London lifestyle brand Born Ready present their Spring/Summer 2014 ‘Gods’ collection along with accompanying look book.
The collection features a range of short and long sleeved tees, with designs inspired by ancient greek mythology, as well as a small headwear selection. Key pieces include the Hebe ‘Goddess of Eternal Youth’ inspired Atlas Long Sleeve and the more subtle Eternal Youth tee.
The brands founder Ishan Kemal had this to say on the release;
‘I have always been interested in myths and legends especially old drawings and the various interpretations that have been made over time. The strongest period in mythology for me would be Greek Mythology. The stories, statues and art covering this subject provides such a rich pool of creativity that I knew I wanted to base a collection around it. This first release focuses on two of the most well known figures from Greek Mythology in Zeus and Atlas, whilst also adding a lesser known goddess in Hebe – the goddess of youth, which makes up this 8 piece collection.’
Visit www.bornreadyldn.com to shop the full collection now.
Looking through our constant Brand Update posts, you can probably tell we are a huge fans of San Francisco based HUF. Founded by pro-skater Keith Hufnagel, HUF’s rich heritage in skate, street wear and sneakers has seen it grown into one of the most renowned brands across the globe.
Their latest Spring collection sees HUF continue to grow stronger, with a range of graphics, prints and patterns, as well as cut and sew, the comprehensive collection has every aspect of the season covered.
Our aim for the shoot was to take the San Fran brand and place it into an every day Brighton situation. We captured James, Jason and Dexter hanging out for the day around Brighton, decked out in the latest offering from HUF. We mixed up a range of tees, shirting, sweaters and head wear from both the Spring drops to put together relaxed styles perfect for a day down the park or on the streets. Stand out pieces for us include the Tonal Classic ‘H’ raglan in black and the Ascent Mountain Parka in jade.
Check out images from the shoot below. A huge thanks to our models Jason, James and Dexter. The awesome HUF 2014 Spring range is available now at most HUF dealers and at www.hufworldwide.com. Find the collection here; Urban Industry, The Chimp Store & Street Casuals
Imagery: Lily Brown
Words & Styling: Kieran Sills
Models: James P.Lees, Jason Dare & Dexter Daniels
Since 1997, New York based Only NY have been developing a brand that represents all aspects of life in the Big Apple. Inspired by graffiti, skateboarding and street culture, the lifestyle brand always delivers collections full of timeless, quality pieces. We linked up once again with our friends from Urban Industry to shoot the latest collection for Spring/Summer 2014.
The collection is diverse, with a range of graphics, prints and colour inspired by city life, with nautical elements making appearances. The release includes tees, sweaters, hoodies, coach jackets, long sleeve polo tops and a comprehensive head wear range. In a seemingly faultless collection, our favourite pieces included the white Manhattan Tour Crew neck Sweatshirt, the Planter short sleeve shirt with matching bucket hat and the wheat Polo hat in natural/bone.
Check out images from our shoot below featuring our model Dexter Daniels. The full Only NY collection is available now at www.urbanindustry.co.uk
Imagery: Lily Brown
Words: Kieran Sills
Model: Dexter Daniels
This seasons offering from Brixton has not only seen some great quality product and design, but also some awesome imagery from their look book and catalogue.
We jumped at the chance to shoot some of this seasons product when it arrived at Select. The collection includes simple graphic tees and sweaters, as well as a strong headwear selection. The stand out piece for us has to be the Clyde Jacket, it’s so good we featured it twice! The coach jacket style and simple design makes it a fashion staple for this Spring.
All Brixton product featured is available now at Select Store in Brighton.