livein

Live in Levi’s Campaign

Inspired by the stories of the brands loyalists, Levi’s announce their new global campaign ‘Live in Levi’s’.

To kick off the project, Levi’s have produced a short promotional video with director Fredrik Bond which documents the diverse lifestyle’s of the Levi customer and the experiences they’ve had whilst wearing Levi denim. The video also highlights several key designs from the mens 511 jeans and the Revel jeans for women. Other stand out pieces include the 501 jeans, Western shirt and Trucker jacket.

The campaign shows that behind every good pair of jeans is an even greater story. Check out the short film below and for more information visit www.levi.com

 

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Levi’s Commuter Series – Fall 2014

 

As keen city riders, the Levi commuter range was certainly a break through for us, combining utility and functionality with authentic workwear styling. Whether you’re cycling, skating or have another means of alternative transport, the Levi Commuter range presents a well rounded collection inspired by city life for fall 2014.

Using designs based on the needs of the cyclist, Levi’s Commuter combine innovative fabrics with practical detailing. The collection provides convenience, mobility, safety and protection for the rider, whilst maintaining Levi’s commitment to quality in style.

Their latest release features new technical additions in the form of water resistant fabrics used for jackets such as the Packable Shell Jacket and Field Parka. The latest advancements in materials allow for extra breathability and insulation for shifts in weather and body temperature, as well as stretch-woven fabrics for increased movement. The range features high levels of detailing including reflective tape for visibility and concealed pockets for extra storage during travel.

Key pieces from the collection include the Commuter Denim Trucker Jacket which is made from pima cotton for durability, it is water, dirt and odour resistant and features an extended tail and sleeves for extra coverage. The Commuter Woven Shirt provides a smart-casual style approach, made from Coolmax stretch chambray, a drop-rail for coverage when riding and reinforced arm panels.

Find out more about the Levi Commuter range HERE