FUTUR Season 1

FUTUR Season 01


After catching a glimpse of the collection in the brands “TIMELINE 01” edit, we can now take a closer look at FUTUR’s latest drop for Autumn/Winter 2015 dubbed ‘Season 1’.

Sticking largely the themes from previous releases, the brand build on previous designs as well as introduce new pieces and expand their cut and sew offering. They have kept graphics to a minimum, utilising the brands ‘F’ logo as subtle chest details and bold back prints, while the colour palette is kept strictly to white, black, navy and green. The apparel offering sees european made premium cotton tees, french terry sweaters, hoodies, long sleeve tees and colour blocked polo top, as well as the introduction of casual bottoms including embroidered draw string shorts and trousers. There is also a small selection of complimenting headwear made entirely in the USA that utilises a range of materials including waxed cotton and flannel.

You can shop the entire FUTUR Season 1 range over on the brands website shop.futurinc.eu

Benny Gold Summer 2015

Benny Gold Summer 2015 “Bartlett” Lookbook


 Benny Gold return this Summer, armed with a fresh batch of feel-good graphics and a seasonal colour palette, they present their latest release in the “Bartlett” Collection.

The Bay Area locals keep things simple throughout in a release packed with staple silhouettes, with a strong focus on their weather appropriate headwear offering. The collection includes tees and vests adorning an array of bold graphic and photo prints, with stand out designs including playful takes on the famous paper plane logo and the brands ‘Work’s for Jerks’ slogan. Benny Gold’s cut and sew department continues to expand with casual short sleeved shirts and a selection of light outerwear, with added touches in the coordinating socks rounding off the release nicely. Amongst the mainline items is an Aloha capsule which, as the ‘Aloha’ suggests, features a custom floral print applied to a matching 5 panel cap, bucket hat, short sleeve chambray button down shirt, t-shirt, vest, socks, shorts and accompanying skateboard.

Benny Gold continue to work with what they know best, updating their classic streetwear style for the modern market, it’s non fussy but delivers everything you would expect from the brand. Check out the surf themed lookbook shot in Baja California, Mexico by Anthony Masters above. You can shop the Benny Gold “Bartlett” collection at 5Pointz, Attitude Inc, Note and The Alternative Store. 



StreetX Spring/Summer 2015 Lookbook


Australian retailer StreetX present this nocturnal lookbook for Spring/Summer 2015, showcasing the latest from their in-house collection.

For those that aren’t that clued up on the brand, StreetX began back in 2011, originally founded as an online web store selling a range of carefully selected independent brands, with the concept for the branding and the stores name inspired by a new stock exchange market – Chi-X. Quickly gathering momentum, StreetX soon became a recognised name on the streetwear scene in Australia with the arrival of their first physical store and their own label picking up interest overseas, following collaborations with the likes of aNYthing and Raised By Wolves. StreetX plays a huge role in the movement over in Australia that is seeing more and more brands from the region with a strong sense of direction and unique aesthetic, and because of these attributes they are causing a stir on a global scale.

For their latest collection, StreetX have incorporated their familiar Aussie beach themes into their designs while also looking to Old Blighty for inspiration, applying the famous Lion from the 3 lions logo as a back print. Heavily graphic based throughout, the release consists of tees, long sleeves, socks and a solid headwear collection to sit next to cut and sew pieces in the shorts and jacketing options. The palette is kept simple throughout with just enough pop of colour to make the pieces summer ready and highly wearable.

You can pick up the latest from StreetX over at Urban Industry now.



ONLY NY Summer 2015 Lookbook


New York’s ONLY NY return with this feel good lookbook to coincide with the release of their Summer 2015 range.

Aligning the brands city themes with their sportswear influences, their latest lookbook shot by Chris Baliwas captures the crew enjoying recreational sports in the New York City sun. Following on from their SS15 release, the latest collection includes several graphic based tees, shorts, embroidered sweaters, hoodies and retro hat designs, drawing from sports, fishing and the city lifestyle. The colour palette is vibrant throughout, with some pieces washed out for a vintage look. All items arrive in limited quantities and are made entirely in the USA.

The ONLY NY Summer 2015 collection is available now at www.onlyny.com.



Patta x Gumball 3000


To coincide with the famous Gumball 3000 Rally, which kicked off at weekend, Amsterdam mainstay Patta link up with the team at Gumball to work on a concise collaborative collection that aims to capture the spirit of the event.

The traditionally British motor rally is in its 16th year now and continues to draw huge crowds of motorists, as well as big name celebrities, to drive their way across Europe and usually making their way to the finish line in the US. This year sees the tour kick off in Stockholm, with the route passing through Patta’s native Amsterdam before finishing in Las Vegas, with notable participants including Lewis Hamilton, Tony Hawk and Bun B amongst many others.

Combining Patta’s creative approach and elements of Gumball’s iconic logo imagery, the collection consists of dual branded t-shirt, long-sleeve and black nylon coach jacket. Both the tee and long sleeve features Patta’s popular script design on the chest, with the Gumball 3000 logo applied to the back of the tee, while the long sleeve features “Against All Odds” as a back print with “Gumball” printed on the arms. Rounding off the release is a sportswear inspired coach jacket, constructed from a nylon taslan fabric and bearing an embroidered “3000” across the back.

The Patta x Gumball 3000 Capsule Collection is available now at Patta’s webstore. 

The Saucony Bermuda Pack

Saucony Originals present the “Bermuda” Pack.


 Saucony Originals continue to celebrate the fast approaching Summer months as they bring the tropical vibes in the vibrant “Bermuda” pack, inspired by the beaches of the idyllic Atlantic island. 

In a market that is highly competitive and moves quickly in terms of design, it has become hard to really stand out from the pack and challenge the heavy hitters such as Nike and Adidas. Sharing a similar heritage to these running giants, Saucony have managed to maintain their relevance and continue to play a huge part in the retro running resurgence with their clever creative concepts that they use to rework some of their most coveted styles. Drawing inspiration and themes from unique ideas, at times unusual, and turning them into something highly wear-able is where Saucony really thrive. This has been seen in the hugely poplar ‘Burger’ collab with END. last year and more recently the scoops pack for the Summer, and the “Bermuda” pack continues this approach, drawing from a relevant, yet fairly unique idea and using the colour and material inspiration to give two classic silhouettes a weather appropriate refresh.

For those, like me, who haven’t been lucky enough to visit the island of Bermuda yet, it is renowned for its stunning pink sands, bright turquoise waters and unique culture, all of which have been channeled for the material and colour reworks of the signature Shadow 6000 and DXN Trainer. A true icon in marathon running history, the DXN Trainer surfaces for the “Bermuda” pack with a two-tone aqua blue application on the shoes upper, while the coveted Shadow 6000 silhouette features a turquoise base on its form fitting upper with black and purple overlays. Both styles feature perforated suede uppers which sit on top of a contrasting white midsole, with additional details including comfort enhancing padded collars and synthetic tongues.

The Saucony Originals  “Bermuda” Pack will be available at select retailers including Urban Industry and The Chimp Store from the 22nd of May which just so happens to coincide with Bermuda day celebrations!



HUF Summer 2015 Lookbook


 HUF deliver a clever set of visuals showcasing the latest apparel and footwear offering from the Californian brand for Summer 2015.

Shot by Brian Kelley, the lookbook utilises New York City’s unique abundance of mirrored walls to highlight key pieces from the brands diverse range by echoing the image. Alongside a selection of strong graphic tees, varied headwear styles and patterned button down short sleeve shirts, HUF continue to develop their trouser and short line with chino and fleece styles. Alongside the varied main line apparel offering is a collaborative capsule collection with Krooked skateboards, comprised of tees, socks and hats. The colour palette is fairly muted throughout, with vibrant hits through the custom Aloha Aina and HUF’s famous ‘Fuck It push-through’ prints. Key footwear silhouettes including the perforated ‘Dylan’ and a premium white Hufnagel 2 with the gum sole unit, also feature throughout.

The HUF Summer 2015 collection will be available at the following UK retailers from the 21st of May; Flatspot, Urban Industry and Note Shop .