PUMA link up with David Obadia and Nelson Hassan, founders of French label Brooklyn We Go Hard (BWGH) for yet another exciting collaboration, celebrating the pairs love for the brand.

Combining PUMA’s rich heritage with BWGH’s Parisian style, the collection includes the XS850 and XS698 (a hybrid of the XS850 and R698) silhouettes. The 90’s runners featuring PUMA’s Trinomic technology create a sporty yet sophisticated style and arrive in an array of colour treatments from colour blocking to the XS850 x BWGH all over CAMO print.

PUMA and BWGH continue to combine sport with style in the apparel collection as they use BWGH’s patterns and measurement charts to ensure designs have a more considered fit. The collection applies colour in a more understated manner, with colour blocking once again used, whilst an Ombre treatment is applied to sweaters which also feature the JOY graphic in BWGH’s famous boucle finish. Key pieces see the use of all over CAMO print once again, as it is applied to tees and technical outerwear.

The BWGH for PUMA collection will be available from the 11th of July at the following retailers;





Nicce London Summer 2014


Having stepped onto the streetwear scene back in 2013, Nicce London have quickly made a name for themselves with their clean, ready-to-wear designs.

Summer 2014 sees the brand continue to develop its range but still focus on its disciplines of originally designed, quality apparel. Designed in house, the collection features tees, both short and long sleeved, hooded sweatshirts, coach jackets, shorts and a strong bucket hat selection, all boasting the NICCE london logo in an array of styles.

Check out the visuals for their summer release shot by our friend Corrine Noel. The NICCE London summer collection is available now at


Dark Circle Spring/Summer 2014

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After 3 years of absence, Birmingham’s Dark Circle have finally emerged from the shadows to present their latest collection for Spring/Summer 2014.

A brand that we have been following closely over the last few months, anticipating the release, we have witnessed their continuous hard work in bringing this collection together. The first drop in a three part series over the upcoming months, the initial release features a range of tees, sweaters, hoodies and headwear, as well as a strong cut and sew offering of UK made shirts and jackets. Each cut and sew item is made with quality in mind, with fabric supplied by legendary textile manufacturer British Millerain and put together in the brands hometown of Birmingham.

The Dark Circle Spring/Summer 2014 collection is available now at and Krusoe Store Brighton


Eastpak Fall ’14 look book

Boston based backpack and accessory specialists Eastpak release the visuals for their upcoming Fall 2014 collection.

The look book covers 4 different stories within the collection, using bloggers and stylists, who are friends of the brand, to showcase the latest offerings. Made for everyone, from city gamers to frequent flyers, the range incorporates prints and colour blocking into a variety of shapes and styles from back packs to duffels, Eastpak has your every travel need covered.

Check out images from Eastpak’s Fall ’14 Look Book below and for more information or to purchase visit