Tag: heritage

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Etonic Trans AM Suede

Posted on by bythelevel

With a rich history that spans over a hundred years, including a major rebrand back in 1976, Etonic surface once again and they do so with a bang as they present the Trans AM suede editions.

Delving into their archives, Etonic pull the original performance runner straight from the 80’s with its original performance features of cushioning, anti-roll and stability still intact. Having been relaunched in the 90’s the shoe gained more of a lifestyle status as its athletic design proved popular with the sneaker community. Back to 2014 and the shoe’s original mesh and synthetic’s combination on the upper has been reworked into a premium tonal suede. The shoes dual-density coloured midsole and white embroidered branding at the heel and side panels is reminiscent of the time of the shoe’s first release.

The relaunch of Akeem the Dream silhouette back in July caused huge excitement within the sneaker community and this low profile silhouette is sure to make some noise of its own, arriving in a selection of rich colour ways including black, navy, forest green and wolf grey, amongst others.

The Etonic Trans AM suede is available now at Crooked Tongues and Size?

 

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PUMA 2014 Autmn/Winter Trinomic R698

Posted on by bythelevel

 

At the forefront of the retro running revival, PUMA’s Trinomic range continues to expand as they strip back the popular R698 silhouette to present two subtle colour ways for Autumn/Winter 2014.

Born out of PUMA’s 90’s runner revolution and packed full of all the innovative technology that PUMA has to offer, the R698 takes the hexagonal Trinomic cells and fuses them together with a chunky EVA outsole, to take comfort, cushioning. and stability to new level’s. The shoe combines leather and nubuck on the upper with mesh overlays, a tonal neoprene tongue and ankle trim. Arriving in grey and black colour options, the R698 sits on top of a white midsole and black outsole, with minimal branding on the heel and tongue tab.

The PUMA Autumn/Winter Trinomic R698 is available now at Size?

livein

Live in Levi’s Campaign

Posted on by bythelevel

Inspired by the stories of the brands loyalists, Levi’s announce their new global campaign ‘Live in Levi’s’.

To kick off the project, Levi’s have produced a short promotional video with director Fredrik Bond which documents the diverse lifestyle’s of the Levi customer and the experiences they’ve had whilst wearing Levi denim. The video also highlights several key designs from the mens 511 jeans and the Revel jeans for women. Other stand out pieces include the 501 jeans, Western shirt and Trucker jacket.

The campaign shows that behind every good pair of jeans is an even greater story. Check out the short film below and for more information visit www.levi.com

 

Champion AW/14 UK Campaign – Sneak Peek

Posted on by bythelevel

For the first time in over 10 years, Champion are set to relaunch in the UK and we have a sneak peek into the campaign with this video look book.

The heritage sportswear giants showcase a range of new styles set to drop this Autumn/Winter, including the highly regarded ‘Reverse Weave’ collection. Check out the teaser below directed by Rich Evans of Rich PR and be sure to keep an eye out for more information on the release!

Brand Updates: Harry Stedman X Golden Bear

Posted on by bythelevel

We are huge fan’s of varisty jackets here at The Level and this collaboration between Harry Stedman and Golden Bear definitely doesn’t disappoint.

The London based contemporary menswear brand linked up with one of San Francisco’s finest exports. Since starting out in 1922, Golden Bear have continued to produce high quality, well constructed Jackets, using only the best materials.

Harry Stedman have added their own touches to the original, including some new features such as the leather on the back of the cuff and their own colour palette.

It is available online now at www.harrystedman.com

Source: Sane Communications

Street Style – Vans #2

Posted on by bythelevel

So here is the second part to our Vans OTW street style shoot.

The shoots not only show us what the OTW collection has to offer, but also sees an appearance from a Vans staple classic. The Old Skools are most definitely a key piece for this season, with the new ‘Vintage’ pack celebrating the shoes rich heritage, almost 36 years after it was first released.

The vintage pack Old Skools see a welcome return to old stylings from rich tonal suede with contrasting leather-lined collars to the canvas tongue.

Both the OTW collection and the Old Skools are available now at  www.vans.com.

A huge thanks once again to Canoe Inc for supplying the product.

Danni wears;

Top – Vans OTW

Trainers – Vans ‘Vintage Pack’ Old Skool

Brand Updates: ’47 Brand College Collection

Posted on by bythelevel

Iconic sports and lifestyle company ’47 Brand have released their latest collection focusing on preppy and collegiate styles.

The College Collection shows high attention to detail through the intricately embroidered College beanies and melton wool caps.

’47 Brand take a lot of pride in their work, this is seen collection after collection and the quality in the cut and sew letterman jackets reinforces that. The logo tees maintain their sports heritage whilst offering more trend led designs.

We featured the College collection in one of our previous posts ’47 Brand in Brighton.

Available now at www.47brand.co.uk

Source: Canoe inc.