thehundreds_todd_bratrud_flatsweb-2

The Hundreds by Todd Bratrud Collection

 

The Hundreds link up with the sharpie-wielding Todd Bratrud as they apply the artists unique, teen-inspired designs to a selection of apparel in their latest collaborative capsule collection.

Having previously worked with the likes of Nike SB and Volcom, Todd Bratrud’s style fits well into the Californian street wear brands aesthetic, taking inspiration from our favourite juvenile vices including comic books, pin-ball machine artwork, skateboarding and half-naked ladies, as well as an appearance from The Hundreds iconic Adam Bomb. The collection arrives in a black and white colour palette and consists of short and long sleeves tees, pullover hoodies, woven button down shirt, 5 panel and a fitting notebook and sharphie combo.

Todd Bratrud said this on the collab:

“This project and these drawings are as simple as what happens when you keep a marker on you at all times, obviously bathroom walls are where the best examples of this style of ‘art’ can be found. Also, I physically (and mentally) can’t stop drawing, so these crude drawings might be the most accurate depiction of how my mind works when it comes to creating art.”

For more information on The Hundreds X Todd Bratrud Capsule Collection visit www.thehundreds.com. The release will be available in the UK shorty and can be found at the following stockists:

www.blacksheepstore.co.uk

www.nativeskatestore.co.uk

Chimp_03

The Chimp Store – Le Tour de Chimp lookbook

 

Leeds based streetwear specialists The Chimp Store are renowned for their conceptual, tongue-in-cheek visuals, and they return this Summer with their latest lookbook entitled ‘Le Tour De Chimp’

With the Tour De France kicking off in the stores home town, it was only right that they use the opportunity to show off some of the stores key looks. In the bicycle themed lookbook, photographer Tom Joy highlights pieces from HUF, Raised By Wolves, Rebel8, The Hundreds and Rockwell by Parra, to name but a few.

All items featured are available now at the shops web store. Be sure to head over to www.thechimpstore.com to shop their full range of brands now.

hundreds_03

The Hundreds Fall 2014 Collection Preview

 

Californian streetwear giants The Hundreds give us a glimpse of whats to be expected in their 90’s inspired release for Fall 2014.

Having channeled the 90’s in previous collections, their upcoming release continues to draw themes from the decade, in particular peoples love for music and how this was synonymous with the style of the time.

“…There was something charmingly individualistic and expressive about that, and reflective of adolescent tribalism and community formation. And although it was an exclusive practice – rather than all-encompassing and accepting – I believe the music meant a lot more to youth during this time, because it wasn’t just something you listened to, but something you lived.” – Bobby Hundreds

The diverse collection covers everything from bomber jackets to flannel shirts to cargo pants and much more, with a style that is reminiscent of the west and east coast hip-hop subcultures of the yester-millenium. The preview shots also give us a sneak-peek into the exciting sports collaboration from The Hundreds X Spalding, of which more details will soon be available.

Keep an eye out for more information on the collection which will be dropping at UK stockists from the beginning of August. For more visit: thehundreds.com

Hundreds_summer_01

The Hundreds Summer 2014 Editorial

Hundreds_summer_01

We always enjoy a nineties throwback here at By The Level, especially when someone does it as well as The Hundreds. They pay homage to 90’s america suburbia in their latest collection for Summer 2014, and it captures the era perfectly.

In a diverse collection full of bright colour ways, magic eye and lenticular art and of course some acid wash thrown in for good measure, they draw influence from the subcultures in the american youth of the time.

We take a closer look at the collection as we follow Abbie on a beautiful summers day around the city. Stand out pieces include the Parkside Baseball Jersey in black and the Post Button-up Poplin shirt.

Check out images from our The Hundreds summer 2014 lookbook below. For more information on the collection be sure to visit www.thehundreds.com and be sure to check back soon for UK links.

Hundreds_summer_02

Hundreds_summer_03

Hundreds_summer_05

Hundreds_summer_06

Hundreds_summer_09

Hundreds_summer_08

Hundreds_summer_04

Hundreds_summer_07

Hundreds_summer_10

 

 

Imagery: Lily Brown

Words & Styling: Kieran Sills

Model: Abigail Kitchen