lookbook Archives | Page 9 of 14

Grind London SS15 ‘In Season’ Lookbook

Posted on May 10, 2015May 10, 2015 by bythelevel

Grind London offer up another visual treat for Spring/Summer 2015 as they bring the summer vibes for their latest lookbook entitled ‘In Season’.

Its been great to see the London based brand continue to make such an impact on the national and global scene in recent years. Seamlessly combining the quality of menswear design with more casual streetwear styles, they have continued to develop their range season after season. There aren’t many other UK brands that have offered the level of conviction in design or general aesthetic that Grind London have, with staple items through to more considered cut and sew pieces, their releases draw from a range of themes that embody the culturally diverse melting pot that is our capital city.

Their latest release for Spring/Summer takes inspiration from the notion of being “in”, looking past the fads and trends that were, for their moment, the “in” thing and rather to those that have achieved longevity instead of fading out. From this, Grind London have put together a collection that doesn’t adhere to the current trends of the market, but offers up something more timeless. “In Season” features several graphic focused tees, long sleeves and hoodies, alongside a strong cut and sew range consisting of patterned shirting, light-jacketing options, tailored trousers and shorts, most of which has been constructed using premium Japanese cotton. The collection is rounded off with several weather appropriate caps, featuring embroidered logo’s and corduroy.

Enjoy the awesome lookbook above and see the accompanying video below, both shot around an idyllic summer pool side scene. You can shop the Grind London “In Season” collection in its entirety over at www.grindlondon.com

indcsn “015001” Collection

Posted on May 3, 2015May 3, 2015 by bythelevel

UK brand indcsn offer up some clean visuals to showcase their latest release for Spring 2015 entitled “015001”.

They keep things fairly minimal throughout, from the monochromatic colour palette through to the black and white studio shoot for the lookbook, which was shot by Joseph Dawson and feature model Maxim St Clair. The release is made up of several essential pieces including tees, long sleeves and hoodies, as well as a selection of embroidered headwear and the stand out Mistake Lxve Coach Jacket. The collection was made entirely in the USA and sticks largely to the brands renowned aesthetic, utilising several familiar logo designs, distressed graphics and tampered photo prints, with heavy use of bold arm detailing.

You can shop the full indcsn “015001” Collection over at www.indcsn.com.

PASS~PORT Spring 2015 Editorial

Posted on April 1, 2015March 10, 2016 by bythelevel

Here in Europe we are starting to see a lot more from independent, skater-owned companies coming out of Australia that are making waves on a global scene. With a unique approach towards design, avoiding the generic graphic prints that we see from every other label, Pass~Port are a breath of fresh air in the market both in the way the company is run and the product they are pushing out. They have strong sense of direction and an idea of where they want Pass~Port to go, doing it for the love of skateboarding rather than for the profits, the brand are at the forefront of the Australian skateboarding movement.

Headed up by Brisbane born Trent Evans, Pass~Port was born out of frustration with the current market offerings. Inspired by Australia’s rich history, experiences while travelling and a tight knit group of friends, Trent has also put together a strong team of riders that have continued to push the brand forward in all aspects. For Spring 2015, the brand continue to push out strong graphic pieces that reference numerous themes, a varied range of headwear and a strong selection of cut and sew including light outerwear options and casual shirting.

Enjoy our lookbook above, highlighting our favourite pieces from the collection. You can expect Pass~Port’s latest release to be hitting UK stockists including Parlour, Slam City and KRUSOE shortly. Be sure to visit passportal.com.au for more information on the brand or to shop their current range.

Imagery: Lily Brown

Words & Art Direction: Kieran Sills

Model: Joe Coward

Dickies SS15 at Urban Industry

Posted on March 10, 2015March 10, 2016 by bythelevel

Working closely with Urban Industry and Dickies Europe, we have put together a selection of seasonal looks from the Dickies Spring/Summer 2015 range.

With a heritage that spans almost 100 years, Dickies were, and still are, the go to brand for high quality workwear, offering functionality, durability and comfort in their construction. Recent times have seen the brand make moves into the streetwear and skate market thanks to the increased popularity of workwear styles, as well as their durable work pants being adopted by skaters for their reasonable pricing and ability to withstand the rigours of skating.

Their latest range offers a mixture of casual and smarter options, while the work pant remains the staple piece, reworked into numerous fits to cater to different sizes and looks. From basic t-shirts and sweaters to more stand out items such as the Honolulu shirt and Cedar Key Rugby Shirt, the offering is diverse and full of essentials that have withstood the test of time.

For the visuals we aimed to highlight the variety within range, showcasing a variety of looks and working around the brands popular work pant, dressing the styles up and down. We chose to capture the collection in an urban environment, reflecting how the clothing would be worn in an everyday scenario.

You can shop Urban Industry’s full Dickies range over at www.urbanindustry.co.uk

Imagery: Lily Brown

Words & Art Direction: Kieran Sills

Models: Dexter Daniels & Nathan Sutherland

Skateboard Cafe Holiday’14 Lookbook

Posted on December 20, 2014December 20, 2014 by bythelevel

Bristol’s Skateboard Cafe return just in time for the Holiday season with a fresh batch of skate ready goods.

Founded back in 2008 by Rich Smith and Andrew Makepeace, the brand have since gained a serious following from their cafe inspired designs across a range of apparel and decks. This seasons offerings follow similar themes with bold, playful graphics applied to tees, long sleeves, hoodies and coach jackets. The collection is topped off with two colour ways in the Skateboard Cafe logo umbrella and a selection of decks. Our highlight from the release is the ‘$5 shake’ tee inspired by Quentin Tarantino’s Pulp Fiction, featuring a still from the famous diner scene and John Travolta’s “God Damn that’s a pretty fucking good milkshake’ line in subtle lettering on the back

One thing we love about Skateboard Cafe is that they don’t take themselves too seriously and this is translated through their designs and light hearted visuals. Accompanying the lookbook and once again using scenes from Pulp Fiction, they have put together a short teaser advert featuring team riders – Korahn Gayle, Shaun Currie, Mike Arnold, Josh Arnott and Harry Ogilvie, as well as Danny Wainwright who will have special guest appearance. The video also offers a sneak peak of an edit from the team arriving in January of next year, so keep your eyes peeled for that one!

The Skateboard Cafe Holiday 2014 collection is available now at the brands online store HERE and also at Fifty Fifty

ONLY NY AW14 Editorial

Posted on November 25, 2014March 10, 2016 by bythelevel

It’s been a while since we last linked up with our friends at Street Casuals and we couldn’t be happier to join forces again to showcase product from the awesome ONLY NY Fall/Winter 2014 drop.

We really enjoyed ONLY NY’s approach to their official lookbook, showcasing the brand in real scenarios, with a selection of natural photographs showing how the clothing would be seen at street level. With this lookbook our aim was to continue this ‘real’ look, translating it into our own environment around the streets of Brighton.

The collection itself continues the brands nostalgic approach, drawing themes from 90′s New York and applying this to vintage sportswear inspired pieces. Comprising of button-down shirts, crew-neck sweaters, rugby tops, outerwear pieces, headwear and a great selection bold graphic tees, the collection is diverse as is its colour palette.

The latest release is everything we have come to expect from the New York brand and more, and its great to see ONLY continue to develop their range. In an industry thats saturated with regurgitated graphics, ONLY always step up and bring something new. Their unique New York inspired designs and how they apply them to their premium streetwear pieces is what really sets them apart and why they continue to be one of our favourite brands here at By The Level.

Enjoy the look book and be sure to head over to www.streetcasuals.com now to shop the range.

Imagery: Lily Brown

Words & Direction: Kieran Sills

Dickies AW14 – The Great Outdoors

Posted on November 18, 2014March 10, 2016 by bythelevel

We have worked closely with our friends at 5Pointz to produce this lookbook entitled ‘The Great Outdoors’, showcasing the stores jacket and outerwear options from Dickies this Autumn/Winter.

Founded back in 1918, Dickies is one of the original workwear brands. A globally renowned name, the brands timeless silhouettes and classic fits have seen them inadvertently conquer skate and streetwear, while continuing to provide quality workwear pieces. This seasons offering features fur-lined heavy weight coats to understated lightweight coach jackets and everything in between, maintaining Dickies core values in high quality construction and functionality.

A range that is packed with easy to style, solid outerwear. Clean designs with minimal to no branding makes a Dickies jacket, whether it be Parka or a club jacket, a winter wardrobe staple. In this lookbook we headed to the woods to capture the collection against a natural setting and test the pieces out against the elements.

Enjoy the lookbook and be sure to head over to 5Pointz now to shop the full range.

Imagery: Lily Brown

Words: Kieran Sills