Urban Industry x Penfield ’10th Anniversary’ Pac Mac Jacket


This week saw the release of the limited edition ‘Pac Mac’ Jacket from UK streetwear establishment Urban Industry and New England based outerwear brand Penfield, celebrating 10 years of working together.

The Pac Mac jacket is one of Penfield’s key styles, hugely popular throughout the 90’s when it was donned by various high profile musicians, the jacket has seen a bit of a resurgence lately thanks to the popularity of quarter zip pullovers. Using the jackets original construction as a base, Urban Industry have applied one of the strongest colour ways to the Pac Mac that we have seen, with black colour blocking on the arms meeting with a crisp white on the body, inspired by the contrasting chalky white cliffs and black pebble beaches which surround the stores native Eastbourne. The lightweight jacket features bold dual branded logo graphics on the arm to mark the 10th anniversary release, with a subtle woven Penfield logo on the kangaroo pouch pocket. Additional features include an adjustable hem, waist and hood, with elasticated cuffs to offer further protect you from the weather. For added practicality, the jacket can be packed away in to the velcro kangaroo pouch pocket making it easy to carry around when not needed.

Check out the visuals that we put together for the release above, shot against the chalky cliffs of Birling Gap.  The Urban Industry x Penfield ’10th Anniversary’ Pac Mac Jacket is available now in extremely limited numbers exclusively at Urban Industry.


ONLY NY SS15 at Urban Industry – Lookbook


Following up on our Dickies SS15 lookbook from earlier this season, we have once again worked closely with the guys at Urban Industry to produce this short editorial showcasing the latest from New York staple ONLY NY.

To us, the team at ONLY NY perfectly capture the nature of New York streetwear and represent an integral part of the cities youth culture. They draw inspiration from the landscape and their surroundings, incorporating sportswear themes to build a relaxed range of street ready clothing with quality in mind. Rather than taking the clothing away from the obvious themes, for this shoot we stuck closely to the metropolis vibe of the brand, shooting it against a city backdrop in North West London.

As for the release, ONLY NY continue to develop their range while aligning with the brands renowned aesthetic. With strong graphic pieces, a subtle colour palette and vintage sportswear informed designs, the Spring/Summer 2015 collection is another solid release from the New Yorker’s. The brands t-shirt selection in particular stands out this season, introducing new material applications and colour block treatments, giving a greater variety and more of a premium feel in places.

You can shop the full ONLY NY range at Urban Industry HERE. 
















Dickies SS15 at Urban Industry


Working closely with Urban Industry and Dickies Europe, we have put together a selection of seasonal looks from the Dickies Spring/Summer 2015 range.

With a heritage that spans almost 100 years, Dickies were, and still are, the go to brand for high quality workwear, offering functionality, durability and comfort in their construction. Recent times have seen the brand make moves into the streetwear and skate market thanks to the increased popularity of workwear styles, as well as their durable work pants being adopted by skaters for their reasonable pricing and ability to withstand the rigours of skating.

Their latest range offers a mixture of casual and smarter options, while the work pant remains the staple piece, reworked into numerous fits to cater to different sizes and looks. From basic t-shirts and sweaters to more stand out items such as the Honolulu shirt and Cedar Key Rugby Shirt, the offering is diverse and full of essentials that have withstood the test of time.

For the visuals we aimed to highlight the variety within range, showcasing a variety of looks and working around the brands popular work pant, dressing the styles up and down. We chose to capture the collection in an urban environment, reflecting how the clothing would be worn in an everyday scenario.

You can shop Urban Industry’s full Dickies range over at www.urbanindustry.co.uk






















Imagery: Lily Brown

Words & Art Direction: Kieran Sills

Models: Dexter Daniels & Nathan Sutherland


Urban Industry meets Adrian Lopez of Dark Seas

JETTY_AND_WAVES_DS Our friends over at Urban Industry are one of the first stores in the UK to stock the exciting Dark Seas range from pro skater Adrian Lopez. To celebrate the launch of their latest collection and its arrival in store, Urban Industry sat down with the brands owner to discuss its history, future plans and also offer advice on starting up a brand.

1. Hi Adrian, how’s things? Can you tell us a little about yourself and how you started your brands?

I think the best way to describe myself is through the brands themselves. I’ve been skating pretty much my whole life and lucky enough to make a career out of it. First and foremost I’m a skateboarder. I’ve always been into old cars, clothing, bikes and the dirty San Diego coastal scene so why not do something different that can embrace it all? When we came up with Loser Machine and Dark Seas I put my life savings up and never looked back.

2. You’re the brand owner of both Dark Seas and Loser Machine Co. Do you see both brands as completely separate entities or do they complement each other?

They are definitely two separate brands at this point but they share some of the same influences. The same attitude that Loser Machine brings to the streets translates to Dark Seas for those that spend their time around the ocean. Loser Machine and Dark Seas are brands that celebrate living dangerously. Brands that say “we don’t care what you think and we invite you to do the same”.

3. What are the influences behind Dark Seas? I’m definitely picking up on a maritime theme from the designs I’ve seen.

Dark Seas is intended to resonate with anyone that likes the blue collar and maritime aesthetic. For me the beaches weren’t always blues skies and palm trees. As a kid I always gravitated to the mischievous side of life. I remember taking the city bus every weekend to Pacific Beach after long days of skating. We would fish people out to buy us beer and then smoke weed in the life guard towers and watch all the crazy people cruise the board walk. San Diego also has a lot of naval presence on the coast and it’s been a part of me since I was born.



4. As a pro skater turned brand owner, what’s your view on the relationship between streetwear and skateboarding? Do you think it’s a positive thing for the sport or are you wary of some brands’ involvement?

Street wear isn’t for me but that doesn’t mean it doesn’t have a place in skateboarding. Skateboarding doesn’t come with many rules so if you want to be a little flashy, each to their own.

5. What are your plans for Dark Seas in the UK? Do you have anything lined up for future releases?

We have just launched our first season in the UK with our long time friend, Simon Holmes of Lead Distribution. Together we have planned a slow, disciplined distribution that starts at the coastline where Dark Seas belongs.

There are a select few accounts that we feel are a strong foundation for the brand and we look forward to growing with them as partners for many years to come.

I feel like we are just starting to catch our stride with Dark Seas. It has been really cool to see people identify with it and back what we are up to. In the short term though, keep your eyes locked for the ‘Bad Friday’ nights Dark Seas is presenting in the UK and the Dark Seas Lager and Pale Ale that we have been carefully blending at the Lead Distribution Brewing Facility!

6. Any advice or tips you’d like to share with anyone that’s thinking of starting up their own brand?

Part of me wants to say, run for the hills but that wouldn’t be right. I think a lot of people like the creative side of this business and don’t necessarily realize how much more there is to it. To build a successful brand takes some stars aligning, lots of work and I think some luck. Starting your own company isn’t easy and it is definitely not cheap. If you believe in your idea, think it through a million times from every angle and then go for it.

Be sure to head over to Urban Industry now to check out the latest collection from Dark Seas.


Urban Industry x A Number Of Names – Summer 2014 Lookbook


Since 2008, A Number Of Names has been a key distributor of some of the most recognised street wear brands in the UK and throughout Europe.

Highlighting key pieces from the likes of Billionaire Boys Club, Icecream and Gourmet footwear, we once again linked up with our friends Urban Industry to present an A Number of Names Summer 2014 look book. The shoot showcases key pieces from the drop including the BBC Bankie Crewneck Sweatshirt and Icecream Bar Pullover Hoodie, as well as footwear options in the Gourmet 35 TX.

Check out images from the shoot below and be sure to head over to Urban Industry to shop the full ranges; Billionaire Boys ClubIcecream and Gourmet













Imagery: Lily Brown

Words & Styling: Kieran Sills

Models: Aimee Widdup & Virgil Coughlin


ICNY Spring 2014 at Urban Industry


Brooklyn based ICNY take a unique approach on conventional 3M uses, as they apply the technology to sportswear, providing a functional yet highly wearable collection for Spring 2014.

The brands innovative designs aim to aid cyclists and athletes in staying safe in low level light conditions.  The forward thinking collection includes a range of tees, socks, tank tops and long sleeves, incorporating pattern, stripes and graphics, all including 3M technology.

The aim of the shoot was to show how the clothing could be worn both at day and at night, from cycling the promenade to scaling roof tops for skate spots, all the while paying attention to the brands clever use of reflective material.

The ICNY collection for Spring 2014 is available now at Urban Industry 
















Imagery: Lily Brown

Words: Kieran Sills

Model: Danny Caleb Beldom



ONLY NY SS14 Editorial


Since 1997, New York based Only NY have been developing a brand that represents all aspects of life in the Big Apple. Inspired by graffiti, skateboarding and street culture, the lifestyle brand always delivers collections full of timeless, quality pieces. We linked up once again with our friends from Urban Industry to shoot the latest collection for Spring/Summer 2014.

The collection is diverse, with a range of graphics, prints and colour inspired by city life, with nautical elements making appearances. The release includes tees, sweaters, hoodies, coach jackets, long sleeve polo tops and a comprehensive head wear range. In a seemingly faultless collection, our favourite pieces included the white Manhattan Tour Crew neck Sweatshirt, the Planter short sleeve shirt with matching bucket hat and the wheat Polo hat in natural/bone.

Check out images from our shoot below featuring our model Dexter Daniels. The full Only NY collection is available now at www.urbanindustry.co.uk










Imagery: Lily Brown

Words: Kieran Sills 

Model: Dexter Daniels