A Look Inside Carhartt WIP’s New Soho Store


Carhartt WIP have today opened a brand new store in the heart of London's Soho district.

 Carhartt are a brand well known for their clean designs and minimalistic approach to fashion so it comes as no surprise that the store’s interior reflects exactly that. The shop features original exposed brick, minimalistic metal work and natural plywood fixtures, as well as a polished concrete floor, all which is a reference to Carhartts work-wear origins, and as if things couldn’t get cleaner the shop also features a polished concrete floor and a large marble cash desk.

 The Shop is located at 74 Brewer Street in Soho (W1F 9JG) so make sure you check it out next time you’re in the neighborhood. For more, head over to carhartt-wip.com

Featured Image Heresy

Jasper & Dominic of Heresy – Interview

Jasper & Dominic Heresy Square

I first came across HERESY back in the Autumn of 2014 as they dropped their “Forming” lookbook.  Their anti-theist graphic pieces mixed with clean, well-executed cut & sew caught my attention straight away. Through their minimal, well styled visuals, which were put together with artistic composition, it was clear that HERESY was a brand with a strong sense of direction.

Born out of Peckham, London, HERESY was started by two young UK based illustrators who chose fashion as the platform to communicate their work and act as a vehicle to work in various other mediums that interested them. The whole foundation of the brand was born out of a DIY culture, from the origins of setting up something for themselves to promote their work to the hand screen-printing process used in creating their various collections. It’s commendable for anyone to take that kind of approach and take a risk to carve something out for themselves in their field, but most importantly with HERESY, their efforts are matched with accessible, unique and quality goods.

 As they drop their latest collection for Summer 2016, I was lucky enough to chat to Jasper Dunk & Dominic Owen of HERESY to find out more on their humble beginnings, their DIY process and the inspiration behind their latest release…

For those who aren’t too familiar with HERESY, could you give us a brief overview of the brand?

We usually refer to HERESY as a kind of project, the main focus is clothing, but we use it as a platform/excuse to get involved in making lots of other things, music events, art shows, video. It’s also a really nice tool for reaching out to collaborate with people.

How did you get started on the project?

We’ve known each other for about 15 years, we made a lot of work together at university and afterwards ended up living in different cities, we started HERESY as a way to continue collaborating. Eventually we were both living in South London, we became more interested in clothing as a medium and decided to have a go at working seasonally, becoming a bit more ambitious how we wanted to shape it as a brand.

Did you have any experience in fashion design prior to starting HERESY?

No, almost none at all. I used to go out with a tailor and would go with her to buy fabric on Goldhawk road. We both lived with fashion students and saw how demanding the whole process can be, but somehow managed to forget that when we decided to wade into it with no experience. It’s fun but the learning curve has been steep.

Heresy SS16

Having both studied illustration, why did you choose to pursue fashion?

It happened quite organically, almost by accident really. We both did a lot of screen printing when we were studying, making prints on paper as a relatively unknown artist can be pretty fruitless. Printing onto clothing transforms an image from something that existed in quite a niche, closed community to this totally accessible thing. Clothes turned into this exciting new medium for us to use. Its really interesting to see people that you don’t know walking around in something you’ve made.

What would you say have been the main barriers in setting up a brand in London?

To be honest I think the main barrier is time. London is so great for so many reasons and if you put the effort in you can get so much out of the place. But its crazy expensive to live here, so money is unfortunately always at the back of your mind, you end up spending lots of time trying to pay the bills when ideally you’d be making work. There’s a bit more pressure here to make things work in a business sense rather basing choices solely on creative preference. But despite all its pitfalls London has got to be one of the best cities in the world.

It’s clear that a lot of thought and care goes in to your output. Why is the hand made, DIY route important to Heresy?

I think in terms of making things we like being in control of as much as we’re capable of. DIY always seems more fun, the more involved you are with a process the more you learn, and it’s nice to follow paths that are alien and put you out of your comfort zone. You get better ideas when you’re challenging yourself.

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As a small brand who has managed to make an impact in the market, what are your views on the current climate for small start up’s such as yourself? What do you feel it takes to really stand out?

We’ve been told pretty much by everyone we’ve met in fashion that its a brutal industry. The market is already full, there’s no need for new guys like us, so you’re effectively trying to steal other peoples market share, which sucks, but can also feel really motivational. It keeps you on your toes and I think that’s one of the reasons its such an engaging industry to work in. In terms of standing out, we don’t have a definitive answer for that. I think the best thing you can do is just be honest and make stuff you’re genuinely interested in. Hopefully your enthusiasm shows through and people are into it.

You’re extremely proactive as a brand; styling music videos, putting together mix tapes, events etc. Do you feel these projects are important in building the brands identity?

Its really important to us that we work with other people, and having some consistency with our aesthetic gives people a reason to reach out. It’s cool when we get emails saying ‘oh we are working on this thing and thought of HERESY’, its like confirmation that we’re communicating clearly. We want to work with lots of different mediums, so it’s great that being diverse is working itself into our identity.

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Where do you look for inspiration?

When we started we were looking a lot at religious and occult iconography. That’s developed into a pretty serious interest in folklore, which is a vast pool to take inspiration from. It’s a really living breathing subject and we feel pretty settled there for now. We’re going to Jack in the Green in Hastings again this year, and we’ve been excited about it for months. Spending the day in humanities1 at the British Library is the best spot for working stuff out though.

How did your collaboration with Beams T come about and what was the concept behind it?

To be honest we never did find out how Beams came across us. They contacted us totally out of the blue, we met up in London and asked how they found us but they couldn’t remember! They are good dudes, they’ve been really supportive and we’re working with them on some stuff that comes out later in the year. When they asked us to do something for Beams-T we made them a pretty crazy pitch about plague-leisure. They’re good about just letting us get on with it.

Any other collaborations in the pipeline?

There are a bunch of things bubbling away, we’re working on a radio/podcast project, there’s a group art show curated by a friend of ours that we’re really excited about, and we’re working on something with the dudes at Hokus Pokus which should be fun.

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Talk us through the latest collection…

There’s only a few pictures of it floating around at the moment but we’ll put out our A/W16 collection in a few months. It’s a lot more ambitious than anything we’ve made before, we’ve made a lot more cut and sew pieces, and there’s even some colour in there which is a bit of a departure from what we usually do. The concept is based around folklore again, but this time we’ve focused on the American South, working with graphics and silhouettes that reference vodou, evangelical Christianity, blues, outsider art, and train hopping. We’ve always had an interest in that part of the world, especially the music side, so immersing ourselves in the research for that one was really great.

What’s next for HERESY?

Lots of work! Developing the next collection, some photo projects, working with some basket weavers on something that we’re crazy excited about. Also putting on some more music events in South London later in the year, and trying to plan some more time off so we don’t go crazy. 


Words: Kieran Sills

Imagery courtesy of Heresy


Watch: Rights Refused | Fergus Purcell

KR3W continue their Rights Refused video series with a profile on UK based artist & designer Fergus Purcell following his recent collaboration for Spring 2016.

Having started his career at Slam City Skates while studying at St. Martins, Purcell has grown to become one of the most notable commercial artists in the UK, known for iconic works with the likes of Palace, Aries, Paul Smith, Silas and Daft Punk to name a few. Citing influences in punk, metal, pop iconography and skateboarding his work has become synonymous with modern popular culture, and earlier this year saw him he apply his unique creative direction to a collaborative collection with KR3W. Purcell and KR3W have come together once again to produce this short video as part of the brands Rights Refused series, in which he discusses inspirations and what drives and motivates him to keep creating.

The KR3W Rights Refused x FERGADELIC capsule collection is now available at select retailers.






London based brand S.O.O.N link up with popular British illustrator Rebel Yuth to present a duo of designs that pay homage to two of Hip-Hop’s most inspirational figures – Rick Rubin and Russell Simmons.

John Speed a.k.a Rebel Yuth applies his signature style to the design which include the tag lines ‘Kick It Like Rick’ and ‘Hustle Like Russell’. Each design has been hand printed at the brands London studio onto pre-shrunk, ring-spun cotton tees. The brands founder Johnny Grant had this to say on the collection;

The rich history of the def jam story and its humble beginnings is always something that has connected with and inspired me. So, when I met John (Rebel Yuth) and I mentioned doing a series of tee illustrations of people that really optimise the S.O.O.N ethos, amongst other ideas, I talked about Russell Simmons. The next day i saw a quick illustration he had done of Rick Rubin pop up on his Instagram i called him straight away and told him that was it…”

The release is super limited to only 31 pieces of each design to coincide with Def Jam’s 31st Anniversary, and will include an exclusive ‘Rick and Russell’ sticker pack. You can pick yours up at www.somethingoutofnothing.co.uk


HUF Fall 2014 – Drop 2


HUF serve up something slightly different for their latest lookbook, showcasing apparel and footwear options from the second delivery of their Fall 2014 collection.

Working with parisian born artist Gorey, they rework a set of images originally taken by photographer Brian Kelly into watercolour. Shot in and around New York’s Chinatown, the lookbook highlights key footwear styles such as the newly introduced Classic Lo and the stylish Dylan silhouette. HUF once again deliver a solid range of skate inspired staples including hooded jackets, logo based tees, pullover hoodies and headwear. Stand out pieces include the summit jacket in tan and the red and white pit crew short sleeve woven shirt.

HUF’s second delivery from their Fall 2014 collection will be available at UK retailers soon. Check out the awesome lookbook and keep an eye out for the forthcoming behind the scenes video shot by Brandon Kuzma.


Jack Toledo of KR3W – Interview



A few weeks back we had the pleasure of previewing the latest offering from California’s KR3W as well as a chance to meet one of the guys behind it, KR3W’s design director – Jack Toledo. We have been huge fans of the brand since our teens and it has been great to watch KR3W continue to develop whilst remaining true to its roots in skateboarding and street culture.

With everything from cut and sew outerwear to more logo based tees and sweaters, as well as a few high profile collabs and a premium capsule, the Autumn/Winter collection from KR3W is one of their most mature and well rounded releases to date. We were lucky enough to catch up with Jack Toledo to ask him about his role at KR3W and find out more on the collection itself. Here is what he had to say…

Hey Jack, hope you’re well? Could you introduce yourself and your role at KR3W?

I’m doing great thank you, enjoying the California summer weather. My name is Jack Toledo and I am the Apparel Design Direction for KR3W.  As the Apparel Design Director my job is to set the general direction on a seasonal basis as far as theme, colour and pattern. We are a pretty small team of dudes here so everyone has input in all that goes down whether it’s Marketing, Sales or Product. We kind of run the brand in a democratic manner which is great.

The latest release is one of the most mature collections we’ve seen from KR3W. What has been the most important factor behind the brands development?

I’m glad you noticed that as there was a conscious effort to age the brand up with the Fall 2014 collection going forward. We know we are recognized as an authentic core skate brand but wanted to broaden our reach outside of that market segment and create product that felt a bit more mature, lifestyle driven and premium. This day in age we are finding that if you don’t take the proper steps to find ways of subtly reinventing yourself that you get left behind. That old business model of regurgitating last years best sellers are gone, you either make cool shit that is unique and fresh or you get left behind. Apologies on the bluntness haha.

 Talk us through your usual design process? Was it different for this collection?

I think the single most important part of starting a new collection is travel. You have to remove yourself from your comfort zone and immerse yourself into the culture in which you are creatively trying to capture. For instance if you were about to design Q1 (Spring) you wouldn’t want to travel to Russia in the winter. Our calendar usually allows us to travel outside of the country a couple times a year in order to gain inspiration in terms of shopping the local area, people watching and enjoying a couple cold ones around town. From there we will come back to the states and I will begin putting together a plan in terms of seasonal theme, colour direction and a line architecture (style plan). For our Fall 2014 inspiration trip we traveled to London as a team and came back ready to go. I love London and the UK in general. The taste level is elevated, there are great bars and places to eat, along with the obvious heritage and natural beauty of the cities layout. It’s truly inspiring!


How did you align KR3W’s heritage in skateboarding into the design?

Being an authentic skate brand I feel it’s important to make sure that first and foremost the skate team is hyped on the product you are creating. We have an awesome skate team manager Brownie who makes sure we are coming correct. Every season he will bring in the guys and get input as to what they are feeling from the new collection, places we may have missed the mark and areas we can expand on in the future. We try and take the teams input, personal style and vibe into consideration each and every season to ensure we are remaining true to our roots. Along with that we are aware that some of the more progressive styles in the line may not be their shit and that’s alright. They know where it’s coming from and although they may not personally wear it, they can still appreciate it, which is important.

 Could you tell us a bit more about the Number 11 collection?

The No.11 collection is a premium capsule that exists within our regular collection. It kind of started with the re-focusing of the brand with the Fall 2014 collection. The goal was to create a less is more approach in terms of product and our general approach. I wanted to focus the trims, color palette and general aesthetic around minimalism. I wanted to put more into the fabrication, wash/treatments and details of the garments. With that said, naturally some of these pieces started to get out of our mid tier pricing structure and needed a place to live that could platform them. We all sat down and started brainstorming names to create a capsule within the collection that would host these elevated pieces. The end result is the KR3W No.11 Collection. The reception to these pieces has been great considering the price points and it’s something we will be going forward with in the future.

 Is there a stand out piece in the collection, if so why?

I along with the other creative team here sincerely wear a ton of the product we make which speaks volumes to what we are doing. You can’t claim to stand behind what you are making and then not actually wear it. With that said, living in California only allows for a few solid months of jacket weather but one of my favourite pieces from the Fall 2014 collection is the Nicholson Jacket. It’s the perfect cross between a heritage inspired silhouette and dark attitude. I’m a sample size so I’ve been wearing mine for a while now but since the season has now dropped in stores you can all grab one as well, don’t sleep on it!


There are some great collaborations within the collection. How did they come about?

We have an awesome Graphic Art Director in house by the name of Mike Z. He actually stepped to Niagara for the Fall 14 season as he felt it was a perfect fit in terms of an artist with a cohesive aesthetic to what we were doing with the rest of the collection. The end product is something we were all stoked on and stand behind. The Dressen collab for Holiday 14 kind of came natural. Our brand Director Brad Alband thought it was a no brainer because of Eric’s ties to the skate game and tattoo culture. Be on the look out for more to come on this one as we will be doing some cool shit in the states and hopefully out there as well to promote the Dressen collaboration.

 What are your future plans for KR3W?

The goal is to maintain a similar aesthetic and grow our business through consistency and progression. We will be getting darker, more angst driven with our approach and aggressive with our intent to become a staple not only in skate doors but also lifestyle and boutique shops. KR3W has always been looked at as a brand with the unique ability to cross over seamlessly through fashion and core skate. We provide an edge to our collection that most of our competition would have a hard time with. You can count on us taking more risks and staying in our lane so please stay tuned… Thanks!

We would like to thanks Jack for his time, Amanda Fordyce for the awesome photos and Canoe Inc for making it happen. Also keep an eye out for our upcoming lookbook with the guys from KR3W featuring product from the new release.

KR3W’s latest collection is available now at kr3wdenim.com and the following retailers;





Words: Kieran Sills

Imagery courtesy of KR3W