Author: bythelevel

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adidas Skateboarding present the ‘Lucas Premiere ADV’

Posted on by bythelevel

 

 Following up on his Away Day's opener, adidas Skateboarding have released a new signature shoe from Lucas Puig dubbed the 'Lucas Premiere ADV'.

As one of the most celebrated street skaters of all time, it's no surprise that the shoe has been highly anticipated and that hype has been helped along by a solid part from adidas' first full length video. Working closely with Puig, adidas Skateboarding have produced a shoe that compliments his style both on and off the board, as well as being able to deal with the rigours of skating street and protect your feet at the same time. 

 The low profile silhouette has been constructed with durability and comfort in mind, with a synthetic woven mix on the tongue and back panels, reinforced with a perforated suede at the front of the shoe, which itself is backed up with an adiTUFF reinforced toe for extra protection and abrasion resistance. The upper is dressed in a white and soft grey colour way, accented with hits of salmon pink on the tongue and heel, all of which sits on top of a gum sole unit. 

The adidas Skateboarding Lucas Premiere ADV will be dropping in stores on July the 1st. Head to www.adidas.co.uk for more

Check out our interview with Lucas Puig from last year HERE

 

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ONLY NY & The City of New York SS16 Lookbook

Posted on by bythelevel

 

 ONLY NY have come together with the City of New York for the second time on a collaborative release for Spring/Summer, featuring several staple designs inspired by official logo's and graphics from the Big Apple. 

 When I think of New York streetwear, aside from the grittier names like ALIFE, ONLY NY stand out as one who perfectly represents what the city is about, especially the more light-hearted and artistic side. The brand draws inspiration from a number of themes, from skateboarding t0 graffiti, but everything they do has an NY feel to it, from the shapes of the garments to the city logo's they have reworked in their designs. Their latest collaborative project sees them take their affiliation to New York one step further as they literally team up with the city itself on a diverse release. Comprised of tees, long-sleeves, hoodies, caps, shorts and accessories which include a skate deck, the collection is heavily graphic lead incorporating logos from various city programs such as the "NYC Parks" and “City of New York” logos.

The ONLY NY & The City of New York SS16 collection is available now over at onlyny.com

 

 
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URL {un real life}

Posted on by bythelevel

 Sirus has come through with his latest project dubbed “URL {un real life}” – a 2-piece Brighton skate video featuring familiar faces from the local scene and exploring a personal battle with life online…

“Having a laptop & an internet connection is at once a modern blessing & a perpetual dread. Probably a lot of people bothering to read this will somewhat understand the inordinate feeling of the saturating, (as i’m typing this i take a quick break to check a Facebook notification and edit a post) overflow of glowing blue-white information, that the internet and social media consistently hurl at our tired, red eyes. Creating videos for me is intended to be some form of physical, creative catharsis, and a well earned interruption from the digital realm. But inevitably each production i put together results in far more hours sat in front of the achromatic glow from my retina display, than it does sat in gutters & alleyways (Alfie Whatsapps me, and i check it but don’t reply. he proceeds to send 3 more messages, addressing my lack of acknowledgment. I reply) triple checking my focus, or blowing dust off my fisheye. ultimately it’s inescapable ??

This clip has two halves to it, the highly edited, ostentatious 1st half and the looser, raw 2nd part, you can probably guess at what they’re suppose to represent. It was put together to play as a loop, as an allusion to ur fave social media outlet’s endless scroll of colours and sounds. It’s just another internet skate vid”

 

 

Featuring: Ben Woodhouse, Harrison Woolgar, Rupert Antoine, Joe Coward, Dexter Daniels, Alex Barron, Sam Ibekwe, Tom (shakes) Delion, Alfie Williams, Dan Fisher Eustance, Parky Doodles, Zak Gilbert, Phil Russell & Rich West.

 

Video & Words: Sirus F Gahan

www.sirusfgahan.com

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Watch: THEORIES OF ATLANTIS “Escape to LA”

Posted on by bythelevel

 

NY based brand and distribution company – Theories of Atlantis – take a bit of time away from the Big Apple and ‘Escape to LA’ for their latest clip. Filmed & edited by the brands founder Josh Stewart, the well put together video combines both worlds, featuring TOA’s diverse group of riders shredding the sun kissed streets of LA, teamed with surf vibes, sunsets and Tarantino-inspired title-cards and soundtrack. In order of appearance, the 9 minute clip features: Leo Valls, Ben Gore, Brendan Carroll, Taylor Nawrocki, John Baragwanath, Joe Yates, Jon Nguyen, Bryce Mandell, Vincent Alvarez, Brad Cromer, Walker Ryan, Zac Gracie, Paul Shier, Dustin Eggeling, Christian Maalouf, Danny Montoya, Yonnie Cruz, Stevie Perez, Alex Schmidt, Justin Strubing & Tom Remillard.

Check it our in full above and head to www.theoriesofatlantis.com for more.

 

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Supreme x Barrington Levy & Jah Life

Posted on by bythelevel

 

 Another week has gone by and another Thursday Supreme drop is on it's way, this time linking up with iconic reggae artists Barrington Levy and Hyman "Jah Life" Wright on a capsule release. 

 The project focuses around the emerging dancehall reggae sound of the late 1970's/early 1980's, and the coming together of the New York and Jamaican scene thanks to pioneering producer Hyman “Jah Life” Wright and a renowned young vocalist named Barrington Levy. This period in time and that particular partnership would go on to propel reggae and dancehall on to the global stage, transcending way beyond its previously exclusive Jamaican audience, breaking down barriers along the way. 

 The collection itself references iconic imagery from the era, drawing inspiration from notable albums such as "Bounty Hunter", "Englishman" and "Robin Hood”, and applying original artwork from the partnership's works across tees, tank tops and pull-over hoodies, which are available in various seasonal colour options. 

The Supreme x Barrington Levy & Jah Life will be dropping at Supreme's London, New York, Los Angeles & Paris locations, as well as online, on June 16th. 

 

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Satta x Universal Works

Posted on by bythelevel

 

 This season, two UK born brands come together on a concise capsule collection focused around honest clothing and inspired by 'Peace, Love and Soul'.

 Satta and Universal Works have both managed to carve out a niche in their respective areas, with Satta's livity-inspired, laid back lifestyle pieces and Universal Works accessible menswear designs and timeless aesthetic. Despite operating in different fields, both share similarities in their output, particularly in their focus towards quality. Built out of mutual respect of each others craft, the 'PEACE.LOVE.SOUL' collection offers highly wearable staple styles with a premium edge.  

 The release consists of a military inspired 'uniform' shirt jacket in sand, featuring subtle branded embroidery and a pin badge commemorating the release. Two t-shirt designs bulk out the release, both arriving in the same earthy tone and featuring dual branded graphics throughout, while one tee features the words 'Peace Love Soul' embroidered in to the chest. The collection is rounded off with an embroidered cap, again featuring both brands on the globe design and aligning with the collections earthy colour palette. 

The Satta x Universal Works collection is available now at universalworks.co.uk and select retailers including Goodhood

 

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Watch: CARHARTT WIP AND LOVENSKATE IN INDIA !

Posted on by bythelevel

Back in February, LOVENSKATE and Carhartt WIP took a trip over to India, travelling from Bangalore and then south on to Kovalam. On the way the crew shred various skate spots and battled various terrain, helped to expand ‘The Cave’ skatepark in Bangalore and also hit up tea plantations in the Western Ghats. You can now watch out the full 18 minute clip documenting the trip and their adventures, filmed by Lee Santer & Stu Smith, and featuring riders – Alex Barton, Ewen Bower, Alex Hallford, Dan Hill, Samu Kavolam, Denis Lyn, Mikey Patrick, Matt Ransom, Lee Santer and Aaron Wilmot.

Be sure to check the full piece including a photo series from Rich West over at Free Skateboard Mag

www.lovenskate.com