Looking through our constant Brand Update posts, you can probably tell we are a huge fans of San Francisco based HUF. Founded by pro-skater Keith Hufnagel, HUF’s rich heritage in skate, street wear and sneakers has seen it grown into one of the most renowned brands across the globe.
Their latest Spring collection sees HUF continue to grow stronger, with a range of graphics, prints and patterns, as well as cut and sew, the comprehensive collection has every aspect of the season covered.
Our aim for the shoot was to take the San Fran brand and place it into an every day Brighton situation. We captured James, Jason and Dexter hanging out for the day around Brighton, decked out in the latest offering from HUF. We mixed up a range of tees, shirting, sweaters and head wear from both the Spring drops to put together relaxed styles perfect for a day down the park or on the streets. Stand out pieces for us include the Tonal Classic ‘H’ raglan in black and the Ascent Mountain Parka in jade.
Check out images from the shoot below. A huge thanks to our models Jason, James and Dexter. The awesome HUF 2014 Spring range is available now at most HUF dealers and at www.hufworldwide.com. Find the collection here; Urban Industry, The Chimp Store & Street Casuals
Imagery: Lily Brown
Words & Styling: Kieran Sills