Tag: streetwear

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Nike Air Max Lunar1

Posted on by bythelevel

 

Nike’s forward thinking design process has seen the brand place itself proudly at the top of footwear innovation for many years now. Having introduced the world to a revolution in comfort with the Nike Air all the way back in 1987, Nike now apply the latest Lunarlon technology to one of their most iconic silhouettes – the Air Max 1.

As the Air technology did back in the 80’s, the Lunarlon will once again redefine cushioning in footwear more than two decades later. Introducing two colour ways, including the OG, in the lightest Air Max to date, the shoe takes a new twist as the Air Max bubble is combined with the Lunarlon foam sole to create a new classic. Again pushing the boundaries of innovation, the upper features no-sew mesh panelling allowing for breathability and once again maintaining their commitment to lightweight comfort.

The Air Max Lunar1 is available now at nike.com and selected Nike retailers.

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Introducing S.O.O.N (Something Out Of Nothing) SS14 Lookbook

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London’s S.O.O.N (Something Out Of Nothing) present their first ever collection as they introduce a range of summer staples, highlighted in their new SS14 lookbook and complimenting zine.

The release features a selection of street wear classics including graphic tees and long sleeves, printed hoodies and headwear, as well as cut and sew items such as the quilted coach jacket and all over print sweat shorts. Each print within the collection is hand pulled at S.O.O.N’s studio in Hackney, London.

The brands founder and designer, Johnny Grant had this to say on the brand and its inaugural collection…

“The name of the brand is the embodiment of my own experience and attitude towards building a career within the cre- ative industries; starting from nothing and grafting your way up to something using the resources you have. S.O.O.N was conceived to represent an accessible ideology that it’s audience can relate to. We’re responsive to youth culture and here to inspire and support a hustle-and-grind generation.”

The S.O.O.N SS14 collection is available now over at www.somethingoutofnothing.co.uk

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HUF Back To School 2014 Footwear

Posted on by bythelevel

 

Having recently been treated to a closer look at the HUFNAGEL 2, HUF present their back-to-school collection which introduces three new styles to their footwear line.

The collection features the durable, all grain leather HUFNAGEL 2, with its Ortholite midsole providing maximum comfort and support. Another new arrival is the vintage inspired Classic Lo, again an extremely durable shoe, the rubber toe cap and heel panels allow for added wear. To round off the collection, the State comes with a new cupsole with customized EVA insole, continuing HUF’s focus on comfort and support. The shoe also includes HUF’s Ortholite midsole and is finished off with subtle stitch detailing.

HUF’s back-to-school pack is available now at the following retailers;

www.urbanindustry.co.uk

www.skatepharmacy.co.uk

www.flatspot.co.uk

www.routeone.co.uk

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Neighborhood ‘First Series’ Collection styled by END.

Posted on by bythelevel

 

One of streetwears most revered premium brands – Neighborhood continues to deliver unique designs inspired by American Motorcycle culture and British Punk Rock.

The latest collection is grounded in the brands original approach, it includes a selection of everyday graphic tees, as well as more specialised cut and sew items. The Aloha Shirt features an all over tropical print and along with the Baker Tiger short brings a pop of colour to the collection, adding the summery feel.

The ‘First Series’ collection is available now at END.

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Nicce London Summer 2014

Posted on by bythelevel

 

Having stepped onto the streetwear scene back in 2013, Nicce London have quickly made a name for themselves with their clean, ready-to-wear designs.

Summer 2014 sees the brand continue to develop its range but still focus on its disciplines of originally designed, quality apparel. Designed in house, the collection features tees, both short and long sleeved, hooded sweatshirts, coach jackets, shorts and a strong bucket hat selection, all boasting the NICCE london logo in an array of styles.

Check out the visuals for their summer release shot by our friend Corrine Noel. The NICCE London summer collection is available now at www.nicceclothing.com

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a number of names presents BILLIONAIRE BOYS CLUB EU summer 2014 lookbook shot by DEXTER NAVY

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Earlier this month we featured key pieces from Billionaires Boys Club latest drop for Summer 2014 in our A Number of Names look book for Urban Industry. We now take a closer look into the collection as a number of names presents the Billionaire Boys Club EU summer lookbook shot by Dexter Navy.

The release features an array of graphic tees, tanks, sweaters and headwear, with the summer theme running through the collections pastel colour palatte. Alongside logo and typography prints sit 50’s and 60’s Havana and Miami inspired designs such as the Mega Yacht and Slash T-shirts.

Check out images from the stripped back lookbook by the talented Dexter Navy, as well as the behind the scenes video produced by A Number of Names. The Billionaire Boys Club Summer 2014 collection is available now at bbcicecream.eu and Urban Industry

Hall of Fame – World Cup Capsule Collection

Posted on by bythelevel

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Despite England’s dreams of lifting the world cup being dashed for another four years, this tournament has seen some of the best football played and atmosphere created for years. Hall of Fame once again draw influence from notable sports themes as they release a capsule collection in honour of the World Cup.

The release pays homage to 5 of the top nations (kind of) Brazil, France, Germany, Italy and England, with each of the garments holding the date of each nations World Cup victory. Continuing the pixelated designs as seen in other collections, the long and short sleeved tees feature the nations badges and kit numbers on the back print.

The Hall of Fame World Cup Capsule collection is available now at www.present-london.com