style Archives | Page 7 of 28

Butter Goods Fall/Winter 2015

Posted on February 17, 2015February 17, 2015 by bythelevel

The guys at Butter Good’s return to offer up more lo-fi, skate ready goodness for Fall/Winter 2015, and thanks to reverse seasons, we get to enjoy it this Spring/Summer 2015.

Despite the alternate seasons, there are many pieces in the collection that would work just as well in the ‘British summer’. The Australian skater owned company is passionate about supplying apparel for skaters, and this collection follows much of the same themes from the brands previous releases. Heavily graphic based, the release features bold back prints mixed with subtle pocket designs applied to a range of tees, long sleeves, sweaters and polo tops, as well as a solid selection of headwear.

The visuals give a great representation of the brand and capture their honest designs in an authentic way. Shot by James Whineray and Garth Mariano in their hometown of Perth, the look book features riders Chris Luu, Issa Hassan and Dylan Esposito.

The Butter Goods collection is available now at www.buttergoods.com and Bristol’s www.5050store.com

BAIT x Etonic Trans Am “Horizon” Pack

Posted on February 16, 2015February 16, 2015 by bythelevel

Etonic’s recent resurgence has caught the attention of several high profile stores across the globe, with many lining up to apply their own take of some of the brands most iconic styles. This season sees Californian-based retailer BAIT link up with the brand to pay homage to the Sunrise and Sunset in the ‘Horizon’ Pack.

Its the first time the two camps have come together on a collaborative collection, and kicking things off in style , BAIT look to Etonic’s popular Trans AM silhouette. The classic runner arrives in two opposing colour options inspired by the setting of the sun on the horizon and the other the warm morning sunrise, both of which are perfectly viewable from BAIT’s California beach location. Both styles feature dual branding on the tongue tags, and sit on a white midsole and full gum rubber outsoles, both constructed from a pig suede across the upper. The ‘Sunset’ edition arrives in a radiant red hue accented with hits of navy and wasabi green, while the ‘Sunrise’ style is done up in a deep navy with pops of grey and orange.

The BAIT x Etonic Trans AM “Horizon” Pack is available now from the following stores;

Hanon.

Wellgosh

Soleheavan

Life’s A Beach Spring/Summer 2015 Lookbook

Posted on February 9, 2015February 8, 2015 by bythelevel

Revitalised Surfwear brand Life’s A Beach present their latest collection along with accompanying lookbook for Spring/Summer 2015.

Founded back in the early 80’s, Life’s A Beach was renowned for their wild prints and vibrant colour palettes, becoming a favourite for skaters and surfers who were looking or something a little more extravagant than what was currently on offer. Following a prolonged absence, the brand has come back with a bang, utilising original designs pulled straight from their archives but giving a premium update and more considered designs for the modern customer.

This season, Life’s A Beach continue to produce laid back beach ready styles from long sleeves to their signature board shorts, adorning the brands easily recognisable retro graphics and loud patterns. The equally vibrant lookbook captures the theme of the collection perfectly, putting a light hearted spin on the visuals.

The Life’s A Beach Spring/Summer 2015 collection will be available from the brands web store soon and selected stockists including size?. For more on the brand or to shop the current collection head over to lifesabeachbrand.com

PUMA Primary OG Pack

Posted on February 7, 2015 by bythelevel

As part of the brands CREAM programme, PUMA look once again to their classic Blaze of Glory silhouette, this time to give it a nostalgic rework in the Primary OG pack.

The Blaze of Glory is a true 90’s favourite in the running department having shot to fame for its functional features, including PUMA’s cushioning Trinomic technology. Its sleek, form fitting shape quickly caught the attention of the street and became a favourite for sneaker lovers, even more so in this retro runner resurgence of late.

Having gained a lot of interest in 2014, most notably from the Marble and Tech pack last year, the Blaze of Glory is offered up in another impressive rendition, utilising a predominantly white upper and applying hits of blocked colouring on the shoes lining and toe area. The upper is decked out in a mix of nylon and perforated leather, with nubuck overlays and an enhanced tonal TPU on the exo-skeletal lace system. Arriving in deep violet and black colour options, each pair is complimented with 3M detailing and both sit on top of an off-white Trinomic midsole.

The PUMA Primary OG pack is available now at Well Gosh, Urban Industry and END.

Levi’s Line 8 Pop-Up Store – London

Posted on February 2, 2015 by bythelevel

Levi’s® have opened up a temporary pop-up store in the heart of East Shoreditch focused solely on the brands key styles for both men and women from the Line 8 collection for Spring/Summer 2015.

The Line 8 collection takes a minimal approach to the brands iconic designs, featuring rivet-less construction and tonal stitching, Levi’s apply modern cuts to heritage styles. Inspired by the rebelliousness of youth, the Line 8 styles are built around functionality but simplicity is key in it’s aesthetic utilising all black detailing to give a clean, yet premium finish.

The Levi’s Line 8 pop-up store will be the first of its kind in the UK, with product range spanning across Men’s and Woman’s pieces, including accessories and bags. It will be open 7 days a week for a 5 month period which started om the 23rd of January. You can find the store located at 3 Charlotte Road, London EC2A 3DH. For more information head over to levi.co.uk

Heresy ‘Depression’ Capsule Collection

Posted on February 1, 2015 by bythelevel

London based label Heresy offer up a concise capsule collection entitled ‘Depression’ for spring 2015.

The moon and the stars make up the composition of the visage, placed in a way to make up the sad face design which is applied as a large back print on both pieces. The brand is known for keeping things minimal in both their designs and their visuals, and this simplistic approach carries into their capsule collections. The latest lookbook showcases the items which are offered up in a regular fit, both hand screened printed using water based inks, and constructed from a heavy-weight ring-spun cotton for the tee and loopback cotton for the sweater.

The Heresy ‘Depression’ collection is available now in limited numbers over at heresylabel.co.uk

Lightning Bolt Spring/Summer 2015

Posted on January 29, 2015January 29, 2015 by bythelevel

Lightning Bolt was born in the Summer of 1971, inspired by Surfing and the lifestyle that surrounds it. Having been reintroduced into the market 4 years ago, the brand presents its most mature collection to date for Spring/Summer 2015, all the while staying true to its core values.

The Hawaii based brand have applied several technical and material upgrades to their latest collection, but still retain their iconic surf aesthetic. The release consists of laid back beach ready styles including their shirting, tees, sweaters and hoodies, offered up in a carefully selected colour colour palette of indigo blues, washed greens and yellows and shades of red that were with the brand from the start and will continue to be a part of the core palette moving forward. A highlight is their revised board-shorts, which are constructed from considered fabric, and include additional functional features such as water shed pockets and adjustable technical closures. Soft cotton knitwear and lightweight jacket options complete a collection which sees the brand continue to develop and progress in its design.

The Lightning Bolt Spring/Summer 2015 collection will be available from the following stockists from the end of January;

Coggles

Garbstore