Tag: grind london

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Grind London Autumn/Winter 2016 “Nishi” Editorial

Posted on by George Metcalf

 

 Grind London have followed up their Autumn/Winter ’16 look-book, which can be viewed here, with an interesting new line showcased in this fitting Tokyo based editorial.

 The drop is simply titled “International” and in the brands own words it is “representing the wonderful world of travel, the movement of people, attitudes, styles and ideologies, and the integration in creating a multi-national-singular-lifestyle utopia.”

 Tokyo provides a beautiful and fitting backdrop for the editorial which focuses heavily on the outwear and graphics that feature in this seasons drop, some of the main highlights are the Arabic calligraphy trousers, the ultra-clean coach jackets and the graphic tee’s which are on point as always.With a lot of the garments being constructed in Thailand, from Japanese materials after being conceived and designed in the UK, the internationality is literally part of the clothing.

 This collection is available now on Grind London’s web store as well as select retailers worldwide.

 

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Grind London Summer Graphics

Posted on by bythelevel

 

 Grind London build on their "Capital" SS16 release with a new instalment of graphic tees for the Summer, captured in this simplistic lookbook from Sayda Alexander. Heavily graphic lead, the concise release aligns with Grind's signature tongue-in-cheek designs with humorous slogans mixed with classic imagery of icons including Elvis and Prince Charles. The collection is rounded off with a clean white, Egyptian-cotton short sleeve shirt with subtle Grind London text logo on the front and 'woe is not me' photo print on the back. 

The latest drop from Grind London is available on their webstore now 

 

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Grind London AW15 “4EVER YOUR AUTOMATIC +1.” Editorial

Posted on by bythelevel

 

London streetwear authority Grind London team up with talented UK based photographer Vicky Grout on their latest editorial dubbed “4EVER YOUR AUTOMATIC +1.”

Highlighting key pieces from the brands Autumn/Winter 2015 collection, the editorial takes us out on to the streets of London with in-demand model Lily Bridger donning the threads. Grind London seamlessly combine menswear and streetwear styles to deliver accessible apparel and accessories, from bomber jackets and oxford shirts to printed tees and embroidered headwear, utilising a range of premium materials, subtle graphics and bold patterns, inspired by past decades. Easily one of the most exciting brands to be coming out of London in recent years, they show no sign of slowing up, as they keep quality high and continue to show their versatility with a new range of cut and sew shapes and tongue-in-cheek graphics for the new season. Highlights from the release include the ‘Fabulous Private Pool Suites’ cord cap, ‘4Ever Yours’ long sleeve tee and the staple Japanese denim Chore Jacket. 

Check the full editorial above and be sure to head over to www.grindlondon.com to shop the full range.

 

Grind London 'In Season'

Grind London SS15 ‘In Season’ Lookbook

Posted on by bythelevel

 

 Grind London offer up another visual treat for Spring/Summer 2015 as they bring the summer vibes for their latest lookbook entitled ‘In Season’.

Its been great to see the London based brand continue to make such an impact on the national and global scene in recent years. Seamlessly combining the quality of menswear design with more casual streetwear styles, they have continued to develop their range season after season. There aren’t many other UK brands that have offered the level of conviction in design or general aesthetic that Grind London have, with staple items through to more considered cut and sew pieces, their releases draw from a range of themes that embody the culturally diverse melting pot that is our capital city.

Their latest release for Spring/Summer takes inspiration from the notion of being “in”, looking past the fads and trends that were, for their moment, the “in” thing and rather to those that have achieved longevity instead of fading out. From this, Grind London have put together a collection that doesn’t adhere to the current trends of the market, but offers up something more timeless. “In Season” features several graphic focused tees, long sleeves and hoodies, alongside a strong cut and sew range consisting of patterned shirting, light-jacketing options, tailored trousers and shorts, most of which has been constructed using premium Japanese cotton. The collection is rounded off with several weather appropriate caps, featuring embroidered logo’s and corduroy.

Enjoy the awesome lookbook above and see the accompanying video below, both shot around an idyllic summer pool side scene. You can shop the Grind London “In Season” collection in its entirety over at www.grindlondon.com

 

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Grind London – Losing Focus Editorial

Posted on by bythelevel

 

Grind London link up with no nonsense photographer Bafic to shoot a selection of pieces from their Autumn/Winter 2014 release in this gritty editorial.

Entitled ‘Losing Focus’, the editorial follows Jack Cannon as he makes his way through the drab streets of Shepherds Bush from dusk through to dawn. The visuals compliments the collection well, showcasing Grind London’s ability to channel themes from the UK and London in particular to inspire their designs. The release references menswear and workwear styles, while taking a playful approach to street ready pieces. Illustrated graphics are applied to tees, long sleeves and also appear on sweaters and jackets. Straight legged tailored bottoms and new headwear pieces see them expand their offerings in a collection constructed from high quality, globally sourced materials.

Stand out pieces include the workwear inspired Japanese denim stripe chore jacket and the forbidden long sleeve tee.

Enjoy the lookbook and be sure to head over to www.grindlondon.com to shop the collection now.

 

 

 

 

 

 

 

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Grind London – SS14 ‘Classic Summer Cuts’

Posted on by bythelevel

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Grind London return with their latest collection for Spring/Summer 2014 and accompanying look book entitled ‘Classic Summer Cuts’.

A solid collection with quality visuals to match, the versatile range includes short sleeved patterned shirts, British summer inspired long sleeve shirts, shorts, bucket hats and graphic tees. The collection is topped off with two ‘Peach Skin’ cotton twill Harrington jackets complete with Grind London branding and gold detailing.

There is a great british summer vibe around the whole collection, with a range of patterns and prints including hawaiian, flamingo and paisley featured throughout, sitting on high quality lightweight materials.

Check out the awesome look book below shot by Mehdi Lacoste. The collection is available now at www.grindlondon.com and the following stores;

www.urbanindustry.co.uk

www.krusoe-store.co.uk

(click images to enlarge)