London’s S.O.O.N (Something Out Of Nothing) present their first ever collection as they introduce a range of summer staples, highlighted in their new SS14 lookbook and complimenting zine.
The release features a selection of street wear classics including graphic tees and long sleeves, printed hoodies and headwear, as well as cut and sew items such as the quilted coach jacket and all over print sweat shorts. Each print within the collection is hand pulled at S.O.O.N’s studio in Hackney, London.
The brands founder and designer, Johnny Grant had this to say on the brand and its inaugural collection…
“The name of the brand is the embodiment of my own experience and attitude towards building a career within the cre- ative industries; starting from nothing and grafting your way up to something using the resources you have. S.O.O.N was conceived to represent an accessible ideology that it’s audience can relate to. We’re responsive to youth culture and here to inspire and support a hustle-and-grind generation.”
The S.O.O.N SS14 collection is available now over at www.somethingoutofnothing.co.uk
Street wear giants Stussy come together with London creative agency Peach Fuzz to produce a Spring/Summer editorial reflecting inner city living.
Celebrating coming together with friends and making the most of the Summer months, Peach fuzz provide a unique British take on Stussy’s latest offering. Inspired by UK subcultures and this years good vibrations, the editorials laid back styling showcases the product as they would be worn, whilst the back drop highlights the dreary conditions of London living.
Check images from the awesome editorial below and be sure to visit www.stussy.com for more information or to purchase from the latest collection.
(click images to enlarge)
One of Japans finest exports, WTAPS arrive at END. with their Spring/Summer 2014 collection entitled ‘Concrete Environment’.
Responsible for some of the most iconic street wear designs to come out of East Asia, WTAPS latest release features yet another solid range of Americana and Military inspired designs, that have been at the brands core since the beginning. The collection delivers a range of wardrobe staples that sit alongside a strong shirting selection and outerwear pieces. Stand out items include the British DPM camouflage jacket and WTAPS utility shirt.
Check out the WTAPS Spring/Summer collection available at END. now.
10.Deep continue to take inspiration from across the globe, this time looking to South America and the Caribbean for its latest pre-summer collection entitled ‘INTRNTNLLY KNWN’.
The tropical theme can be found throughout the range which includes tees, button down shirts, tanks, shorts and headwear. A selection of prints and patterns are used, from floral to camo, as well as incorporating Ikat fabrics into the design. These sit alongside colour blocked tees and short sleeved shirts, while the brand pays homage to the regions illegal export business using geometric and pictorial prints.
The 10.Deep pre-summer ‘INTRNTNLLY KNWN’ capsule collection is available now at the following stores;
With the warm weather upon us, HUF arrive just in time with yet another solid release for Summer 2014.
The San Fran brand present a range comprised of quality staples such as graphic tees, tanks, shorts, raglans and patterned short-sleeve button down shirts. The collection incorporates tie dye and bold graphic prints into the design, while the famous ‘Plant Life’ socks make an appearance to round it all off.
The HUF Summer 2014 collection will be available in the UK next month from the following stockists;
Independent premium street wear brand London Goods Supply Co. release their Spring/Summer 2014 range along with an impressive accompanying look book.
Having launched their debut collection back in December of last year, the Londoners return with a concise range featuring clean designs and a high quality focus. With 12 designs in all, the collection includes long sleeves, american style tall tees, raglan tees and shorts, as well as a small headwear range.
Inspired by the big smoke and designed with “industry people” in mind, the London Goods Supply Co Summer 2014 is available now at www.londongoods.com
Check out images from the look book below shot by Simon Lesley.
(click images to enlarge)
Grind London return with their latest collection for Spring/Summer 2014 and accompanying look book entitled ‘Classic Summer Cuts’.
A solid collection with quality visuals to match, the versatile range includes short sleeved patterned shirts, British summer inspired long sleeve shirts, shorts, bucket hats and graphic tees. The collection is topped off with two ‘Peach Skin’ cotton twill Harrington jackets complete with Grind London branding and gold detailing.
There is a great british summer vibe around the whole collection, with a range of patterns and prints including hawaiian, flamingo and paisley featured throughout, sitting on high quality lightweight materials.
Check out the awesome look book below shot by Mehdi Lacoste. The collection is available now at www.grindlondon.com and the following stores;
(click images to enlarge)