Author: bythelevel

Palace x Adidas

Palace Skateboards x adidas Pro Shoe Collection

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 Palace Skateboards and adidas take their fruitful relationship a step further as they follow up their 90’s inspired apparel collaboration by moving into the footwear market, delivering four solid skate-able pro shoes for the summer months.

Following a series of teaser images and a hypnotising appearance from D Double E on social media over the last week or so, building the hype for the collaboration, we can now take a closer look at the styles that are set to drop tomorrow the 16th of May. The collection is made up of the collaboratively designed Pro Primeknit and the Pro Trainer, with two colour options in each silhouette.

The Palace Pro Primeknit debuts with adidas’ Primeknit technology applied to the upper, available in a white/grey option with tonal lacing and a stark white sole unit, as well as the retro inspired black/white colour option, reminiscent of the gum soled adidas skate copa and also features tonal lacing and the popular gum rubber sole. The Pro Suede Shoe draws from adidas’ popular Gazelle silhouette, perhaps slightly more skate friendly, it arrives in a grey/white and a black/white colour option, constructed from a perforated suede on the shoes upper, with the grey/white sitting on top of an icy translucent sole and the black, a white contrasting sole unit that matches the white lacing and stripe branding. Both the Pro Primeknit and the Pro Suede feature the ZX flux heel cage that offers additional stability to the wearer and heel pull, keeping the branding minimal throughout with the classic three stripe featuring on the side panels.

The Palace Skateboards x adidas Pro Shoe collection will be available from Palace’s web store HERE and selected retailers including Flatspot and Welcome from Midnight tonight (00:01 BST 16th of May).

Brixton Mens 03

Brixton Summer 2015 Lookbook

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 Brixton have always been a brand that we have admired, from their consistently strong visuals to their simplistic, timeless product that they continue to put out season after season, to us they are a great example of how to present a clothing brand in the right way. For Summer 2015, Brixton again deliver on all fronts with another stunning lookbook that showcases a clean collection full of ready to wear pieces and with it capturing the Brixton ‘lifestyle’ and what those who make and wear the clothing are all about.

Drawing from their Californian heritage and inspired largely by the people, the music and the culture that surrounds them, their latest release features several summer ready styles, from the subtle graphic print tees to the casual workwear inspired shirting selection that we have come to love from the brand. Board shorts and relaxed chinos make up most of the trouser offering, while their headwear pieces really stand out from the pack with several vintage inspired caps and brimmed hats. Logos and graphics are kept to a minimum, with rugged materials applied and a muted colour palette throughout giving a relaxed vibe to a quality release.

The Brixton Summer 2015 collection is available now at the following UK stores: Flatspot, Urban Industry and The Chimp Store 

TH-SU15-LOOK-1

The Hundreds Summer 2015 Lookbook

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Global streetwear giants The Hundreds follow up their Spring release with another considered collection for the season, drawing inspiration from the Californian summer.

Recent seasons have seen the brand revisit their heritage and take a more mature approach towards design. Their latest offering follows similar themes, incorporating workwear styles and combining vibrant colour ways with a sportswear aesthetics to create a relaxed collection suitable for the warmer months.

There are the expected staples with graphic focused and striped tees and vintage inspired headwear, but the brands cut and sew takes centre stage with embroidered baseball shirts, casual shirting and colour blocked sweaters along with stand out pieces including the wool poncho and a selection of pattered shorts.

A number of custom prints and patterns have been utilised throughout that epitomise the laid back summer vibes that the brands home state has to offer, whether its chilling on the beach with a bonfire or quick trips across the border, the collection is a solid representation of LA streetwear. A selection of key looks from the brands Summer 2015 offering have showcased in this minimal studio lookbook above.

The Hundreds Summer 2015 collection is available now at a selection of UK retailers including Urban Industry and 5pointz

alife_Puma_16

PUMA X ALIFE Sessions with Mobb Deep – Recap

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The PUMA presents alife sessions returned to East London to launch part two of their Spring/Summer 2015 collaboration with none other than New York hip hop heavyweights Mobb Deep joining in the celebrations.

The collection itself aligns with part one of the release, utilising PUMA’s heritage in sportswear and combining alife’s unique creative approach to present a selection of vibrant footwear reworks and bold apparel pieces. Drawing inspiration from the streets of New York and the stories they tell, the classic Trinomic R698, Disc Blaze and Blaze of Glory silhouette receive new premium material applications, with the stand out R698 featuring a custom alife motif print on the midsole. The apparel offering consists of a functional two piece tracksuit and a matching short and sweater combo featuring an all over photo print of the New York brands famous piranha tanks situated in their Rivington Street Club store.

One thing we have learned from the PUMA x alife collaborations is that both brands know how to throw a party. With Reakwon representing in the previous London sessions instalment, Mobb Deep played to a packed house at The Laundry E8 and delivered what could quite be one of the best events of the year so far. Following on from energetic warm-up shows from UK based rap project Cult Mountain and impressive London native Little Simz, Mobb Deep took to the stage to deliver classics including Hell on Earth and Shook ones, with all the artists decked out in the latest attire from PUMA and alife. Livin’ Proof were on the decks all night providing the soundtrack to the evening in between sets, with drinks flowing and amazing food from the Pig & Rig, it was a good vibes all round.

Check out the photo recap from the night, as well as product shots from part 2 of the collaboration above. You can shop pieces from the PUMA x alife Spring/Summer 2015 collection at the following retailers: Urban Industry, 5Pointz and Attitude. 

Event photography: Lily Brown

Grind London 'In Season'

Grind London SS15 ‘In Season’ Lookbook

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 Grind London offer up another visual treat for Spring/Summer 2015 as they bring the summer vibes for their latest lookbook entitled ‘In Season’.

Its been great to see the London based brand continue to make such an impact on the national and global scene in recent years. Seamlessly combining the quality of menswear design with more casual streetwear styles, they have continued to develop their range season after season. There aren’t many other UK brands that have offered the level of conviction in design or general aesthetic that Grind London have, with staple items through to more considered cut and sew pieces, their releases draw from a range of themes that embody the culturally diverse melting pot that is our capital city.

Their latest release for Spring/Summer takes inspiration from the notion of being “in”, looking past the fads and trends that were, for their moment, the “in” thing and rather to those that have achieved longevity instead of fading out. From this, Grind London have put together a collection that doesn’t adhere to the current trends of the market, but offers up something more timeless. “In Season” features several graphic focused tees, long sleeves and hoodies, alongside a strong cut and sew range consisting of patterned shirting, light-jacketing options, tailored trousers and shorts, most of which has been constructed using premium Japanese cotton. The collection is rounded off with several weather appropriate caps, featuring embroidered logo’s and corduroy.

Enjoy the awesome lookbook above and see the accompanying video below, both shot around an idyllic summer pool side scene. You can shop the Grind London “In Season” collection in its entirety over at www.grindlondon.com

 

SOON X MR PHOMER

S.O.O.N X Mr. Phomer Capsule Collection

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Two of London’s finest join forces this season, as streetwear brand S.O.O.N link up with Lisbon born, London based creative Mr. Phomer for a collaborative capsule collection.

Following a chance meeting in London and a history of unknowing confrontations with each others work, the pair finally come together to produce something that is representative of both parties DIY ideologies. The release draws inspiration from ying and yang, light and day, consisting of opposing black and white, short and long-sleeved tees.  Channeling both S.O.O.N’s and Mr. Phomer’s attitudes towards working in the creative and fashion industries within the big smoke, bold graphic prints are applied to the ‘KTGP2’ tee, which is a play on the ‘Bringing Knifes to Gun Parties’ design that first brought Mr.Phomer to S.O.O.N founder Jonny’s attention, as well as the ‘All Smiles’ long sleeve. The collection reinforces Something Out Of Nothing’s self made nature, encouraging others to use their creative talents to bring their vision to life.

Enjoy the lookbook shot by London photographer Vicky Grout above and be sure to head over to www.somethingoutofnothing.co.uk to shop the capsule, which arrives in extremely limited numbers, now.

MAGENTA GLEN FOX

Magenta Welcomes Glen Fox

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French outfit Magenta have added Jersey born rider Glen Fox to their roster and welcome him with this introductory clip.

Glen has been part of Magenta’s set up for a few years now after brand owner Vivian Fiel first became aware of his skating following a visit to the brand back in 2011. Having lived in Bordeaux for a year now, immersing himself in the French culture with his art and continuing to develop his unique style, it seems as though Glen Fox is a bit of a no-brainer as an addition to the Magenta team. His technique brings high-speed control, improvisation and a truly original style, all of which can be found in his awesome welcome clip below.

Enjoy the video below and be sure to head over to www.magentaskateboards.com for more information or to shop their latest range.