Tag: style

Grind London 'In Season'

Grind London SS15 ‘In Season’ Lookbook

Posted on by bythelevel

 

 Grind London offer up another visual treat for Spring/Summer 2015 as they bring the summer vibes for their latest lookbook entitled ‘In Season’.

Its been great to see the London based brand continue to make such an impact on the national and global scene in recent years. Seamlessly combining the quality of menswear design with more casual streetwear styles, they have continued to develop their range season after season. There aren’t many other UK brands that have offered the level of conviction in design or general aesthetic that Grind London have, with staple items through to more considered cut and sew pieces, their releases draw from a range of themes that embody the culturally diverse melting pot that is our capital city.

Their latest release for Spring/Summer takes inspiration from the notion of being “in”, looking past the fads and trends that were, for their moment, the “in” thing and rather to those that have achieved longevity instead of fading out. From this, Grind London have put together a collection that doesn’t adhere to the current trends of the market, but offers up something more timeless. “In Season” features several graphic focused tees, long sleeves and hoodies, alongside a strong cut and sew range consisting of patterned shirting, light-jacketing options, tailored trousers and shorts, most of which has been constructed using premium Japanese cotton. The collection is rounded off with several weather appropriate caps, featuring embroidered logo’s and corduroy.

Enjoy the awesome lookbook above and see the accompanying video below, both shot around an idyllic summer pool side scene. You can shop the Grind London “In Season” collection in its entirety over at www.grindlondon.com

 

HERESY CUNNING FOLK

HERESY “Cunning Folk” Lookbook

Posted on by bythelevel

 

South London label HERESY channel themes from English folklore in their latest capsule release for Summer 2015 as they present the “Cunning Folk” lookbook.

The capsule again shows development from HERESY following their ‘Depression’ collection earlier this Spring, with considered material application and detailing giving a clean finish to contemporary designs. The collection combines experimental menswear styles with sportswear themes for a selection of easy to wear street ready pieces.  The colour palette is muted, with heavy use of black, white and grey’s throughout, applying illustrated graphic pieces and screen prints referencing folk elements such as Hagstones, Morris Dancers and Pearly Kings. Along with the staple printed tees and long sleeves, there are cut and sew baseball shirts, a small selection of headwear, heavy wearing mussette bags and also the standout canvas sleeveless pullover.

The collection was designed, printed and shot entirely in Peckham, and is captured in this Barouqe-esque lookbook, referencing the famous still life paintings in amongst a series of carefully selected looks. You can shop the full collection over at  heresylabel.co.uk

 

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Hélas Caps SS15 “Paris Sportif” Collection

Posted on by bythelevel

 

 Hélas Caps continue to develop their range as they present a selection of summer ready pieces in the “Paris Sportif” Collection.

Following their high fashion inspired “Polo Club” collection released earlier this year, Hélas take more of a casual approach in design for their latest release referencing French sportswear pieces,  as well as expanding their cut and sew offering with the introduction of new button-down shirting and comfortable jogger style chino pants. The brands famous umbrella logo features prominently throughout on a range of graphic based tees, embroidered headwear that includes caps and bucket hats, sports socks and a selection of beach ready board shorts.

The Hélas Caps SS15 “Paris Sportif” Collection is available on the brands web store now at helascaps.com and should be arriving with UK stockists such as Flatspot. shortly. If you haven’t already, be sure to check out our interview with Hélas Caps founder Lucas Puig HERE.

Palace Skateboards

Palace Skateboards ‘Mid-Season’ Collection

Posted on by bythelevel

 

On the eve of one of the most significant events in UK skate and fashion this year, we take a look at the Palace Skateboards ‘Mid-Season’ offering that is set to drop tomorrow, coinciding with the opening of the brands first ever retail store.

The last few weeks has seen the internet ablaze with rumours and eventually confirmation of Palace’s flagship store opening in London’s Brewer Street of Soho. Following their hugely popular release earlier this season, the skate powerhouse have continued to gather even more momentum and have now unveiled their latest collection which have been showcased in their latest lookbook, once again featuring team rider Blondey McCoy.

Again progressive in design and retrospective in its inspiration, the ‘Mid-Season’ release introduces several new styles including Italian made work pant and chino offerings, track suits, colour blocked Scottish made knitwear, Japanese selvedge denim and premium outerwear pieces that include a wool bomber and over shirts made in the UK. Palace align with their street ready aesthetic with a range of graphic based tees, hoodies and coach jackets, featuring updated renditions of the iconic tri-logo and trailblazers designs, as well as a new headwear drop of caps and bucket hats.

In addition to the latest collection the shop will also be carrying records and skateboards, and will be open everyday from Saturday the 25th of April. The Palace Skateboards ‘Mid-Seaon’ Collection will be available at the brands flagship store from tomorrrow…

Palace Skateboards
26 Brewer St.
Soho, London W1F 0SW
UK

Only NY SS15

ONLY NY SS15 Lookbook

Posted on by bythelevel

 

New York’s ONLY NY pay homage to their city in their latest set of visuals, highlighting key pieces from their Spring/Summer 2015 collection.

Shot by regular collaborator Ashton Alexander, the lookbook utilises the sunny city scape as a backdrop to showcase a range of staple streetwear items including graphic tees, fleeces, light outerwear and a selection of weather appropriate headwear. The collection sticks largely to ONLY NY’s identifiable aesthetic, with subtle colour applications, bold hand drawn prints and several reworks of the brands logo.

Undeniably New York through and through, the ONLY NY Spring/Summer 2015 collection will be available shortly in UK retailers including Urban Industry, 5Pointz and Chimp Store.

GARBSTORE SS15

Garbstore SS15 “Cornerstone” Lookbook

Posted on by bythelevel

 

Notting Hill mainstay Garbstore present a selection of seasonal looks from their current inventory in this minimal lookbook, aptly named “Cornerstone”.

Following up on their in-house visuals earlier this year, their latest lookbook focuses on a selection of key pieces from some of the most revered brands they stock including Engineered Garments, Norse Projects, Palace, Needles and more, as well subtle features from their in-house designs and also utilising their Spring footwear collaboration with Reebok Classics.

The claustrophobic setting helps to highlight a series of contemporary looks, combining numerous themes in an array of garments including staple pieces, accessories and more technical outerwear.

You can see the full set of looks above and shop the full collection over at couvertureandthegarbstore.com

Edwin x Blitz

Edwin X Blitz Spring/Summer 2015

Posted on by bythelevel

 

Continuing to build upon their storied relationship, Japanese denim brand Edwin link up once again with the Parisian based duo behind renowned motorcycle company ‘Blitz Motorcycles’ for another strong capsule collection ready for Spring/Summer 2015.

The latest collaborative effort compliments Edwin’s current offering for the season with a range of hard-wearing staple pieces alongside strong graphic tees that feature various logo designs from Blitz. The collection utilises premium Japanese cotton and jersey within its construction, offering functionality and quality in it’s design. A monochromatic colour theme is applied throughout the collection which is rounded off nicely with a selection of patches and accessories that add to the releases ‘biker aesthetic’. Stand out pieces include the Blitz Field Shirt in khaki that features custom patchwork, elbow patches and front pockets, and could easily work as an over shirt option.

You can shop the Edwin x Blitz Motorcycles Spring/Summer 2015 collection at Edwin’s London and Paris locations and at the brands online store. You can also pick your favourite piece up at selected retailers including Union Clothing.