Volcom and AntiHero come together for Autumn/Winter 2016 to celebrate their mutual love for the open road and venturing into the unknown.
Two camps who share team riders, similar inspirations and lifestyles, as well as a rich heritage in skateboarding, the collaboration was a "no brainer" as described by Grant Taylor, who rides for both brands. The collection sees the two apply their own unique creative direction, which ultimately around quality, rugged design, something that can withstand the rigours of skateboarding and being on the open road. Consisting of staple graphic tees and long-sleeves, colour blocked tees, flannel shirts, chino's and hoodies, featuring dual branded prints, embroidery and patches, combining the eagle and the stone in a hybrid design. Sticking to an an Autumnal palette throughout, the release is rounded off the release is a small range of accessories including branded socks and headwear. Our stand outs from the release include the sherpa lined Ride Vest with logo patch detailing and the retro feel herringbone work shirt.
To celebrate the coming together of the two parties, Volcom and AntiHero team up on an epic 6 minute edit featuring team riders shredding the streets of New York and New Jersey. You can check it in full below.
The Volcom X Antihero Autumn/Winter 2016 collection is available in select UK retailers including Slam City now
Scandinavian outerwear experts Rains have teamed up with Volcom on a concise weather ready collaborative release this season.
Combining Rains knowledge in minimalist weather proof designs with Volcom’s heritage in skateboarding, the pair present the V&R Jacket and Buck Hat in a sleek matt black colour treatment. The V&R Jacket has been modelled on the classic, skate friendly coach jacket design, adding a removable hood for functionality. The outer shell has been constructed from Rains durable and lightweight waterproof fabric to ensure no unwanted weather gets through, while ensuring breathability and comfort. The V&R bucket hat style features a snap-able brim and adjustable chin strap so you can get it fitting your head to just how you want it.
To commemorate the release, the pair have enlisted Danish pro skater and Volcom team rider Rune Glifberg to don the garments and skate a wet and windy Copenhagen, creating some stunning visuals in the short video lookbook.
The Volcom x Rains Capsule Collection is available now over at www.volcom.com
To introduce the latest development in the brands denim line, Volcom have launched the ‘Real Life Happening’ campaign which looks to encourage adventurous living in a generation ruled by technology.
The campaign and the collection itself draws inspiration from the idea of life on the road, looking to take something back from this digital era and its damaging effect on how we interact and socialise. Through their highly considered denim designs and feel good visuals, Volcom look to promote living life rather than immersing ourselves in our phone screens.
The newly redesigned denim range focuses on clean silhouettes with a timeless feel. Dubbed ‘Form Fit’, the design is inspired by the natural fit of a well worn pair of jeans and aims to elevate performance features such as durability, mobility and comfort, while conforming to the wearers body shape. Keeping in line with the brands history while applying a modern design approach, the full denim offering includes the 2Xs, Vorta, Solver and Kinkade silhouettes in a variety of washes. Each style includes the brands signature detailing in the “V” belt loop, hidden phone pocked and 2 piece coin pocket, as well as upgraded zippers and washer rivets. Technical moisture wicking fabrics allow your body to stay cool and clean finished interiors mean less chafing during movement.
To celebrate the ‘Real Life Happening’ campaign, Volcom have put together this short video featuring hip hop duo Run The Jewels and indie rock artist Kurt Vile, alongside member’s of Volcom’s skate team, as they explore various locations across the US over an 8 month period. There is also a selection of strong imagery to accompany the campaigns video, from a selection of hugely talented photographers including Arto Saari, Aleandra Valenti, Matt Wignall and Gary Copeland, each offering their own unique take on the story.
Enjoy the short video below and the lookbook shots above. To find out more on the campaign or to shop the latest Volcom brand jeans, head over to www.volcom.co.uk