Dickies have unveiled their latest set of visuals, shot around the city of London by James Grant, showcasing the new Summer collection from their style focused 'Life' range.
As we have seen from other heritage workwear labels in the past, most notably Carhartt with their Work In Progress line, Dickies now look to rework several of the brands iconic workwear silhouettes to cater for the street level European market. Following it's meteoric rise as one of the staple brands in streetwear and skateboarding over recent years, we have seen the brand begin to update their classic designs with a sensibility towards the fashion markets, even collaborating with the likes of Yardsale and Stussy to further grow their presence in the field.
The Summer 2016 collection from Dickies Life celebrates the brands rich heritage in workwear with solid construction to offer both practicality and functionality in design, but puts more emphasise on shape and material updates for more of a contemporary feel to each piece. Maintaining core styles such as the work pant, torrance jacket, and staples such as sweatshirts and basic tees, the range is really brought to life with bold camo prints and tropical inspired patterns applied to short sleeve shirts and headwear. Additional stand out items include the mesh basketball jersey, denim trucker jacket and the 'D' polo cap.
The Dickies Life Summer 2016 collection is available now at www.dickieslife.com and select UK stockists.