’47 Brand X Black Fives Launch First UK Pop Up Store


In celebration of the brands collaborative collection with the historic Black Fives Foundation, American sports lifestyle stalwarts ’47 Brand have opened their first UK pop up store at East London’s Truman Brewery.

The collection pays homage to each brands rich heritage in America’s sporting history. Honouring and celebrating the early African-American pioneers of Basketball, the collection draws inspiration from the original ‘Black Five’ era teams and also the integration of the National Basketball Association in 1950’s America. The release consists of an array of headwear, apparel and pennants that feature historically accurate logo’s of the original African American teams that have been embroidered into the pieces, all of which pulled from the archive of the Black Five Foundation.

There is plenty of scope for future work together from the two camps, with vintage jersey’s and jackets untouched in this release. Both parties ideologies work well together, with the collaboration lending to each others heritage and amplifying each others message, and most importantly acting as a platform to teach a more youthful audience of an important period and movement in America’s history. The 47 Brand x Black Fives pop-up store will bring the whole experience to life for the British public and will be open up until the 21st of June. The store features all product from the ’47 Brand x Black Fives collaborative collection, which will be available to purchase in store as well as online at www.47brand.co.uk. Learn more on the Black Fives Foundation HERE.

You can find the pop up at the following address;

Old Truman Brewery,

Unit 8, Dray Walk,

East London

E1 6QL


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