Grind London link up with no nonsense photographer Bafic to shoot a selection of pieces from their Autumn/Winter 2014 release in this gritty editorial.
Entitled ‘Losing Focus’, the editorial follows Jack Cannon as he makes his way through the drab streets of Shepherds Bush from dusk through to dawn. The visuals compliments the collection well, showcasing Grind London’s ability to channel themes from the UK and London in particular to inspire their designs. The release references menswear and workwear styles, while taking a playful approach to street ready pieces. Illustrated graphics are applied to tees, long sleeves and also appear on sweaters and jackets. Straight legged tailored bottoms and new headwear pieces see them expand their offerings in a collection constructed from high quality, globally sourced materials.
Stand out pieces include the workwear inspired Japanese denim stripe chore jacket and the forbidden long sleeve tee.
Enjoy the lookbook and be sure to head over to www.grindlondon.com to shop the collection now.
