Tag: HUF

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HUF Summer 2014 Lookbook and Video

Posted on by bythelevel

San Francisco’s HUF deliver something slightly different for their Summer collections visuals, with the “Pick your Vice” video look book and accompanying scratch card images.

How would you react to winning a ton of HUF goodies on a scratch card? Directed by Brian Kelley and filmed and edited by Brandon Kuzma, the video lookbook shows us just how much it means to one lucky dreamer who took his sock game to the next level with his win. The short film highlights HUF’s vibrant plant life sock selection, as well as featuring key apparel pieces from this seasons collection.

Check out the video look book below, as well as the accompanying scratch card images. The HUF Summer 2014 collection will be available from the following stores;

Urban Industry

The Chimp Store

5 Pointz

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HUF Summer 2014

Posted on by bythelevel

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With the warm weather upon us, HUF arrive just in time with yet another solid release for Summer 2014.

The San Fran brand present a range comprised of quality staples such as graphic tees, tanks, shorts, raglans and patterned short-sleeve button down shirts. The collection incorporates tie dye and bold graphic prints into the design, while the famous ‘Plant Life’ socks make an appearance to round it all off.

The HUF Summer 2014 collection will be available in the UK next month from the following stockists;

www.thechimpstore.com

www.5pointz.co.uk

www.slamcity.com

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HUF Summer 2014 – Footwear

Posted on by bythelevel

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HUF’s footwear game seems to get stronger with every collection, and they continue their fine run of form with their latest range for Summer 2014.

The release features summery colour ways in the newly introduced Mercer mid-top and Galaxy, as well as the Ramondetta and Pepper pro silhouettes. There are also new colour options in the Sutter, from a Jade Crystal Wash to a Smoke/Soft Blue, while the Hupper receives a custom ‘Black Scull’ print and the Southern returns in Navy/Elephant. 

HUF’s Summer 2014 footwear range is available now online at hufworldwide.com and from UK stockists shortly. Be sure to check back for links!

 

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HUF Spring 2014 Editorial

Posted on by bythelevel

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Looking through our constant Brand Update posts, you can probably tell we are a huge fans of San Francisco based HUF. Founded by pro-skater Keith Hufnagel, HUF’s rich heritage in skate, street wear and sneakers has seen it grown into one of the most renowned brands across the globe.

Their latest Spring collection sees HUF continue to grow stronger, with a range of graphics, prints and patterns, as well as cut and sew, the comprehensive collection has every aspect of the season covered.

Our aim for the shoot was to take the San Fran brand and place it into an every day Brighton situation. We captured James, Jason and Dexter hanging out for the day around Brighton, decked out in the latest offering from HUF. We mixed up a range of tees, shirting, sweaters and head wear from both the Spring drops to put together relaxed styles perfect for a day down the park or on the streets. Stand out pieces for us include the Tonal Classic ‘H’ raglan in black and the Ascent Mountain Parka in jade.

Check out images from the shoot below. A huge thanks to our models Jason, James and Dexter. The awesome HUF 2014 Spring range is available now at most HUF dealers and at www.hufworldwide.com. Find the collection here; Urban Industry,  The Chimp Store & Street Casuals

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Imagery: Lily Brown

Words & Styling: Kieran Sills

Models: James P.Lees, Jason Dare & Dexter Daniels