Inspired by the stories of the brands loyalists, Levi’s announce their new global campaign ‘Live in Levi’s’.
To kick off the project, Levi’s have produced a short promotional video with director Fredrik Bond which documents the diverse lifestyle’s of the Levi customer and the experiences they’ve had whilst wearing Levi denim. The video also highlights several key designs from the mens 511 jeans and the Revel jeans for women. Other stand out pieces include the 501 jeans, Western shirt and Trucker jacket.
The campaign shows that behind every good pair of jeans is an even greater story. Check out the short film below and for more information visit www.levi.com