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Oakley in Residence: London

 

Oakley looks to celebrate London’s love for cycling and the city’s creativity with a pop-up residency which encompasses part creative space, part workshop this summer.

To coincide with the brands ONE OBSESSION campaign, London has been chosen to host the next instalment of Oakley’s residencies following spaces in LA, which focused around the cities skate culture. London’s population acts as a physical representation of those who chose to follow their passions and inspire others to do the same, aligning with the #Live Yours movement from the brand. Bringing in elements of cycling, which is a huge part of the cities culture, it seems as though London is the perfect fit for the space.

Having opened on the 18th of May and running until late August, the Oakley in Residence will be open every week from Wednesday to Sunday, offering a mixed schedule of workshops, exclusive exhibitions and film screenings, as well as meet up opportunities with athletes and a series of cycling adventures. Oakley worked closely with professional Cyclist, Mark Cavendish and urban cyclist, Chas Christiansen, who both featured in the ONE OBSESSION campaign, to develop the concept in London, bringing together a wealth of talent from the cycling industry for the local community to enjoy.

To find out more on the space and the schedule for activities held at the space, head over to http://www.oakley.com/in-residence. The space is free and open to the public and can be found at: 37-39 Exmouth Market, London, EC1R 4QP.

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Oakley present One Obsession: Eric Koston

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Oakley continue their ONE OBSESSION campaign as they partner up with globally renowned skateboarder Eric Koston to talk on the love he has for his craft.

Koston discusses his process, how a trick begins in the minds eye using his imagination and the rich history of L.A’s Lockwood school, and the integral role it played in igniting a movement that continues to play a huge role in peoples life today.

The mutli-channel campaign from Oakley spans across 22 countries using the hashtag #LiveYours to question “where does your obsession take you?”. Combining with over 450 Oakley athletes in sharing and celebrating their physical places of obsession, Oakley will reward contributions to the ONE OBSESSION campaign with surprise experiences and access to athletes who inspire them.

You can find out more on the campaign at www.oakley.com/one-obsession

 

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Oakley launches “One Obsession” Campaign

 

 Oakley have launched a new campaign entitled ‘One Obsession’ which aims to inspire fans across the globe to pursue their passions.

The campaign will run through the remainder of 2015, launching with this short video (below) featuring some of the brands ambassadors including Eric Koston, Gabriel Medina and Matt Kemp amongst others. In the video the athletes talk of their physical places of obsession, and this campaign encourages you to show Oakley yours. The Californian brand will reward #LiveYours contributions by granting access to the athletes who inspire what you do, as well as surprise experiences.

Oakley’s SVP of Marketing David Adamson spoke on the campaign;

“Oakley celebrates those who relentlessly pursue their passions and we encourage others to do the same. With ONE OBSESSION, we are excited to facilitate conversations with professional athletes – enabling them to connect with consumers through new, shared experiences.”

The multi-channel campaign will span over 22 countries and will include digital, social, advertising, outdoor, retail activations and live events, with over 450 athletes participating. You can find out more on the campaign at www.oakley.com/one-obsession and get involved with the movement using #LiveYours