Master collaborators and European sneaker institute Patta team up with Levi’s on a special collaborative collection for Fall 2015 that pays homage to the Amsterdam mainstay’s affinity for 90’s Hip Hop.
Channelling the aesthetic of rap legends including N.W.A and EMPD, the collection looks to traditional silhouettes of the era and applies subtle updates to create a modern take on the classic street uniforms. The collab comprises of three iconic Levi’s styles – the denim Trucker Jacket, 501 Custom & Tapered jeans and Western shirt – as well as distinctive Patta styles such as the Fishtail parka and Coach’s jacket, all of which have been treated with custom black and blue acid washes, with a co-branded two-horse pull back patch on the jackets. To round off the release, both brands have worked on a custom 5-panel cap, available in black and blue colour ways, as well as reworking Patta’s signature bum bag in a premium leather.
The super limited release will be arriving in two deliveries, the first being the black acid wash and the second the indigo colour options. Levi’s x Patta drop one will be available tomorrow (5th of September) on Patta’s web store as well as Hanon and The Hip Store
To introduce the latest development in the brands denim line, Volcom have launched the ‘Real Life Happening’ campaign which looks to encourage adventurous living in a generation ruled by technology.
The campaign and the collection itself draws inspiration from the idea of life on the road, looking to take something back from this digital era and its damaging effect on how we interact and socialise. Through their highly considered denim designs and feel good visuals, Volcom look to promote living life rather than immersing ourselves in our phone screens.
The newly redesigned denim range focuses on clean silhouettes with a timeless feel. Dubbed ‘Form Fit’, the design is inspired by the natural fit of a well worn pair of jeans and aims to elevate performance features such as durability, mobility and comfort, while conforming to the wearers body shape. Keeping in line with the brands history while applying a modern design approach, the full denim offering includes the 2Xs, Vorta, Solver and Kinkade silhouettes in a variety of washes. Each style includes the brands signature detailing in the “V” belt loop, hidden phone pocked and 2 piece coin pocket, as well as upgraded zippers and washer rivets. Technical moisture wicking fabrics allow your body to stay cool and clean finished interiors mean less chafing during movement.
To celebrate the ‘Real Life Happening’ campaign, Volcom have put together this short video featuring hip hop duo Run The Jewels and indie rock artist Kurt Vile, alongside member’s of Volcom’s skate team, as they explore various locations across the US over an 8 month period. There is also a selection of strong imagery to accompany the campaigns video, from a selection of hugely talented photographers including Arto Saari, Aleandra Valenti, Matt Wignall and Gary Copeland, each offering their own unique take on the story.
Enjoy the short video below and the lookbook shots above. To find out more on the campaign or to shop the latest Volcom brand jeans, head over to www.volcom.co.uk
Evisu use their rich history and craftsmanship as inspiration as they release an exclusive range of new styles for Autumn/Winter 2014.
The collection takes a minimal approach on a range of heritage denims and premium outerwear pieces, as Evisu reinvent classical looks for the modern consumer. Aside from their renowned Japanese and dry selvedge denim, the release boasts a diverse range of jackets, using premium fabrics and cuts to offer several different styles. The Japanese veterans use their experience and focus on the quality of the garment, stripping back on logo’s and branding to produce Denim and apparel for the conscientious fashion follower.
Evisu’s Autumn/Winter 2014 range is available now at www.evisu.com
Inspired by the stories of the brands loyalists, Levi’s announce their new global campaign ‘Live in Levi’s’.
To kick off the project, Levi’s have produced a short promotional video with director Fredrik Bond which documents the diverse lifestyle’s of the Levi customer and the experiences they’ve had whilst wearing Levi denim. The video also highlights several key designs from the mens 511 jeans and the Revel jeans for women. Other stand out pieces include the 501 jeans, Western shirt and Trucker jacket.
The campaign shows that behind every good pair of jeans is an even greater story. Check out the short film below and for more information visit www.levi.com
As keen city riders, the Levi commuter range was certainly a break through for us, combining utility and functionality with authentic workwear styling. Whether you’re cycling, skating or have another means of alternative transport, the Levi Commuter range presents a well rounded collection inspired by city life for fall 2014.
Using designs based on the needs of the cyclist, Levi’s Commuter combine innovative fabrics with practical detailing. The collection provides convenience, mobility, safety and protection for the rider, whilst maintaining Levi’s commitment to quality in style.
Their latest release features new technical additions in the form of water resistant fabrics used for jackets such as the Packable Shell Jacket and Field Parka. The latest advancements in materials allow for extra breathability and insulation for shifts in weather and body temperature, as well as stretch-woven fabrics for increased movement. The range features high levels of detailing including reflective tape for visibility and concealed pockets for extra storage during travel.
Key pieces from the collection include the Commuter Denim Trucker Jacket which is made from pima cotton for durability, it is water, dirt and odour resistant and features an extended tail and sleeves for extra coverage. The Commuter Woven Shirt provides a smart-casual style approach, made from Coolmax stretch chambray, a drop-rail for coverage when riding and reinforced arm panels.
Find out more about the Levi Commuter range HERE
Universal Works are taking a slightly different approach as they release their debut denim range this Spring entitled “Workshop Denim”. Continue reading “Universal Works “Workshop Denim””
EVISU celebrate doing things the simple way in a short film showcasing their latest release for Spring/Summer 2014. The denim specialists return with a collection that focuses less on logos and more on fit, with a high level of detailing throughout. Continue reading “EVISU present ‘The Barber’”