bait-x-etonic-trans-am-horizon-pack-01

BAIT x Etonic Trans Am “Horizon” Pack

 

 Etonic’s recent resurgence has caught the attention of several high profile stores across the globe, with many lining up to apply their own take of some of the brands most iconic styles. This season sees Californian-based retailer BAIT link up with the brand to pay homage to the Sunrise and Sunset in the ‘Horizon’ Pack.

Its the first time the two camps have come together on a collaborative collection, and kicking things off in style , BAIT look to Etonic’s popular Trans AM silhouette. The classic runner arrives in two opposing colour options inspired by the setting of the sun on the horizon and the other the warm morning sunrise, both of which are perfectly viewable from BAIT’s California beach location. Both styles feature dual branding on the tongue tags, and sit on a white midsole and full gum rubber outsoles, both constructed from a pig suede across the upper. The ‘Sunset’ edition arrives in a radiant red hue accented with hits of navy and wasabi green, while the ‘Sunrise’ style is done up in a deep navy with pops of grey and orange.

The BAIT x Etonic Trans AM “Horizon” Pack is available now from the following stores;

Hanon.

Wellgosh

Soleheavan

etonic_01

Etonic Trans AM Suede

With a rich history that spans over a hundred years, including a major rebrand back in 1976, Etonic surface once again and they do so with a bang as they present the Trans AM suede editions.

Delving into their archives, Etonic pull the original performance runner straight from the 80’s with its original performance features of cushioning, anti-roll and stability still intact. Having been relaunched in the 90’s the shoe gained more of a lifestyle status as its athletic design proved popular with the sneaker community. Back to 2014 and the shoe’s original mesh and synthetic’s combination on the upper has been reworked into a premium tonal suede. The shoes dual-density coloured midsole and white embroidered branding at the heel and side panels is reminiscent of the time of the shoe’s first release.

The relaunch of Akeem the Dream silhouette back in July caused huge excitement within the sneaker community and this low profile silhouette is sure to make some noise of its own, arriving in a selection of rich colour ways including black, navy, forest green and wolf grey, amongst others.

The Etonic Trans AM suede is available now at Crooked Tongues and Size?