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Nixon – Alive in California

 

 Nixon is a brand fuelled by adventure. Deeply rooted in surf and skate, they produce custom built accessories, most notably watches, that not only offer high levels of quality but also reflect the life they live.

Bringing their positive energy into 2015, Nixon have put together this awesome short video, comprised of stunning black and white visuals that highlights the beauty of California, with a focus on the cities passion for board sports. It’s a great visual representation of the brand and those that wear it, as well as the city itself. If you look closely enough you can also peep some of their key styles from the season.

Enjoy the video below and for more information on Nixon or to shop their current range, head over to www.nixon.com

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ICNY FW14 Ja Tecson Editorial

 

ICNY link up with LA based photographer Ja Tecson to re-imagine their Fall/Winter 2014 collection with this smart lookbook that showcases the release in its intended environment – on a bike ride at night.

Created by Mike Cherman, the brand was designed to achieve style and combine it with functionality, applying 3M reflective detailing to help you stay visible during movement, be it skating, cycling or even walking, at night or in dull conditions. The lookbook captures movement well, using double exposure techniques and flash to show off the clothing’s reflective capability. The images series features key items from the brand, with a focus on the iconic Dot Socks, as well as highlighting the new cut and sew offerings that include patterned sweaters and tees.

Enjoy the lookbook above. You can shop ICNY’s current offerings online at icnysport.com and at selected retailers including Urban Industry and The Chimp Store.

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Witchcraft Deck Series

 

It’s been a busy 2015 for the guys at Witchcraft already, with new additions to their team bringing in riders Jake Collins, Rikk Fields and Steve Forstner, they’ve also found time to offer up 6 brand new deck graphics, which also sees the introduction of a new custom shape.

Sticking to their macabre themes for this one, the hardware specialists link up with illustrators Paul Parker, French, Murdoch Stafford and Swampy on the designs as well as reworking the OG Goatwitch graphic on the standard shape and new custom 10inch deck.

You can pick up your Witchcraft deck at the following stores;

Native 

Black Sheep

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New Balance Numeric present Quids In

New Balance Numeric serve up a stunning set of visuals as they present their latest video entitled ‘Quids In’

The 10 minute edit follows the Numeric team as they shred some of the top spots the UK has to offer, as well as capturing some of stunning landscapes along the way. Riders Tyler Surrey, Marquise Henry, Tom Karangelov and Jordan Trahan make their way from the Big Smoke all the way up to Scotland, stopping off at New Balance’s Flimby factory to get a closer look as to how the brands English made shapes are manufactured.

Videographer Russell Houghten has done a sterling job with the video, not only capturing the quality skateboarding on show, but also capturing the beautiful scenery that we as brits sometimes forget we have around us.

Enjoy the video below and for more information be sure to head over to newbalancenumeric.com

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Nike SB Free

 

Nike SB offer up a trio of clean colour options applied to the innovative Nike SB Free silhouette that debuted at the end of 2014.

The Nike SB Free utilises the flexibility and freedom of Nike’s Free sole unit, helping to unlock maximum mobility and allowing for natural movement of the foot. The shoe has been built from the ground up, giving skaters such as Nike pro Sean Malto the potential and freedom needed to increase performance and imagination on the board. The SB Free gives a better grip, balance and feel, as well as providing the protection and durability needed for the rigours of skating.

Sean Malto had this to say on the release;

I can’t cheat in this shoe. The feel coming to me from my feet, on the board and in space during a trick are super enhanced in the SB Free.

The shoe is constructed from a robust suede upper that sits on top of a reinforced white rubber SB Free outsole with gum accents on the bottom unit. Stability is considered through it’s supportive glove-like fit, designed to wrap around the foot, while the zoned ventilation has been added for breathability and comfort.

The Nike SB Free is available now in all 3 colour ways at Urban Industry and size?

HUF FOOTWEAR SAMMY WINTER

HUF Quality Footwear Introduces Sammy Winter

 

HUF Quality footwear have announced that Australian Sammy Winter is the latest pro rider to join the ranks following his travels with HUF through Asia on their recent Stoops Tour.

With their pro team already busting with talent, Sammy adds his smooth style to the pack which includes the likes of Dylan Rieder, Austyn Gilette, Brad Cromer and Peter Ramondetta, amongst others. Check out the short but sweet introductory clip below and keep an eye out for more exciting news to come from the HUF camp and Sammy Winter shortly…

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Skateboard Cafe Holiday’14 Lookbook

 

Bristol’s Skateboard Cafe return just in time for the Holiday season with a fresh batch of skate ready goods.

Founded back in 2008 by Rich Smith and Andrew Makepeace, the brand have since gained a serious following from their cafe inspired designs across a range of apparel and decks. This seasons offerings follow similar themes with bold, playful graphics applied to tees, long sleeves, hoodies and coach jackets. The collection is topped off with two colour ways in the Skateboard Cafe logo umbrella and a selection of decks. Our highlight from the release is the ‘$5 shake’ tee inspired by Quentin Tarantino’s Pulp Fiction, featuring a still from the famous diner scene and John Travolta’s “God Damn that’s a pretty fucking good milkshake’ line in subtle lettering on the back

One thing we love about Skateboard Cafe is that they don’t take themselves too seriously and this is translated through their designs and light hearted visuals. Accompanying the lookbook and once again using scenes from Pulp Fiction, they have put together a short teaser advert featuring team riders – Korahn Gayle, Shaun Currie, Mike Arnold, Josh Arnott and Harry Ogilvie, as well as Danny Wainwright who will have special guest appearance. The video also offers a sneak peak of an edit from the team arriving in January of next year, so keep your eyes peeled for that one!

The Skateboard Cafe Holiday 2014 collection is available now at the brands online store HERE and also at Fifty Fifty