The Hundreds head to Anchorage, Alaska with photographer Jovell Rennie to showcase their latest offering for Winter 2014 in this impressive look book set in the great outdoors.
Looking back at the brands history in flying the flag for independent counter culture, this seasons offerings channel riots, rebellion and unrest as it’s main inspirations. Stepping away from their usual vibrant tones, the subdued colour palette gives a more mature approach in a line that embodies ‘mobility, progression and protection’ across a range of staple winter items.
Comprising of mostly robust outerwear pieces, the collection includes pullover sweaters, flannel button-down shirts, quilted body warmers, two-tone jackets and cargo pants. Keeping logos and graphics to a minimum, the use of camo print throughout to the collection is a nod to the brands appreciation towards militant subcultures.
Bobby Hundreds had this to say on the release:
“One of the clearest ways of defining who you are is by fighting against what you are not. The Hundreds was established as a response – to convention, to rules, and industry paradigms. As a couple of kids who built something out of nothing, we’ve proudly bore the flag of the independents and the counterculture. We’ve sought revolution – a new philosophy for how clothing should be understood, brands experienced, and companies built. The Hundreds Winter 2014 is inspired by this history. The season considers the uniform of radical thinkers and progressive activists. It acknowledges the fashion aesthetic of social change from punk to politics to protests. You know what you stand for. This is what you’ll stand in.”
Enjoy the lookbook below shot against a stunning Alaskan backdrop by Jovell Rennie. The Hundreds Winter 2014 collection will be available in UK stores soon so be sure to check back for links. For more information visit thehundreds.com
