bythelevel, Author at BY THE LEVEL

ICNY FW14 Ja Tecson Editorial

Posted on January 21, 2015January 21, 2015 by bythelevel

ICNY link up with LA based photographer Ja Tecson to re-imagine their Fall/Winter 2014 collection with this smart lookbook that showcases the release in its intended environment – on a bike ride at night.

Created by Mike Cherman, the brand was designed to achieve style and combine it with functionality, applying 3M reflective detailing to help you stay visible during movement, be it skating, cycling or even walking, at night or in dull conditions. The lookbook captures movement well, using double exposure techniques and flash to show off the clothing’s reflective capability. The images series features key items from the brand, with a focus on the iconic Dot Socks, as well as highlighting the new cut and sew offerings that include patterned sweaters and tees.

Enjoy the lookbook above. You can shop ICNY’s current offerings online at icnysport.com and at selected retailers including Urban Industry and The Chimp Store.

Vans x Gosha Rubchinskiy

Posted on January 19, 2015January 19, 2015 by bythelevel

It was almost this time last year that Vans teamed up with emerging Russian designer Gosha Rubchinskiy on a premium rework of the brands iconic Old Skool silhouette. This Spring/Summer the two come together again, this time reworking the classic low profile skate silhouette – the Vans Slip-On.

Rubchinskiy has been gaining quite a following thanks to his inventive streetwear designs, drawing influence from skateboarding and punk, his collections offer up a contemporary twist to more traditional pieces. Having already worked his magic on the iconic old skool silhouette this month, he now turns his attention to the popular slip-on. The latest iterations use a cream coloured canvas base on the upper with an all over ‘rising sun’ graphic print on the toe box and heel. The pack offers up black and red colour options, both of which sit on top of a contrasting white midsole with blue trim detailing.

You can pick up both pairs of the Vans x Gosha Rubchinskiy Slip-Ons over at Dover Street Market now.

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Garbstore SS15 Lookbook – South Shelter

Posted on January 17, 2015January 17, 2015 by bythelevel

Garbstore continue to develop their in-house range and with it their interesting concepts and sharp visuals, as they showcase their latest offerings for Spring/Summer 2015.

Entitled South Shelter, Garbstore have taken a minimal approach to both the collection and lookbook, which is shot in an intentionally empty Victorian swimming pool. While incorporating several themes into the release, a key focus for the collection is structuring layers, creating garments that utilise simplistic design but take careful consideration in choice of fabric such as Japanese woven Jacquards, as well as taking time to ensure the best fit and quality in construction.

The name ‘South Shelter’ references the melancholy designs on the t-shirt options, contrasting the tropical and flower themed prints that offer a slightly more light hearted undertone to the release. Amongst the more essential items such as the patterned shirts, pullovers and hoodies, stand out pieces include the vintage inspired maintanence jacket and chinos that make use of traditional fabrics hand finished with splashes of bleach and oil paint, to give it a naturally aged look.

Enjoy the lookbook above and for more information or to shop the collection, head over to www.couvertureandthegarbstore.com.

Witchcraft Deck Series

Posted on January 15, 2015January 15, 2015 by bythelevel

It’s been a busy 2015 for the guys at Witchcraft already, with new additions to their team bringing in riders Jake Collins, Rikk Fields and Steve Forstner, they’ve also found time to offer up 6 brand new deck graphics, which also sees the introduction of a new custom shape.

Sticking to their macabre themes for this one, the hardware specialists link up with illustrators Paul Parker, French, Murdoch Stafford and Swampy on the designs as well as reworking the OG Goatwitch graphic on the standard shape and new custom 10inch deck.

You can pick up your Witchcraft deck at the following stores;

Native

Black Sheep

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New Balance Numeric present Quids In

Posted on January 13, 2015January 16, 2015 by bythelevel

New Balance Numeric serve up a stunning set of visuals as they present their latest video entitled ‘Quids In’

The 10 minute edit follows the Numeric team as they shred some of the top spots the UK has to offer, as well as capturing some of stunning landscapes along the way. Riders Tyler Surrey, Marquise Henry, Tom Karangelov and Jordan Trahan make their way from the Big Smoke all the way up to Scotland, stopping off at New Balance’s Flimby factory to get a closer look as to how the brands English made shapes are manufactured.

Videographer Russell Houghten has done a sterling job with the video, not only capturing the quality skateboarding on show, but also capturing the beautiful scenery that we as brits sometimes forget we have around us.

Enjoy the video below and for more information be sure to head over to newbalancenumeric.com

PUMA ‘Crackle Pack’ Trinomic Disc Blaze

Posted on January 9, 2015January 9, 2015 by bythelevel

PUMA complete the impressive ‘Crackle Pack’ with another solid addition as they introduce new iterations of the Trinomic Disc Blaze silhouette.

Continuing themes from the previous release, the Disc blaze receives the same 3 colour reworks as the R698, XT2+ and The Blaze Of Glory, arriving in grey with purple, burgundy with teal and black with fuschia pink options. A rich, soft hackshaw leather graces the upper, which features a perforated toe box and the iconic disc lace fastening system. The shoes contrasting white Trinomic midsole is finished with a subtle crackle print around the heel to complete the look.

The PUMA Trinomic Disc Blaze ‘Crackle Pack’ drops on Saturday the 10th of January at the following retailers;

Urban Industry

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Offspring

Patagonia SS15 ‘Torrentshell’ Jacket

Posted on January 9, 2015January 15, 2015 by bythelevel

Patagonia introduce a selection of seasonal colour ways in the mens Torrentshell jacket ready for Spring/Summer 2015.

The jacket is constructed out of an innovative waterproof material and comes equipped with all the functional features and high levels of detailing that we have come to expect from the outerwear giants. The Torrentshell jackets utilises a H2no performance 2.5-nylon material that provides both durability and versatility, combined with a DWR (durable water repellent) finish to help you combat the adverse weather. Additional features include a microfleece-lined neck, hook-and-loop cuff closers and a drawstring hem, as well as an ultra useful capability to be packed away into one of two zippered pockets.

The new colour ways in the Patagonia Torrentshell jacket will be available soon. Check out www.patagonia.com/eu to shop older styles.

– The 2.5-layer nylon jacket has a waterproof/breathable barrier, a DWR (durable water repellent) finish and stuffs into one of two zippered handwarmer pockets (with a carabiner clip-in loop). The hood rolls down, stows away and has a laminated visor, the center zipper has minimal welt exterior and interior storm flaps and the ventilating pit zips have storm flaps and DWR-treated zippers. With a microfleece-lined neck, hook-and-loop cuff closures and a drawcord hem.