Herrington takes us round his adopted home, hitting up some of the best skate spots including Les Skatepark, Labor skate store, as well as some of his favourite food hangouts. Enjoy the video below and be sure to visit www.conversecons.com for more information.

Oakley in Residence: London

Posted on June 1, 2015June 2, 2015 by bythelevel

Oakley looks to celebrate London’s love for cycling and the city’s creativity with a pop-up residency which encompasses part creative space, part workshop this summer.

To coincide with the brands ONE OBSESSION campaign, London has been chosen to host the next instalment of Oakley’s residencies following spaces in LA, which focused around the cities skate culture. London’s population acts as a physical representation of those who chose to follow their passions and inspire others to do the same, aligning with the #Live Yours movement from the brand. Bringing in elements of cycling, which is a huge part of the cities culture, it seems as though London is the perfect fit for the space.

Having opened on the 18th of May and running until late August, the Oakley in Residence will be open every week from Wednesday to Sunday, offering a mixed schedule of workshops, exclusive exhibitions and film screenings, as well as meet up opportunities with athletes and a series of cycling adventures. Oakley worked closely with professional Cyclist, Mark Cavendish and urban cyclist, Chas Christiansen, who both featured in the ONE OBSESSION campaign, to develop the concept in London, bringing together a wealth of talent from the cycling industry for the local community to enjoy.

To find out more on the space and the schedule for activities held at the space, head over to http://www.oakley.com/in-residence. The space is free and open to the public and can be found at: 37-39 Exmouth Market, London, EC1R 4QP.

https://www.youtube.com/watch?v=bYiSasewuy8