Tag: streetwear

HERESY CUNNING FOLK

HERESY “Cunning Folk” Lookbook

Posted on by bythelevel

 

South London label HERESY channel themes from English folklore in their latest capsule release for Summer 2015 as they present the “Cunning Folk” lookbook.

The capsule again shows development from HERESY following their ‘Depression’ collection earlier this Spring, with considered material application and detailing giving a clean finish to contemporary designs. The collection combines experimental menswear styles with sportswear themes for a selection of easy to wear street ready pieces.  The colour palette is muted, with heavy use of black, white and grey’s throughout, applying illustrated graphic pieces and screen prints referencing folk elements such as Hagstones, Morris Dancers and Pearly Kings. Along with the staple printed tees and long sleeves, there are cut and sew baseball shirts, a small selection of headwear, heavy wearing mussette bags and also the standout canvas sleeveless pullover.

The collection was designed, printed and shot entirely in Peckham, and is captured in this Barouqe-esque lookbook, referencing the famous still life paintings in amongst a series of carefully selected looks. You can shop the full collection over at  heresylabel.co.uk

 

indcsn_01

indcsn “015001” Collection

Posted on by bythelevel

 

UK brand indcsn offer up some clean visuals to showcase their latest release for Spring 2015 entitled “015001”.

They keep things fairly minimal throughout, from the monochromatic colour palette through to the black and white studio shoot for the lookbook, which was shot by Joseph Dawson and feature model Maxim St Clair. The release is made up of several essential pieces including tees, long sleeves and hoodies, as well as a selection of embroidered headwear and the stand out Mistake Lxve Coach Jacket.  The collection was made entirely in the USA and sticks largely to the brands renowned aesthetic, utilising several familiar logo designs, distressed graphics and tampered photo prints, with heavy use of bold arm detailing.

You can shop the full indcsn “015001” Collection over at www.indcsn.com. 

 

COMMON DUST COLLECTION 2 - LOOKBOOK-2

Common Dust 2015 – Collection 2

Posted on by bythelevel

 

Australia’s Common Dust pick up from where they left off as they follow up collection 1.1 with another considered release that aligns with the brands lofi aesthetic.

The Melbourne based label burst onto the scene last Summer with their inaugural collection for the Australian Winter (reverse seasons), gaining instant recognition for their authenticity and originality. Since then, Common Dust have continued to develop their range all the while carrying through their DIY punk informed designs and rebellious spirit throughout each release. Collection 2 sees much of the same, referencing skateboarding, music and art themes from the 80’s and 90’s, placing a variety of strong graphic prints onto street ready apparel including tees, long-sleeves, hoodies and a small collection of headwear and tote bags.

The Common Dust 2015 Collection 2 is available now via the brands website: www.common-dust.com. Hopefully we will see the brand make their way over to the UK soon, but for now be sure to take advantage of their free worldwide shipping!

 

helas_12

Hélas Caps SS15 “Paris Sportif” Collection

Posted on by bythelevel

 

 Hélas Caps continue to develop their range as they present a selection of summer ready pieces in the “Paris Sportif” Collection.

Following their high fashion inspired “Polo Club” collection released earlier this year, Hélas take more of a casual approach in design for their latest release referencing French sportswear pieces,  as well as expanding their cut and sew offering with the introduction of new button-down shirting and comfortable jogger style chino pants. The brands famous umbrella logo features prominently throughout on a range of graphic based tees, embroidered headwear that includes caps and bucket hats, sports socks and a selection of beach ready board shorts.

The Hélas Caps SS15 “Paris Sportif” Collection is available on the brands web store now at helascaps.com and should be arriving with UK stockists such as Flatspot. shortly. If you haven’t already, be sure to check out our interview with Hélas Caps founder Lucas Puig HERE.

Palace Skateboards

Palace Skateboards ‘Mid-Season’ Collection

Posted on by bythelevel

 

On the eve of one of the most significant events in UK skate and fashion this year, we take a look at the Palace Skateboards ‘Mid-Season’ offering that is set to drop tomorrow, coinciding with the opening of the brands first ever retail store.

The last few weeks has seen the internet ablaze with rumours and eventually confirmation of Palace’s flagship store opening in London’s Brewer Street of Soho. Following their hugely popular release earlier this season, the skate powerhouse have continued to gather even more momentum and have now unveiled their latest collection which have been showcased in their latest lookbook, once again featuring team rider Blondey McCoy.

Again progressive in design and retrospective in its inspiration, the ‘Mid-Season’ release introduces several new styles including Italian made work pant and chino offerings, track suits, colour blocked Scottish made knitwear, Japanese selvedge denim and premium outerwear pieces that include a wool bomber and over shirts made in the UK. Palace align with their street ready aesthetic with a range of graphic based tees, hoodies and coach jackets, featuring updated renditions of the iconic tri-logo and trailblazers designs, as well as a new headwear drop of caps and bucket hats.

In addition to the latest collection the shop will also be carrying records and skateboards, and will be open everyday from Saturday the 25th of April. The Palace Skateboards ‘Mid-Seaon’ Collection will be available at the brands flagship store from tomorrrow…

Palace Skateboards
26 Brewer St.
Soho, London W1F 0SW
UK

Butter Goods Winter 2015

Butter Goods Winter 2015 Lookbook

Posted on by bythelevel

 

Perth based independent skate label Butter Goods return with their latest set of lo-fi visuals to showcase their Winter 2015 collection.

While many try to over complicate things in their design, its nice to see a brand stick to their guns, keep things simple and continuously improve their own unique aesthetic. Their latest release for Winter 2015 (reverse seasons down under!) is comprised largely of what we’ve come to expect from the brand, with a range of skate ready basics including tees, long sleeves and hoodies, as well as a strong selection of headwear and jacketing options. The collection is heavily graphic based applying simple yet bold designs and reworks of the brands globe logo, with several colour blocked and embroidered pieces in the outerwear section. Thanks to the mild winter down under, the release has got you covered for the British summer also with a selection of caps and bucket hats suitable for the warmer weather.

Check out the lookbook above shot by James Whineray and Garth Mariano on the streets of Downtown Perth. Be sure to head over to www.buttergoods.com for more information on the brand or to shop the collection. The Butter Goods Winter 2015 drops tomorrow (25th of April) in store at selected stockists and online from April 29th.

10.Deep SS15 "American Glitch"

10.Deep Spring 2015 “American Glitch” D2 Lookbook

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 10.Deep present the second delivery from their Spring 2015 release along with accompanying lookbook entitled “American Glitch”.

As we’ve seen in previous releases from the New York City natives, their latest offering again switches up themes, moving away from the more vintage-inspired pieces of delivery one to a modern approach towards design for delivery two. The collection heavily references sportswear with a strong cut and sew collection made up of lightweight outerwear, casual shirting and baseball shirts, amongst other items. The colour palette is kept fairly muted throughout with bright gradient hits and bold pattern applied to the more daring pieces.

The release is one of the most refreshing collections of the season, not happy with playing it safe by applying bold logo’s onto an everyday essentials, 10.Deep continue to trailblaze in the streetwear market, producing forward thinking designs but always respecting their heritage. Stand out’s from the release include new colour updates in the Dashiki shirts and  the woven plaid ‘Big 10′ button down shirt.

10.Deep Spring 2015 “American Glitch” collection will be arriving in the UK shortly and can be found at 5Pointz, Urban Industry and size?