London based brand S.O.O.N link up with popular British illustrator Rebel Yuth to present a duo of designs that pay homage to two of Hip-Hop’s most inspirational figures – Rick Rubin and Russell Simmons.
John Speed a.k.a Rebel Yuth applies his signature style to the design which include the tag lines ‘Kick It Like Rick’ and ‘Hustle Like Russell’. Each design has been hand printed at the brands London studio onto pre-shrunk, ring-spun cotton tees. The brands founder Johnny Grant had this to say on the collection;
The rich history of the def jam story and its humble beginnings is always something that has connected with and inspired me. So, when I met John (Rebel Yuth) and I mentioned doing a series of tee illustrations of people that really optimise the S.O.O.N ethos, amongst other ideas, I talked about Russell Simmons. The next day i saw a quick illustration he had done of Rick Rubin pop up on his Instagram i called him straight away and told him that was it…”
The release is super limited to only 31 pieces of each design to coincide with Def Jam’s 31st Anniversary, and will include an exclusive ‘Rick and Russell’ sticker pack. You can pick yours up at www.somethingoutofnothing.co.uk
