SOON X MR PHOMER

S.O.O.N X Mr. Phomer Capsule Collection

 

Two of London’s finest join forces this season, as streetwear brand S.O.O.N link up with Lisbon born, London based creative Mr. Phomer for a collaborative capsule collection.

Following a chance meeting in London and a history of unknowing confrontations with each others work, the pair finally come together to produce something that is representative of both parties DIY ideologies. The release draws inspiration from ying and yang, light and day, consisting of opposing black and white, short and long-sleeved tees.  Channeling both S.O.O.N’s and Mr. Phomer’s attitudes towards working in the creative and fashion industries within the big smoke, bold graphic prints are applied to the ‘KTGP2’ tee, which is a play on the ‘Bringing Knifes to Gun Parties’ design that first brought Mr.Phomer to S.O.O.N founder Jonny’s attention, as well as the ‘All Smiles’ long sleeve. The collection reinforces Something Out Of Nothing’s self made nature, encouraging others to use their creative talents to bring their vision to life.

Enjoy the lookbook shot by London photographer Vicky Grout above and be sure to head over to www.somethingoutofnothing.co.uk to shop the capsule, which arrives in extremely limited numbers, now.

lb2_web

Introducing S.O.O.N (Something Out Of Nothing) SS14 Lookbook

 

London’s S.O.O.N (Something Out Of Nothing) present their first ever collection as they introduce a range of summer staples, highlighted in their new SS14 lookbook and complimenting zine.

The release features a selection of street wear classics including graphic tees and long sleeves, printed hoodies and headwear, as well as cut and sew items such as the quilted coach jacket and all over print sweat shorts. Each print within the collection is hand pulled at S.O.O.N’s studio in Hackney, London.

The brands founder and designer, Johnny Grant had this to say on the brand and its inaugural collection…

“The name of the brand is the embodiment of my own experience and attitude towards building a career within the cre- ative industries; starting from nothing and grafting your way up to something using the resources you have. S.O.O.N was conceived to represent an accessible ideology that it’s audience can relate to. We’re responsive to youth culture and here to inspire and support a hustle-and-grind generation.”

The S.O.O.N SS14 collection is available now over at www.somethingoutofnothing.co.uk