New York Archives | BY THE LEVEL

adidas Originals launch ‘No Time to Think’

Posted on June 5, 2017June 5, 2017 by bythelevel

Paying homage to one of the brands most iconic styles - adidas Originals have dropped a brand new campaign dubbed 'No Time to Think' to highlight the classic Campus silhouette.

Inspired by early 90's downtown New York, adi have called upon Na-Kel Smith, Blondey McCoy, Tavia Bonetti and Tiffany Lighty to don the sneakers in a new editorial shot in and around the city by photographer Kenneth Capello. Initially introduced back in 80's as a basketball shoe, the Campus became ever more prominent in the early 90's amongst the various creative's in emerging scenes around the Big Apple who adopted the style and cemented its place in the sneaker hall of fame. The Campus remains a go-to for creative minds and represents an authentic attitude that has become synonymous with adidas' Originals line.

The new Campus styles from adidas Originals will launch on Thursday the 15th of June at adidas locations worldwide and online.

Watch: The Dany Video

Posted on January 8, 2017 by bythelevel

Widely considered one of the best videos of 2016 – Emilio Cuilan’s ‘Dany’ video is now available to watch online in full! Centred around the New York scene, the video features riders Shawn Powers, Adam Zhu, Jason Byoun, Genesis Evans, and Yaje Popson, as well as cameos from Alex Olson, Chris Milic, Ishod Wair, Zerred Bassett and more.

Check the full clip above and head over to thedanystore.com to cop the hard copy.

Quartersnacks for Nike SB AW16

Posted on October 13, 2016 by bythelevel

Nike SB keep churning out the high profile collabs with some of the worlds most exciting skate establishments, following on from their collaborative projects with the likes of Call Me 917 and Supreme already this season, they now look to another NY favourite for their latest collaborative venture which is inspired by the cities skate culture.

In what is their second collab together, having reworked the classic Dunk Low back in 2014, Quartersnacks now apply their creative eye to the newly introduced Bruin Hyperfeel silhouette, which is dressed with a birch-coloured light hairy suede with subtle swoosh branding on the side panels and embroidered QS logo on the heel. The premium uppers are contrasted with a soft pink lining and insole, all of which sits on top of a clean white sole unit and hardwearing gum outsole. Rounding off the collaborative effort is a long-sleeve pocket t-shirt and Quartersnacks branded coach jacket, both of which arrive in the same coloured pink as the shoes detailing.

The commemorate the release, the pair have come together with filmmaker Johnny Wilson on a short promo video featuring Daniel Kim, Adam Zhu, Connor Champion, Vincent Touzery, Cyrus Bennett, Andrew Wilson, Max Palmer, Josh Wilson & Nik Stain. Watch the full clip below...

The Quartersnacks for Nike SB capsule collection is available now at select retailers including Flatspot.

Stanton Street Sports Autumn/Winter 2016 Lookbook

Posted on October 10, 2016 by bythelevel

Stanton Street Sports have unveiled the visuals for their new Autumn/Winter 2016 collection, shot by Dylan Schiff & Ezekiel Martinez.

Keeping the designs pretty low-key throuhgout, from the minimal graphics and predominantly black colour palette, the release centres around the outerwear selection comprised of rain macs and quarter zip pullovers. With pops of fluorescent yellow and dark navy on selected pieces, the collection is bulked out with tees, long-sleeves hoodies, caps and beanies which bear familiar logo designs from previous seasons, all drawing influence from the brands native Lower East Side.

The Stanton Street Sports AW16 collection is now available online at onlyny.com and will be arriving at select European retailers shortly.

Supreme team up with Blade for their latest drop

Posted on October 5, 2016October 5, 2016 by bythelevel

Supreme pay homage to fellow New York native and one of the worlds most influential and celebrated graffiti artists - Blade in their latest release.

From the early age of just 15, Blade has been prevalent on the street art scene, busy dubbing on NY's subway in the early 70's, by the 80's he had already earned his title as "King Of Graffiti" with over 5,000 trains bearing his work. Throughout his career Blade's work has remained unique, maintaining a traditional approach towards lettering and characters, with imaginative designs focused around perspective, abstraction, and geometry. Blade was also responsible for founding iconic graffiti crew 'The Crazy 5'.

For their latest drop, Supreme deliver a five graphic tees, one focused around the notorius Gucci Mane, as well as a hoody, long and short sleeve tees, skateboard decks and a pin, all of which featuring artwork from Blade himself.

The collection will be available at the brands London, Paris, LA and NY locations, as well as online, from Thursday October 6th.

Watch: HUF NYC

Posted on August 9, 2016 by bythelevel

To coincide with the opening of the brands new store in the Big Apple, HUF have dropped a new clip simply dubbed “HUF NYC”. The 6-minute clip shot by Brandon Kuzma and Tyler Cichy, features riders Brad Cromer, Jake Anderson, Austyn Gillette, Matt Gottwig, Dick Rizzo and special guest Brendan Carroll, as well as some amazing aerial shots of the city.

Check it out in full above and head over to hufworldwide.com for more

HUF x Chocolate

Posted on July 21, 2016July 21, 2016 by bythelevel

HUF and Chocolate have come together to 'celebrate life and the spirit of discovery with friends' in homage to the late Keenan Milton with the "Forever" campaign.

HUF's owner Keith Hufnagel formed a close friendship with Keenan when skating in New York during the 90's, a friendship that would grow through various skate trips across the globe and street missions in NY. His untimely death in 2001 affected a lot of people including Keith and had a huge impact on the lives of so many of Keenan's close friends. Both Girl and Chocolate to this day continue to pay tribute to Milton with a "Keenan Forever" sequence in all their videos, he was considered one of the best skaters on the team and such an integral, energetic character for the brand in it's early years.

The two skate powerhouses have put together a small capsule collection for the campaign which includes a dual branded pullover jacket and checkered Classic Hi's, as well as a t-shirt and cap featuring a bold hybrid box logo. To commemorate the release, HUF and Chocolate have also come together on a short clip which is narrated by Keith Hufnagel and features archival footage of Milton.

The HUF x Chocolate collection will be landing at select retailers shortly