bythelevel, Author at BY THE LEVEL

Hélas Caps Mixtape

Posted on February 9, 2015February 9, 2015 by bythelevel

French based skate brand Hélas Caps present their latest Mixtape comprised of several instagram videos from some of the top names in world skateboarding.

The video follows the Hélas crew hitting up spots around the globe, rocking some of the latest headwear from the brand. Featuring the likes of Max Geronzi, Lucas Puig, Ishod Wair, Brian Peacock, Mark del Negro, Dan Leung, Morgan Smith, Flo Mirtain and more.

Enjoy the video below and for more information on the brand or to shop their latest collection head over to helascaps.com

Life’s A Beach Spring/Summer 2015 Lookbook

Posted on February 9, 2015February 8, 2015 by bythelevel

Revitalised Surfwear brand Life’s A Beach present their latest collection along with accompanying lookbook for Spring/Summer 2015.

Founded back in the early 80’s, Life’s A Beach was renowned for their wild prints and vibrant colour palettes, becoming a favourite for skaters and surfers who were looking or something a little more extravagant than what was currently on offer. Following a prolonged absence, the brand has come back with a bang, utilising original designs pulled straight from their archives but giving a premium update and more considered designs for the modern customer.

This season, Life’s A Beach continue to produce laid back beach ready styles from long sleeves to their signature board shorts, adorning the brands easily recognisable retro graphics and loud patterns. The equally vibrant lookbook captures the theme of the collection perfectly, putting a light hearted spin on the visuals.

The Life’s A Beach Spring/Summer 2015 collection will be available from the brands web store soon and selected stockists including size?. For more on the brand or to shop the current collection head over to lifesabeachbrand.com

Patta ‘Get Familiar’ Documentary Trailer #2

Posted on February 7, 2015February 7, 2015 by bythelevel

Amsterdam mainstay Patta have offered up another teaser from their upcoming documentary ‘Get Familiar’ in this short trailer video.

With it’s 10th year anniversary coming up, the documentary gives a reflective look back at Patta’s swift rise to becoming one of the hottest properties on the streetwear market. From their innovative apparel designs, highly anticipated collaborations and sought after store location, it seems as though everyone wants a piece of what Patta has on offer. It’s not only a brand with Patta though, its the culture and lifestyle that comes with it, and that has spread far from their store in Amsterdam, now reaching an audience globally.

The documentary put together by E-Ville Media Group gives us a look at what goes on behind the brand and how it has grown to where it is today. The full documentary is expected this summer but for now head over to www.patta.nl to shop their latest range or find out more info on the brand.

PUMA Primary OG Pack

Posted on February 7, 2015 by bythelevel

As part of the brands CREAM programme, PUMA look once again to their classic Blaze of Glory silhouette, this time to give it a nostalgic rework in the Primary OG pack.

The Blaze of Glory is a true 90’s favourite in the running department having shot to fame for its functional features, including PUMA’s cushioning Trinomic technology. Its sleek, form fitting shape quickly caught the attention of the street and became a favourite for sneaker lovers, even more so in this retro runner resurgence of late.

Having gained a lot of interest in 2014, most notably from the Marble and Tech pack last year, the Blaze of Glory is offered up in another impressive rendition, utilising a predominantly white upper and applying hits of blocked colouring on the shoes lining and toe area. The upper is decked out in a mix of nylon and perforated leather, with nubuck overlays and an enhanced tonal TPU on the exo-skeletal lace system. Arriving in deep violet and black colour options, each pair is complimented with 3M detailing and both sit on top of an off-white Trinomic midsole.

The PUMA Primary OG pack is available now at Well Gosh, Urban Industry and END.

Reebok Ventilator ‘Re-Upholstered’ size? Exclusive

Posted on February 6, 2015February 6, 2015 by bythelevel

Master collaborators size? team up once again with Reebok, this time to ‘Re-Upholster’ the classic Ventilator running silhouette.

The retro runner, originally released back in 1990, maintains its performance enhancing Hexalite technology for optimal comfort and IMEVA shock absorbing midsole that flexes upon impact in it’s latest rework. The shoe does however ditch its traditional mesh and suede construction, trading it in for a far more luxurious look and feel. Undergoing its most drastic rework to date, a rich supple leather construction is applied to the upper, with laser perforated detailing on the toe-box and side panelling. The premium look is completed with a soft off-white lining and matching midsole, contrasted with a gum sole. The shoes arrive in tonal black and tonal brown colour options.

The Reebok x size? ‘Re-upholstered’ pack is available now exclusively at size? priced at £85

Blacksmith Spring/Summer 2015

Posted on February 5, 2015February 5, 2015 by bythelevel

Blacksmith return this Spring/Summer to re-launch the brand and launch their new webstore with this concise collection and accompanying lookbook.

Having made the move from Brighton to London, the guys behind Blacksmith Skate Co. have chosen to take a slightly different approach to their new apparel line while still maintaining some similar themes from their previous identity. The latest collection consists of long and short sleeved tees adoring clean, hand screened graphic prints, as well as a tote bag and two wool 6-panel caps that feature embroidered branding.

The brand have put together a nice set of visuals that follow the team as they take to the streets of London to shred some key spots as well as highlighting some key pieces from the drop.

Head over to www.blacksmith-store.com to check out the new look site and shop the new Blacksmith collection and pieces from several other independent brands.