ICNY Archives | BY THE LEVEL

ICNY link up with LA based photographer Ja Tecson to re-imagine their Fall/Winter 2014 collection with this smart lookbook that showcases the release in its intended environment – on a bike ride at night.

Created by Mike Cherman, the brand was designed to achieve style and combine it with functionality, applying 3M reflective detailing to help you stay visible during movement, be it skating, cycling or even walking, at night or in dull conditions. The lookbook captures movement well, using double exposure techniques and flash to show off the clothing’s reflective capability. The images series features key items from the brand, with a focus on the iconic Dot Socks, as well as highlighting the new cut and sew offerings that include patterned sweaters and tees.

Enjoy the lookbook above. You can shop ICNY’s current offerings online at icnysport.com and at selected retailers including Urban Industry and The Chimp Store.

Brooklyn based ICNY take a unique approach on conventional 3M uses, as they apply the technology to sportswear, providing a functional yet highly wearable collection for Spring 2014.

The brands innovative designs aim to aid cyclists and athletes in staying safe in low level light conditions. The forward thinking collection includes a range of tees, socks, tank tops and long sleeves, incorporating pattern, stripes and graphics, all including 3M technology.

The aim of the shoot was to show how the clothing could be worn both at day and at night, from cycling the promenade to scaling roof tops for skate spots, all the while paying attention to the brands clever use of reflective material.

The ICNY collection for Spring 2014 is available now at Urban Industry