bythelevel, Author at BY THE LEVEL

Quartersnacks present “56 Tricks”

Posted on July 7, 2015July 7, 2015 by bythelevel

Beginning with a revisit to one of the brands personal favourites – “Ragers Inc“- Quartersnacks came up with the idea to recreate one of the ‘greatest iPhone video of all-time’ for 2015 in this clip dubbed “56 Tricks”. Despite not turning out quite how they would of liked, they still managed to put together this solid montage following riders Torey Goodhall, Hjalte Halberg and some other familiar faces as they travelled across the pond to hit up three key European cities – Copenhagen, Malmö and Berlin.

Check the full video below and head over to quartersnacks.com for more.

Nike SB P-Rod 9 Elite

Posted on July 7, 2015July 7, 2015 by bythelevel

Paul Rodriguez continues to push boundaries of footwear technology in skate shoes, as he introduces his ninth instalment of his signature line in the Nike SB P-Rod 9 Elite.

Having become the SB brand’s longest-running signature athlete, celebrating the lines 10th anniversary this year, P-Rod marks this landmark with the most technologically advanced signature silhouette of the Paul Rodriguez series to date. The aim of the design is to protect, adapt to and support the foot through the rigours of skateboarding, from bombing hills to clearing stair sets. The low profile silhouette draws from Paul’s personal style and combines Nike’s knowledge in forward thinking functionality.

The 9 Elite is constructed from a lightweight and breathable Hyperfuse panelling on the seamless upper which meets with a durable suede on the toe box and heel, giving the shoe a premium feel. Moving the laces further back from the toe avoids unnecessary wear, while the Flywire cabling at the lacing system gives a ‘dynamic lockdown’ of the foot, keeping the foot stable through sketchy landings. The sole utilises several of Nikes key technological features, with the Air sole unit built into the shoes sock liner for optimal cushioning while Nike’s Hexagonal Zoom Air sole has been utilised to provide flexibility in the forefoot. The translucent and multidirectional rubber outsole is highly durable and also offers traction to keep your feet on the board.

Although most P-Rod footwear releases are met with a fair amount of opposition from those who aren’t too keen on the high tech shoes, Nikes and P-Rod’s willingness to explore new opportunities in skate footwear has continued to develop the search to create the best skate option possible. With all the protection and comfort you could want in a skate shoe and more, the Nike SB P-Rod 9 Elite continues to build on the legacy of one of the most respected riders in world skateboarding. You can pick up the Nike SB P-Rod 9 Elite, in two colour ways, at nike.com and selected Nike SB retailers.

FUTUR present ‘Timeline 01’

Posted on July 5, 2015July 5, 2015 by bythelevel

European skate brand FUTUR have put together a this short promo video dubbed “TIMELINE 01”.

Now into their 3rd season, FUTUR’s previous collections have seen some strong apparel releases from the brand with minimal logo’s and some interesting designs, despite keeping their cards close to their chest in terms of their identity. TIMELINE01 previews the brands upcoming release “Season 01” which is due to drop shortly, from what we can see from the short clip it aligns largely with the last collection and expands on familiar designs with a selection of tees, long sleeves and caps. Featuring Palace rider Juan Saavedra and Magenta’s Santiago Sasson, the video shot by Mario Fortea on Hi8 and Vx1000 format sees the pair shred the streets of San Sebastián, Madrid and all the way through to Biarritz.

To get more of a feel for the brand, check out last seasons collection HERE. And for more information on FUTUR. head over to futurinc.eu

Butter Goods present ‘Irie’

Posted on July 2, 2015July 2, 2015 by bythelevel

Australia’s Butter Goods have dropped this rad short film shot by Josh Roberts, Zach Chamberlin, Thom Musso, Quentin Guthrie, Chris Maggio and Tully Wes, while Josh Roberts and Garth Mariano were on editing duty.

The eight and a half minute clip dubbed ‘Irie’, features high tempo street lines from team riders Ben Gore, Casey Foley, Morgan Campbell, Phil Marshall, as well as Philly Santosuosso and Alex Campbell of Humidity Skate Shop. The footage has been collected from various trips across Australia and the US.

Enjoy the video and the soundtrack below and for more information on the brand head over to www.buttergoods.com

Nike Roshe LD-1000

Posted on July 1, 2015July 2, 2015 by bythelevel

The Nike Roshe LD-1000 was introduced to the world as the subject of a NikeLab and Fragment Design collaborative release which launched at the end of last year and was of course met with a great reception, selling out fast. This season sees Nike drop an inline version of the hugely popular silhouette in a variety of colour options, allowing those who missed out on the shoe the first time around to get in on the action.

The Nike Roshe LD-1000’s design concept is fairly simple yet highly effective, fusing the iconic shapes of the Cortez and the classic LD-1000 on the upper with the NM Natural Motion sole unit. The latest iteration of the silhouette arrives in nearly the exact same make up as the Fragment Design collab, with a lightweight, breathable mesh meeting with a tonal suede on the toe and heel counter. The shoes contrasting swoosh branding arrives in a crisp white leather which compliments the heel branding, lacing and sole unit.

Once again, the Nike Roshe LD-1000 is sure to be a popular release throughout the market, and sizes in all colour ways are sure to go quickly. Head over to nike.com or sneakersnstuff.com to pick up your’s up now.

COPSON Spring/Summer 2015

Posted on July 1, 2015July 6, 2015 by bythelevel

London based Copson go above and beyond for their latest release, as they present a dreamy set of visuals to capture the brands Spring/Summer 2015 offering in the “A Young Summers Heart” short film and accompanying “Saverio Dream” lookbook.

The video component, A Young Summers Heart, was filmed by Brazilian-Italian director Romano Pizzichini of Palmeira Pictures and produced by the brands founder and former pro skateboarder Maria Falbo. The short film follows an optimistic skater, played by Danish skateboarder Villads Larsen, as he looks to escape the troubles of his home city and carve out a peaceful life in the quiet Italian town of San Morello. Following his struggle to adapt to the language and deal with his girlfriends grumpy father, Larsen finds his happiness in skateboarding and pizza, some of the delights the town has to offer. With no explanation as to why he’s there, the video leaves a lot to the imagination, allowing you to interpret his story yourself.

The complimenting lookbook shot by Lydia Garnett gives us a closer look at the ‘Saverio Dream’ collection, as she utilises the scenic backdrop from the video’s location in Calabria, Italy. Incorporating elements of the beachside town into the visuals, the collection draws from 50’s-60’s american poolside vibes, applying simplistic designs and colour palette to skate ready silhouettes, which include printed coach jackets, graphic tees, long sleeves and hoodies. The laid back open collar cocktail shirts are our top picks from the collection, which feature custom prints from artist and skater Jamie Humphrey.

You can watch the full “A Young Summers Heart” video below. To shop the Copson Spring/Summer 2015 collection, head over to copsonlondon.com.

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HUF x Bronze56K Lookbook

Posted on June 29, 2015June 30, 2015 by bythelevel

HUF link up with in-demand New York skate crew Bronze56k on a limited capsule collection this season, made up of co-branded footwear and accessories.

Hot on the heels of Bronze’s hugely popular collab with London skate giants Palace, they now link up with San Fran juggernauts HUF on a small release that references themes from late 90’s and early 2000’s pop culture. Bronze56K have gained a large cult following from their lo-fi videos that have led the way for many other companies who have followed suit since, but Bronze have stood out with their unique aesthetic, paying homage to the dial up internet and cable TV era, that can be seen in edits such as Solo Jazz, Enron, and Trust.

The limited edition collection is made up of co-branded socks and a rework of HUF’s Classic Hi silhouette in a white suede with Bronze’s Microsoft inspired logo on the heel detailing. The lookbook above, shot by Brian Kelley, captures Bronze team riders Richie Rizzo and Josh Wilson shredding low lit city streets of New York City in the Classic Hi’s, wearing promo-only tees and hats bearing a playful rework of the Polo Sport logo with an added Bolt instead of the famous Polo stick.

The HUF x Bronze56K goes on sale tomorrow, the 30th of June, at select retailers including Flatspot. and at Manchester’s Note Shop.

HUF and Bronze56K also worked on a short edit to commemorate the release, which features team riders Dick Rizzo and Josh Wilson shred the streets of New York in the co-branded Classic Hi’s. Enjoy the full video below shot by Bronze co-founder and videographer Peter Sidlauskas.