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Life’s A Beach Spring/Summer 2015 Lookbook

 

Revitalised Surfwear brand Life’s A Beach present their latest collection along with accompanying lookbook for Spring/Summer 2015.

Founded back in the early 80’s, Life’s A Beach was renowned for their wild prints and vibrant colour palettes, becoming a favourite for skaters and surfers who were looking or something a little more extravagant than what was currently on offer. Following a prolonged absence, the brand has come back with a bang, utilising original designs pulled straight from their archives but giving a premium update and more considered designs for the modern customer.

This season, Life’s A Beach continue to produce laid back beach ready styles from long sleeves to their signature board shorts, adorning the brands easily recognisable retro graphics and loud patterns. The equally vibrant lookbook captures the theme of the collection perfectly, putting a light hearted spin on the visuals.

The Life’s A Beach Spring/Summer 2015 collection will be available from the brands web store soon and selected stockists including size?. For more on the brand or to shop the current collection head over to lifesabeachbrand.com

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PUMA Primary OG Pack

 

As part of the brands CREAM programme, PUMA look once again to their classic Blaze of Glory silhouette, this time to give it a nostalgic rework in the Primary OG pack.

The Blaze of Glory is a true 90’s favourite in the running department having shot to fame for its functional features, including PUMA’s cushioning Trinomic technology. Its sleek, form fitting shape quickly caught the attention of the street and became a favourite for sneaker lovers, even more so in this retro runner resurgence of late.

Having gained a lot of interest in 2014, most notably from the Marble and Tech pack last year, the Blaze of Glory is offered up in another impressive rendition, utilising a predominantly white upper and applying hits of blocked colouring on the shoes lining and toe area. The upper is decked out in a mix of nylon and perforated leather, with nubuck overlays and an enhanced tonal TPU on the exo-skeletal lace system. Arriving in deep violet and black colour options, each pair is complimented with 3M detailing and both sit on top of an off-white Trinomic midsole.

The PUMA Primary OG pack is available now at Well GoshUrban Industry and END.

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Blacksmith Spring/Summer 2015

 

Blacksmith return this Spring/Summer to re-launch the brand and launch their new webstore with this concise collection and accompanying lookbook.

Having made the move from Brighton to London, the guys behind Blacksmith Skate Co. have chosen to take a slightly different approach to their new apparel line while still maintaining some similar themes from their previous identity. The latest collection consists of long and short sleeved tees adoring clean, hand screened graphic prints, as well as a tote bag and two wool 6-panel caps that feature embroidered branding.

The brand have put together a nice set of visuals that follow the team as they take to the streets of London to shred some key spots as well as highlighting some key pieces from the drop.

Head over to www.blacksmith-store.com to check out the new look site and shop the new Blacksmith collection and pieces from several other independent brands.

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Levi’s Line 8 Pop-Up Store – London

 

Levi’s® have opened up a temporary pop-up store in the heart of East Shoreditch focused solely on the brands key styles for both men and women from the Line 8 collection for Spring/Summer 2015.

The Line 8 collection takes a minimal approach to the brands iconic designs, featuring rivet-less construction and tonal stitching, Levi’s apply modern cuts to heritage styles. Inspired by the rebelliousness of youth, the Line 8 styles are built around functionality but simplicity is key in it’s aesthetic utilising all black detailing to give a clean, yet premium finish.

The Levi’s Line 8 pop-up store will be the first of its kind in the UK, with product range spanning across Men’s and Woman’s pieces, including accessories and bags. It will be open 7 days a week for a 5 month period which started om the 23rd of January. You can find the store located at 3 Charlotte Road, London EC2A 3DH. For more information head over to levi.co.uk

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Heresy ‘Depression’ Capsule Collection

 

London based label Heresy offer up a concise capsule collection entitled ‘Depression’ for spring 2015.

The moon and the stars make up the composition of the visage, placed in a way to make up the sad face design which is applied as a large back print on both pieces. The brand is known for keeping things minimal in both their designs and their visuals, and this simplistic approach carries into their capsule collections. The latest lookbook showcases the items which are offered up in a regular fit, both hand screened printed using water based inks, and constructed from a heavy-weight ring-spun cotton for the tee and loopback cotton for the sweater.

The Heresy ‘Depression’ collection is available now in limited numbers over at heresylabel.co.uk

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Lightning Bolt Spring/Summer 2015

 

 Lightning Bolt was born in the Summer of 1971, inspired by Surfing and the lifestyle that surrounds it. Having been reintroduced into the market 4 years ago, the brand presents its most mature collection to date for Spring/Summer 2015, all the while staying true to its core values.

The Hawaii based brand have applied several technical and material upgrades to their latest collection, but still retain their iconic surf aesthetic. The release consists of laid back beach ready styles including their shirting, tees, sweaters and hoodies, offered up in a carefully selected colour colour palette of indigo blues, washed greens and yellows and shades of red that were with the brand from the start and will continue to be a part of the core palette moving forward. A highlight is their revised board-shorts, which are constructed from considered fabric, and include additional functional features such as water shed pockets and adjustable technical closures. Soft cotton knitwear and lightweight jacket options complete a collection which sees the brand continue to develop and progress in its design.

The Lightning Bolt Spring/Summer 2015 collection will be available from the following stockists from the end of January;

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Nixon – Alive in California

 

 Nixon is a brand fuelled by adventure. Deeply rooted in surf and skate, they produce custom built accessories, most notably watches, that not only offer high levels of quality but also reflect the life they live.

Bringing their positive energy into 2015, Nixon have put together this awesome short video, comprised of stunning black and white visuals that highlights the beauty of California, with a focus on the cities passion for board sports. It’s a great visual representation of the brand and those that wear it, as well as the city itself. If you look closely enough you can also peep some of their key styles from the season.

Enjoy the video below and for more information on Nixon or to shop their current range, head over to www.nixon.com