Stan Ray Lookbook 1

Stan Ray Winter 2015 Lookbook


For the first time in the brands 43 year history, American workwear and military apparel specialists - Stan Ray is now available in Europe.

Both Military and workwear continue to be a prominent and integral trends within the European streetwear scene, and with the addition of Stan Ray, we have gained one of the best to do it. To commemorate their arrival, Stan Ray have commissioned a lookbook, shot by Alec Mcleish and styled by Lena Dystant with creative direction from Peach Fuzz, to showcase their latest wares and key styles that have seen the brand grow hugely popular in the American and Japanese markets.

Stan Ray is a brand that prides itself on service and quality, with each and every piece constructed at the brands local factory in their native Crockett, Texas. They are probably best known for their popular 'Fatigue' pant and jacket styles, which draw inspiration the iconic OG-107 US military uniform that was introduce back in 1952, but slightly updated for the modern customer. The 'Fatigue' line follows the brands devotion to quality, made from robust materials and built to last. Although their key focus is around quality and functionality, the no frills designs in the Fatigue line are timeless essentials for any style conscious wardrobe.

You can pick up Stan Ray at select retailers in the UK now including Flatspot. and Urban Industry 



Magenta Skateboards SS16 “AIME” Lookbook


 Magenta have come through with a slightly unexpected, yet more than welcome, cut & sew line dubbed "AIME" ready for Spring/Summer 2016.

Although its been a theme for more and more skate brands to try their hand at cut & sew of late, there's not many who have produced something as far removed from their main line and as well executed in the way that Magenta have in this collection. It's apparent that every aspect of design, from the cut, the colour palette and even down to the visuals have been considered, giving the line a strong identity of its own, one that represents quality clothing for those who prefer something slightly more formal than the staple graphic tee. There's definitely a French sensibility towards their design as well. The collection features light weight linen button-up shirts and linen pants in various earthy colour treatments, a very European take on smart/causal wear. Washed out burgundy, navy, black and off-white make up the colour palette for the rest of the release in which we see lightweight chore jackets, fitted long-sleeve t-shirts and polo shirts, rounded off with a selection of accessories which includes a practical messenger bag.

The Magenta Skateboards "AIME" collection is set to hit retailers in February of next year so be sure to keep an eye on their social for updates. For now enjoy the lookbook above and head over to their site to shop their current range.



Hélas Caps “Since Tomorrow” F/W 3015/3016 Collection


 Hélas Caps return this season with their “Since Tomorrow” Fall/Winter 3015/3016 collection, expanding the brands outerwear line for the colder months.

Headed up by one of modern skateboardings biggest names, Lucas Puig’s Hélas is one of the more refreshing brands on the market, drawing from numerous influences to deliver an overtly French take on casual skate/streetwear. Their latest release sees Hélas stick to their guns, as they have done season to season, naturally developing their line from once being heavily headwear focused to introducing various new apparel styles. Combining themes from 90’s sports wear with inspiration from high end design, the release features staple graphic tees, hoodies, sweaters, and more technical outerwear in the colour blocked pullover hooded jackets with matching tracksuit bottoms. The collection is rounded off by a considered range of headwear, utilising various materials and applying familiar embroidered logo detailing.

The Hélas Caps “Since Tomorrow” F/W 3015/3016 Collection is available now at select retailers across the UK including Flatspot, Urban Industry and Slam City Skates

For more information on Hélas Caps, be sure to check our interview with brand founder Lucas Puig from earlier this year HERE. 


indcsn AW15 by Homegrown Diamonds


Leeds based indcsn team up with Norwegian based photographer Homegrown Diamonds on the visuals for their latest release this Autumn/Winter. In perhaps one of the strongest collections from the UK mainstay to date, the graphic led t-shirt designs draw influence from numerous themes, all the while sticking to the rebellious nature of the brand. Incorporating retro inspired type and a subtle colour palette throughout, highlights from the release includes the ‘Bite the hand’ t-shirt and the bold ‘Rest In Paradise’ tee and ‘Icon’ long sleeve tee, which sees the brand link up with London based artist Mr.Phomer on the design.

The indcsn Autumn/Winter 2015 collection is available now at the brands web store and at selected retailers including Urban Industry, KRUSOE and The Chimp Store


Butter Goods Spring 2015

Butter Goods Spring 2015 Lookbook


Perth’s Butter Goods deliver another solid range of skate ready staples for their Spring 2015 offering, captured in this accompanying lookbook by Garth Mariano, James Whineray and Jay Dymock, which sees the crew hanging out on the streets of their home town.

The brand has been one of the stand out imports from Australia for us over the past few years, with their instantly recognisable, lo-fi aesthetic and regressive visuals, they have managed to differentiate themselves from the pack. This seasons release sticks largely to the brands signature look with gritty designs across bold staple pieces, the collection is made up of graphic based tees, long sleeves and light functional outerwear, as well as colour blocked rugby shirts which have been a key feature in previous releases, and a healthy selection of caps and beanies.

The Butter Goods Spring 2015 collection is available now at Fifty Fifty Store, Scene Preston and in store at Brighton’s Select Store

Dark Circle SOONCOME

Dark Circle SS15 “SOONCOME” Capsule


 Dark Circle come through with some well executed imagery to showcase another solid apparel line in their ‘SOONCOME’ Spring/Summer 2015 capsule collection.

The Birmingham based brand team up with photographers George Davis and Morgan Tedd to capture their latest offering against a scenic countryside backdrop. The release itself draws inspiration from the brands founders British/Carribean heritage, and pays homage to the various British subcultures of past decades and the influence they have had on UK street culture.

The ‘SOONCOME’ collection sees the introduction of new colour ways and fits across tees, long sleeves, crewneck sweaters and shorts. Considered cut and sew in the short sleeve embroidered ‘Dark Co.’ shirt is the highlight of the release, which is available in oxford blue and white, while a selection of flat peak and bent brim caps round off the collection. It’s another mature release from the young UK brand, and it’s refreshing to see them continue to push their English heritage through their designs.

Enjoy the lookbook and accompanying video below by George Davis. You can shop the Dark Circle “SOONCOME” Capsule Collection over at



FPAR® Fall/Winter 2015


Tetsu Nishiyama’s FPAR have released this set of polaroid inspired visuals to showcase their latest offering for Fall/Winter 2015.

Born in 1993, FPAR (Forty Percents Against Rights) has seen a resurgence over the last few years, in particular in European markets, following the opening of their online store and their increased availability in the UK. As the brainchild of WTAPS founder Nishiyama, the popularity of the brand is unsurprising, famed for their tongue-in-cheek political messaging emblazoned across simplistic streetwear silhouettes, they draw inspiration from silk screen printing techniques and a ‘Do It Yourself’ attitude.

This seasons release sticks close to their recognisable aesthetic, developing their range with new slogan-printed tees, long sleeves and hoodies, alongside more considered styles in the embroidered oxford shirt and clean coach jackets. A small selection of headwear and heavily branded carry goods, such as tote bags and wallets, round off the release.

The FPAR® Fall/Winter 2015 collection is available now at A Number Of Names both online and in store.