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Brixton Summer 2015 Lookbook

Posted on May 14, 2015May 14, 2015 by bythelevel

Brixton have always been a brand that we have admired, from their consistently strong visuals to their simplistic, timeless product that they continue to put out season after season, to us they are a great example of how to present a clothing brand in the right way. For Summer 2015, Brixton again deliver on all fronts with another stunning lookbook that showcases a clean collection full of ready to wear pieces and with it capturing the Brixton ‘lifestyle’ and what those who make and wear the clothing are all about.

Drawing from their Californian heritage and inspired largely by the people, the music and the culture that surrounds them, their latest release features several summer ready styles, from the subtle graphic print tees to the casual workwear inspired shirting selection that we have come to love from the brand. Board shorts and relaxed chinos make up most of the trouser offering, while their headwear pieces really stand out from the pack with several vintage inspired caps and brimmed hats. Logos and graphics are kept to a minimum, with rugged materials applied and a muted colour palette throughout giving a relaxed vibe to a quality release.

The Brixton Summer 2015 collection is available now at the following UK stores: Flatspot, Urban Industry and The Chimp Store

Dark Circle SS15 “Broken Britain” Collection

Posted on May 6, 2015May 7, 2015 by bythelevel

Continuing an exciting week of releases from UK labels, Birmingham based Dark Circle draw from their frustrations with the current state of affairs in Britain and take inspiration from the people, places and times in which the underprivileged have been forced to react and stand up to those oppressing them, as they present the Broken Britain Collection.

With the general election looming, the theme of the drop couldn’t be more relevant. Counterculture and political messaging play a huge role in streetwear’s roots and its development, so its great to see a UK brand taking that approach to inform their design and doing it well. Their latest collection is heavily influenced by the 80’s and 90’s working class aesthetic, and it takes a fairly minimal approach towards colour and branding. As well as a selection of tees, long-sleeves and hoodies, Dark Circle continue to put a lot of emphasis on their cut and sew range, with a strong selection of shirting and light jacketing options, utilizing camo and stripe pattern, with subtle patch branding. Rounding off the release is a strong range of headwear pieces, featuring embroidered caps and buckets.

Stand out pieces for us include the Uniform Overshirt in woodland camo and olive, as well as the vintage look D Logo Polo Cap. You can shop the Dark Circle Broken Britain Collection in its entirety over at www.darkcircleclothing.com.

Dickies SS15 at Urban Industry

Posted on March 10, 2015March 10, 2016 by bythelevel

Working closely with Urban Industry and Dickies Europe, we have put together a selection of seasonal looks from the Dickies Spring/Summer 2015 range.

With a heritage that spans almost 100 years, Dickies were, and still are, the go to brand for high quality workwear, offering functionality, durability and comfort in their construction. Recent times have seen the brand make moves into the streetwear and skate market thanks to the increased popularity of workwear styles, as well as their durable work pants being adopted by skaters for their reasonable pricing and ability to withstand the rigours of skating.

Their latest range offers a mixture of casual and smarter options, while the work pant remains the staple piece, reworked into numerous fits to cater to different sizes and looks. From basic t-shirts and sweaters to more stand out items such as the Honolulu shirt and Cedar Key Rugby Shirt, the offering is diverse and full of essentials that have withstood the test of time.

For the visuals we aimed to highlight the variety within range, showcasing a variety of looks and working around the brands popular work pant, dressing the styles up and down. We chose to capture the collection in an urban environment, reflecting how the clothing would be worn in an everyday scenario.

You can shop Urban Industry’s full Dickies range over at www.urbanindustry.co.uk

Imagery: Lily Brown

Words & Art Direction: Kieran Sills

Models: Dexter Daniels & Nathan Sutherland

Brixton Spring 2015

Posted on March 4, 2015March 4, 2015 by bythelevel

Brixton unveil the latest visuals for their Spring 2015 collection, both of which perfectly capture the laid back aesthetic of the California based brand.

The latest instalment from Brixton is much of what we have come to expect from the brand, revisiting themes that we have seen consistently season after season to offer up a well balanced collection that gives quality in construction, muted earthy tones and relaxed styles, representing the relaxed culture of America’s west coast.

The collection ranges from the staple selection of tees, long sleeves and a vast array of headwear, to more technical cut and sew pieces in their button down shirts, comfortable chino trousers and light jacketing options. Exploring new materials and patterns, the brand holds back on loud graphic and colour applications, rather focusing on producing more timeless pieces that will look good all year round.

The brand embodies the music, people and culture that surrounds them, and they make those influences clear in their designs and more notably in their visuals. Accompanying their still imagery is a short video lookbook which features Californian brand The Rooms, again showcasing the garments and also relaying what Brixton as a lifestyle is all about. Brixton continue to stick close to their roots and what they know best, effortlessly delivering refreshing, easy to wear clothing that doesn’t cut corners in quality or fit.

The Brixton Spring 2015 collection will be available in the UK this week at the following retailers

Urban Industry

Flatspot

The Hundreds Spring 2015 Lookbook

Posted on February 21, 2015 by bythelevel

LA streetwear giants The Hundreds decide to take a slightly different direction for their Spring 2015 collection, avoiding the more thematic approach to deliver a mature release for the season.

The collection sees the brand reconnect with its roots, fusing Californian workwear styles with elements of streetwear, focusing in on construction and quality of the garments throughout. Alongside considered graphics and a mixture of traditional and technical fabrications, The Hundreds have also added in 3 custom prints – the ‘Era Camo’ which is a revamp of the classic woodland camo, the marijuana inspired ‘Crazin’ print and finally the ‘Constellation’ print which pays homage to the mountains of Santa Fe. The Spring release also sees the second season of the brands nano-technology that repels dirt, water and oil without adding weight or taking away from the colour or feel of the garment.

As a fan of The Hundreds, its great to see the brand continue to grow with their customer. Heavy branding and bold graphics have become a thing of the past, and they have recognised that. The focus the brand is putting on the finish and detailing is delivering great results, as well as maintaining elements that we’ve come to love about The Hundreds.

The Hundreds Spring 2015 collection will be available at UK stockists including Urban Industry and 5Pointz from the 23rd of February.

Dickies AW14 – The Great Outdoors

Posted on November 18, 2014March 10, 2016 by bythelevel

We have worked closely with our friends at 5Pointz to produce this lookbook entitled ‘The Great Outdoors’, showcasing the stores jacket and outerwear options from Dickies this Autumn/Winter.

Founded back in 1918, Dickies is one of the original workwear brands. A globally renowned name, the brands timeless silhouettes and classic fits have seen them inadvertently conquer skate and streetwear, while continuing to provide quality workwear pieces. This seasons offering features fur-lined heavy weight coats to understated lightweight coach jackets and everything in between, maintaining Dickies core values in high quality construction and functionality.

A range that is packed with easy to style, solid outerwear. Clean designs with minimal to no branding makes a Dickies jacket, whether it be Parka or a club jacket, a winter wardrobe staple. In this lookbook we headed to the woods to capture the collection against a natural setting and test the pieces out against the elements.

Enjoy the lookbook and be sure to head over to 5Pointz now to shop the full range.

Imagery: Lily Brown

Words: Kieran Sills

Autosave-File vom d-lab2/3 der AgfaPhoto GmbH

Grind London – Losing Focus Editorial

Posted on October 4, 2014November 19, 2014 by bythelevel

Grind London link up with no nonsense photographer Bafic to shoot a selection of pieces from their Autumn/Winter 2014 release in this gritty editorial.

Entitled ‘Losing Focus’, the editorial follows Jack Cannon as he makes his way through the drab streets of Shepherds Bush from dusk through to dawn. The visuals compliments the collection well, showcasing Grind London’s ability to channel themes from the UK and London in particular to inspire their designs. The release references menswear and workwear styles, while taking a playful approach to street ready pieces. Illustrated graphics are applied to tees, long sleeves and also appear on sweaters and jackets. Straight legged tailored bottoms and new headwear pieces see them expand their offerings in a collection constructed from high quality, globally sourced materials.

Stand out pieces include the workwear inspired Japanese denim stripe chore jacket and the forbidden long sleeve tee.

Enjoy the lookbook and be sure to head over to www.grindlondon.com to shop the collection now.