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Nike Air Max Lunar90 “Suit & Tie” Pack

Posted on September 6, 2014 by bythelevel

Amongst a spate of high profile releases from Nike this weekend, one pack that caught our eye in particular is the “Suit & Tie” pack that dropped on Friday.

One of Nike’s more recently introduced styles – the Air Max Lunar90 gets its most ‘sophisticated’ rework to date as Nike apply premium jacquard fabrics and unique patterns to the shoes upper. The Suits & Tie pack employs rich colour treatments onto paisley and herringbone prints, including browns, deep burgundy’s, hyper jade and challenge red. Each pair integrates Nike’s innovative Air and Lunarlon technology providing comfort for the wearer in a bold yet wearable collection.

The Quickstrike release is available now at Bristol’s 5pointz.

Nike ACG Wildwood

Posted on August 30, 2014November 28, 2014 by bythelevel

One of the cleanest silhouettes to emerge from Nike’s ACG (All Conditions Gear) range and also one of the original releases, is the ACG Wildwood which debuted back in 1989. This Autumn/Winter sees new colour ways in the versatile outdoor shoe and they have arrived at Bristol’s 5Pointz.

The shoes feature a leather and nubuck mix on the upper which sits on top of a polyurethane midsole which homes the Air-sole unit providing added cushioning and support. The shoe lives up to its ‘All Conditions’ title with the ‘sawtooth’ grip across the toe area, providing extra grip and stability when tackling harsh terrain.

The pair in focus is the ‘Cargo Khaki/Hyper Pink’ colour option which combines earthy tones on the upper with the more vibrant pink and blue detailing on the tongue, sole and swoosh.

The Nike ACG Wildwood is available now at www.5pointz.co.uk

(Images: 5Pointz)

Sneaker Freaker x Nike ‘Genealogy of Innovation’ Book

Posted on July 25, 2014December 14, 2014 by bythelevel

Hot on the heels of Nike’s ‘Genealogy of Innovation’ exhibitions, the sportswear giants link up with Australia’s Sneaker Freaker to publish a 200+ page retrospective book on the brands rich history in footwear design.

The limited edition book documents Nike’s evolution from 1971, when Phil Knight introduced the first shoe to bear the ‘Swoosh’, up until modern releases in the Magista and Mercurical Superfly and everything in between. Covering 200 game-changing designs in shoes and football boots, the book unearths rarely seen design sketches that have contributed to the brands development over the past 40 years. Interviews with Nike designers including Tinker Hatfield and Nike football design director, Denis Dekovic, give an exclusive insight into the design processes and the development of some of the most noted footwear releases of all time.

The Genealogy of Innovation book is unfortunately not for sale, however Sneaker Freaker are giving away copies of the book to 10 lucky winners. Visit sneakerfreaker.com to be in with a chance of getting hold of a copy.

Nike at Peggs and Son

Posted on July 25, 2014December 14, 2014 by bythelevel

Brighton’s beloved Peggs and Son highlight the arrival of four key styles from Nike in their latest set of images by Brighton based creative Jack Stocker.

Combining Nike’s famous Air technology and the latest Lunarlon sole innovation, the Air Max Lunar1 receives an OG colour treatment, whilst the Lunar90 Jacquard arrives in a bold, futuristic colour palette. Both offering unrivalled comfort, mesh panels have been added for breathability, whilst the Air Max Lunar1 has been constructed with Nike’s Hyperfuse technology for a robust, durable finish.

The Air Max 180, a firm favourite here at bythelevel, offers a slightly slimmer shape with the latest release arriving with a black nubuck suede and neoprene mix upper, with turquoise leather pops on the heel. Sitting on top of a speckled midsole and waffle outsole, the shoe is completed with a crimson swoosh.

Last but not least, the Air Max 93 also receives an OG treatment as the original ‘Menthol’ colour way is applied. Originally designed as the Air Max 270 due to the shoes wrap around air bubble at the rear of the sole. The shoes upper is made from predominantly from premium leather but features hints of nubuck suede and mesh. The shoes neoprene sock liner allows for a glove like fit, keeping the foot snug inside the shoe.

Check out the images from Jack Stocker above. You can shop Peggs and Sons full Nike range now at peggsandson.com

Nike Air Max Lunar1

Posted on July 1, 2014December 29, 2014 by bythelevel

Nike’s forward thinking design process has seen the brand place itself proudly at the top of footwear innovation for many years now. Having introduced the world to a revolution in comfort with the Nike Air all the way back in 1987, Nike now apply the latest Lunarlon technology to one of their most iconic silhouettes – the Air Max 1.

As the Air technology did back in the 80’s, the Lunarlon will once again redefine cushioning in footwear more than two decades later. Introducing two colour ways, including the OG, in the lightest Air Max to date, the shoe takes a new twist as the Air Max bubble is combined with the Lunarlon foam sole to create a new classic. Again pushing the boundaries of innovation, the upper features no-sew mesh panelling allowing for breathability and once again maintaining their commitment to lightweight comfort.

The Air Max Lunar1 is available now at nike.com and selected Nike retailers.

Nike – The Genealogy of Innovation

Posted on June 20, 2014December 10, 2014 by bythelevel

Sitting proudly at the forefront of footwear innovation, Nike present the Genealogy of Innovation, celebrating 40 years of design, 30 years of sneaker culture and 20 years of Nike football.

With the World Cup well under way I’m sure many of you have spotted the latest innovation in football boots adorned by some of the biggest names in the competition. The Magista and Mercurical Superfly featuring the new sock liner, are most certainly game changers, providing lightweight glove like fits, as Nike draw on their experience to deliver the latest footwear technologies.

The Nike forward thinking design process stretches across all of their most iconic training shoes from basketball to athletics. The Genealogy of Innovation provides an in depth study of over 200 ground breaking designs, from the first shoe to bear the famous Swoosh ( “The Nike” football boot from 1971) and concluding with todays latest releases, Nike celebrate their rich history and showcase their archives.

Following the success of the Genealogy of Innovation exhibition at Nike’s Phenomenal House space’s in Paris, London and Berlin earlier in the month, Nike now take the experience online, providing an interactive journey through seven distinct chapters of Nike’s history.

Find out more about the Genealogy of Innovation at www.nike.com/genealogyofinnovation

(click images to enlarge)

Genealogy of Innovation exhibition and Online platforms

Nike SB – ‘Brotherhood of the Feet’ event – Pop-up skate park

Posted on May 22, 2014 by bythelevel

Skateboarding meets football as Nike Phenomenal House opens its doors to the public to celebrate the ‘Brotherhood of the feet’ campaign.

With a summer of football ahead of us Nike SB have set up a pop-up, football inspired skatepark paying homage to London’s love of the game. Alongside skating you can check out Marcel Veldman’s photographic exhibition from the Nike SB teams recent trip to Brazil.

The unique, action packed celebration begins on the 28th of May running until the 31st. Be sure to head down and skate the park whilst immersing yourself in the worlds greatest game. The event is free and will be held at the following address….

Nike Phenomenal House

The Sorting Office

21-31 New Oxford Street

WC1A 1AP