Tag: streetwear

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ALIFE x PUMA Spring/Summer 2015

Posted on by bythelevel

 

alife is one of the most coveted streetwear labels of all time. Since 1999, the brand has become renowned, not only in New York but globally, as an influential creative hub that has gone on to inspire many business models. This Spring/Summer the brand reignite their partnership with PUMA, coming together to launch their latest collaborative collection.

The release stays true to PUMA’s sports background while combining alife’s unique creative approach. Each brand shares a huge part of their heritage in Downtown New York’s street culture, having played an integral part in shaping the scene and this release really plays on that. Bold graphic prints and heavy branding take centre stage, applied to a range of laid back styles including tees, hoodies and sweaters, as well as jogger pants . The designs draw inspiration from the famous ARC (alife Rivinton Club), applying the triple diamond logo, polka prints and alife type, all the while holding an unmistakable NY style.

Check out shots from the lookbook above shot by Jean Yves Lemoigne set in Lower East Side, where you can also peep some of the footwear styles that are set for release, including the suede and R698 .The first drop from the alife x PUMA Spring/Summer 2015 collection will be available from the 14th of February at the following stores;

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Urban Industry

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S.O.O.N x REBEL YUTH – ‘RICK & RUSSELL’

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London based brand S.O.O.N link up with popular British illustrator Rebel Yuth to present a duo of designs that pay homage to two of Hip-Hop’s most inspirational figures – Rick Rubin and Russell Simmons.

John Speed a.k.a Rebel Yuth applies his signature style to the design which include the tag lines ‘Kick It Like Rick’ and ‘Hustle Like Russell’. Each design has been hand printed at the brands London studio onto pre-shrunk, ring-spun cotton tees. The brands founder Johnny Grant had this to say on the collection;

The rich history of the def jam story and its humble beginnings is always something that has connected with and inspired me. So, when I met John (Rebel Yuth) and I mentioned doing a series of tee illustrations of people that really optimise the S.O.O.N ethos, amongst other ideas, I talked about Russell Simmons. The next day i saw a quick illustration he had done of Rick Rubin pop up on his Instagram i called him straight away and told him that was it…”

The release is super limited to only 31 pieces of each design to coincide with Def Jam’s 31st Anniversary, and will include an exclusive ‘Rick and Russell’ sticker pack. You can pick yours up at www.somethingoutofnothing.co.uk

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Lightning Bolt Spring/Summer 2015

Posted on by bythelevel

 

 Lightning Bolt was born in the Summer of 1971, inspired by Surfing and the lifestyle that surrounds it. Having been reintroduced into the market 4 years ago, the brand presents its most mature collection to date for Spring/Summer 2015, all the while staying true to its core values.

The Hawaii based brand have applied several technical and material upgrades to their latest collection, but still retain their iconic surf aesthetic. The release consists of laid back beach ready styles including their shirting, tees, sweaters and hoodies, offered up in a carefully selected colour colour palette of indigo blues, washed greens and yellows and shades of red that were with the brand from the start and will continue to be a part of the core palette moving forward. A highlight is their revised board-shorts, which are constructed from considered fabric, and include additional functional features such as water shed pockets and adjustable technical closures. Soft cotton knitwear and lightweight jacket options complete a collection which sees the brand continue to develop and progress in its design.

The Lightning Bolt Spring/Summer 2015 collection will be available from the following stockists from the end of January;

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Footpatrol x New Balance M1500FPK ‘Encyclopaedia’

Posted on by bythelevel

 

London’s premier footwear destination Footpatrol link up with New Balance on a sophisticated rework of the brands ‘Made In England’ M1500 silhouette, drawing inspiration from one of the most informative and important reference sources of our time – the Encyclopædia Britannica.

Originally released back in 1993, the M1500 silhouette is considered New Balance’s most accomplished running shoe to date. It’s form fitting design and Encap comfort technology in the midsole has seen the classic runner become a favourite with footwear fanatics across the globe. Footpatrol have done a solid job on reworking the silhouette, which is crafted entirely at the brands Flimby factory, by applying premium fabrications and colour treatments for a clean finish.

The shoes upper utilises black suede on the mudguard, wrapping around the toe box and ankle collar. Smooth tonal leather graces the side panels, toe box and tongue, while embroidered hits of gold feature on the tongue, lateral heel section and iconic ‘N’ branding. Further gold detailing can be found on the reflective piping around the ankle collar, while vibrant red detailing is used on the heel branding and a blacked out ‘N’ logo sits on the medial side of the shoe. An intentionally off white midsole and gum outsole gives off an aged effect inspired by the worn pages of the publication. The shoes inner sole takes elements from the content of the encyclopedia with an anatomical illustration of the foot printed on to it.

The Footpatrol x New Balance M1500FPK ‘Encyclopaedia’ is set to release in-store & online this Saturday the 24th January at Footpatrol.  Sizes will range from a UK6.5 to UK11 and will cost you £145.

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The Quiet Life ‘Mountain Pack’

Posted on by bythelevel

 

 The Quiet Life start life in 2015 on a high as they present the appropriately named ‘Mountain Pack’, beautifully captured in this seasonal lookbook by Vancouver based photographer Alana Paterson.

Arriving in super limited quantities, the 6 piece collection draws inspiration from the mountains, applying themes to a selection of apparel and accessories. The pack is comprised of a long and short sleeved graphic tee, along with an embroidered pocket tee, featuring an exclusive logo designed specifically for the pack. An exclusive 5-panel constructed from a limited dead stock fabric and nice touches in the Quiet Life compass and caribener/keychain round off the release.

The Quiet Life has always expressed their love for photography and with each release we are always treated to solid visuals from the brand. This release is no different, as they travel to a snowy Hurley Forest Service Road with Alana Paterson to capture the collection against a wintery backdrop

With the collection being stocked in only 20 locations worldwide and only a handful in the UK, you’re going to have to act fast if you want a piece. The Quiet Life Mountain Pack will be available from the following retailers from the 22nd of Jan;

Urban Industry

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ICNY FW14 Ja Tecson Editorial

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ICNY link up with LA based photographer Ja Tecson to re-imagine their Fall/Winter 2014 collection with this smart lookbook that showcases the release in its intended environment – on a bike ride at night.

Created by Mike Cherman, the brand was designed to achieve style and combine it with functionality, applying 3M reflective detailing to help you stay visible during movement, be it skating, cycling or even walking, at night or in dull conditions. The lookbook captures movement well, using double exposure techniques and flash to show off the clothing’s reflective capability. The images series features key items from the brand, with a focus on the iconic Dot Socks, as well as highlighting the new cut and sew offerings that include patterned sweaters and tees.

Enjoy the lookbook above. You can shop ICNY’s current offerings online at icnysport.com and at selected retailers including Urban Industry and The Chimp Store.

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Vans x Gosha Rubchinskiy

Posted on by bythelevel

 

It was almost this time last year that Vans teamed up with emerging Russian designer Gosha Rubchinskiy  on a premium rework of the brands iconic Old Skool silhouette. This Spring/Summer the two come together again, this time reworking the classic low profile skate silhouette – the Vans Slip-On.

Rubchinskiy has been gaining quite a following thanks to his inventive streetwear designs, drawing influence from skateboarding and punk, his collections offer up a contemporary twist to more traditional pieces. Having already worked his magic on the iconic old skool silhouette this month, he now turns his attention to the popular slip-on. The latest iterations use a cream coloured canvas base on the upper with an all over ‘rising sun’ graphic print on the toe box and heel. The pack offers up black and red colour options, both of which sit on top of a contrasting white midsole with blue trim detailing.

You can pick up both pairs of the Vans x Gosha Rubchinskiy  Slip-Ons over at Dover Street Market now.