To celebrate the opening of their first overseas flagship store, New Zealand based I Love Ugly join forces with up and coming LA blogger Ne.Street to showcase their latest range in this beautifully shot editorial.
With the store to open in LA’s La Brea Avenue this August, ILU are set to extend upon their continued success in the southern hemisphere. Their June/July release draws inspiration from classic sportswear themes and combines this with classic formal wear styles to produce a diverse, ready to wear collection with a clean aesthetic. The look is brought to life in this stunning editorial which takes a focus on surrounding architecture and shapes, capturing beauty in the city which is so often ignored.
For more information on I Love Ugly or to shop the collections visit www.iloveugly.co.uk