only_04

Only NY Holiday 2014 looks by Ashton Alexander

 

Only NY have enlisted photographer Ashton Alexander, and models Angela Martini and Christian Lavery, to present their Holiday 2014 release with these clean visuals.

The Manhattan based label offer up a selection of seasonal essentials in sweaters, hoodies and beanies, as well as subtle branded tees and long sleeves. The collection arrives in a minimal colour palette, focused around grey, blue and burgundy, and also features the brands collaborative pieces with sportswear giants Champion.

Made in the USA and available in limited quantities, you can pick up your favourite piece at Urban Industry now. Head over to onlynylives.com for more.

Only_Slider_01

ONLY NY AW14 Editorial

Only_Slider_01

It’s been a while since we last linked up with our friends at Street Casuals and we couldn’t be happier to join forces again to showcase product from the awesome ONLY NY Fall/Winter 2014 drop.

We really enjoyed ONLY NY’s approach to their official lookbook, showcasing the brand in real scenarios, with a selection of natural photographs showing how the clothing would be seen at street level. With this lookbook our aim was to continue this ‘real’ look, translating it into our own environment around the streets of Brighton.

The collection itself continues the brands nostalgic approach, drawing themes from 90′s New York and applying this to vintage sportswear inspired pieces. Comprising of button-down shirts, crew-neck sweaters, rugby tops, outerwear pieces, headwear and a great selection bold graphic tees, the collection is diverse as is its colour palette.

The latest release is everything we have come to expect from the New York brand and more, and its great to see ONLY continue to develop their range. In an industry thats saturated with regurgitated graphics, ONLY always step up and bring something new. Their unique New York inspired designs and how they apply them to their premium streetwear pieces is what really sets them apart and why they continue to be one of our favourite brands here at By The Level.

Enjoy the look book and be sure to head over to www.streetcasuals.com now to shop the range.

Only_Slider_02

Only_Slider_03

Only_Slider_12

Only_Slider_04

Only_Slider_08

Only_Slider_18

Only_Slider_09

Only_Slider_14

Only_Slider_15

Only_Slider_16

Only_Slider_17

 

 

Imagery: Lily Brown

Words & Direction: Kieran Sills

winter14hatcapsule_4

Only NY Winter 2014 Hat Capsule

Only NY make use of premium materials and once again reference previous era’s, as they present a concise capsule collection of winter ready hats.

The limited run of 5-panels and strap backs are constructed in the USA from a range of materials including speciality wool from Woolrich®, heavy weight fleece and vintage Peruvian patterned fabrics. The release compliments their mainline collection well as they continue to revisit nostalgic themes, especially in the aztec pattern pinch panel, giving off a kind of a toned down fresh prince vibe.

The Only NY Winter hats capsule is available at the brands flagship store over in New York now, but will also be available online this coming Monday (November 10th) at 8pm over at onlynylives.com

ONLY_FW14_02

ONLY NY Fall/Winter 2014 Lookbook

Manhattan based Only NY return this Fall/Winter with another solid collection and a unique set of visuals to accompany the release.

For this season’s lookbook, each member of the Only NY team were given a disposable camera and a time limit of a week to shoot in New York City from Harlem to Lower East Side. A great concept that further showcases the brands unique creative approach and the result are a very real and gritty set of images that fit the collection perfectly. The clothing itself is made entirely in the US and is available in limited qualities, comprising of bold graphic tees, button-down shirts, crew neck sweaters, outerwear pieces and a large headwear selection.

Only NY continue with nostalgic themes and they have really managed to capture the essence of 90’s New York through their designs, taking a particular focus on vintage sportswear. We will definitely be picking up a few pieces from the collection with the embroidered Sportsman crew neck and Sporting Goods Polo hat catching our eye!

The Only NY Fall/Winter 2014 collection is available now at onlynylives.com and will be available in the UK shortly at the following stores;

Urban Industry

Street Casuals

 

6

ONLY NY – Authentic French Terry Set

 

ONLY NY have released a limited edition collection of hoodies and sweatshorts made in their native USA.

The complimenting sets are made from a mid-weight 330 gsm cotton/polyester mix, providing breathability and comfort for the wearer. The hoodies and shorts arrive in black and grey, with contrasting cotton drawstrings imported from Japan. Additional features include reinforced flat-stitch seams and subtle branded labels.

The limited edition collection is available now at onlynylives.com

3

ONLY NY Summer 2014 Totes & Skateboards

 

New York mainstay Only NY have released a limited collection of skate decks and canvas tote bags both online and in-store.

Made in the USA, Only NY apply their trademark aesthetic to the range with summery colour pops throughout the collection. The 7 ply maple graphic decks arrive in sizes 8″ for the Jams Skateboard and 8.25″ in the Farmers Market skateboard.

The totes and decks are available now at onlynylives.com/store

dsc_2086

Only NY 2014 Summer T-Shirt Collection

ONLY NY SUMMER TEE 2

Hot on the heels of their Spring/Summer release, ONLY NY deliver yet another great selection of graphic tees ready for Summer 2014.

Made and printed in the USA, the limited release features a range of designs, from nautical to city inspired graphics. Continuing to introduce sportswear themes into their street wear design, ONLY take it one step further as they apply 3M technology onto an Only NY logo tee, certainly a stand out piece from the concise collection.

Check out the look book below shot by Kevin Mayer. The Summer T-shirt collection is available now in limited numbers at onlynylives.com