bythelevel, Author at BY THE LEVEL

Palace Spring/Summer 2015

Posted on March 12, 2015March 12, 2015 by bythelevel

In one of the most highly anticipated drops of the season, Palace give us a glimpse of what to expect from their Spring/Summer 2015 collection, which also sees the brand re-launch their website for the release.

I’m sure the internet will be going into meltdown when the collection launches tomorrow (Friday 13th of March), although this is mainly down to the hype around the brand, the Spring/Summer release further reiterates why Palace have got to where they are today and is a solid representation of the brands growth. Focusing in on more technical outerwear pieces, the Spring/Summer 2015 collection sees Palace step away from their more graphic based staples and rather concentrates on providing more considered, functional garments that serve for skating just as well as for ‘hitting the pub with your mates’. It’s a far cry from the brands initial t-shirt line, but from its humble beginnings up until now, the brand has continued to maintain their recognisable style.

There is a great mix of outerwear, from lightweight nylon windbreakers to more heavyweight wool bombers, all of which are 100% British made and give consideration to the British ‘summer’. From what we can see from the visuals, the collection is rounded off with some strong graphic based long-sleeves and headwear options, from 5-panels to beanies.

Off the back of their nostalgic sportswear release with Adidas the last year, in which we were beginning to see glimmers of how the brand was planning to develop, we see Palace really step up operations not only through the clothing they produce but as a clothing company. Known for their experimental graphic pieces, they have successfully channeled their creativity into new ventures, in particular cut and sew, offering high quality clothing with a large sportswear influence. As a UK based site its inspiring to see a London skate brand grow and be recognised and widely respected worldwide, simply by doing something they love and supporting those around them. Their latest release continues to bring the brands unique aesthetic that encapsulates British style and fuses it with UK skate influence.

The Palace Spring/Summer 2015 release will be available from the brands web store – palaceskateboards.com, from Friday the 13th of March.

Image source – I-D

10.Deep Spring 2015 Delivery 1

Posted on March 11, 2015 by bythelevel

New York’s 10.Deep continue to deliver clean visuals in their latest look book for their Spring 2015 “American Glitch” collection, with the first delivery entitled “Reckless”.

The brand looks back to the late 90’s/early 2000’s to draw inspiration from american workwear, hunting gear and the everyman ‘fashion’ of the era. For most, including me, the late 90’s/early 2000’s wardrobe is something I would happily forget, but 10.Deep have certainly managed to pull the best from the times and translated the pieces into a highly wearable, street ready collection.

Reworking stonewashed denim, bleached and over washed khakis, with a colour base of red, white and navy, which sets the overall tone for the collection. The release is diverse, comprised of several trouser styles from cuffed pattern joggers to patchwork denim, several button-down shirts and lighter outerwear options. 10.Deep also continue their focus on sportswear themes through various hooded sweaters and nascar themed jerseys.

10.Deep’s first delivery from their “American Glitch” Spring collection will be available at the following UK retailers shortly;

Urban Industry

5Pointz

Dickies SS15 at Urban Industry

Posted on March 10, 2015March 10, 2016 by bythelevel

Working closely with Urban Industry and Dickies Europe, we have put together a selection of seasonal looks from the Dickies Spring/Summer 2015 range.

With a heritage that spans almost 100 years, Dickies were, and still are, the go to brand for high quality workwear, offering functionality, durability and comfort in their construction. Recent times have seen the brand make moves into the streetwear and skate market thanks to the increased popularity of workwear styles, as well as their durable work pants being adopted by skaters for their reasonable pricing and ability to withstand the rigours of skating.

Their latest range offers a mixture of casual and smarter options, while the work pant remains the staple piece, reworked into numerous fits to cater to different sizes and looks. From basic t-shirts and sweaters to more stand out items such as the Honolulu shirt and Cedar Key Rugby Shirt, the offering is diverse and full of essentials that have withstood the test of time.

For the visuals we aimed to highlight the variety within range, showcasing a variety of looks and working around the brands popular work pant, dressing the styles up and down. We chose to capture the collection in an urban environment, reflecting how the clothing would be worn in an everyday scenario.

You can shop Urban Industry’s full Dickies range over at www.urbanindustry.co.uk

Imagery: Lily Brown

Words & Art Direction: Kieran Sills

Models: Dexter Daniels & Nathan Sutherland

Supreme present “the red devil.” by William Strobeck

Posted on March 9, 2015March 27, 2015 by bythelevel

Supreme and renowned video maker and long time collaborator William Strobeck return this Spring with another treat in the form of their latest video entitled “the red devil”.

The name is inspired by the fiery red hair of rider Aidan Mackey who features prominently in the video alongside other notable names including Sean Pablo, Anthony Van Engelen, Alex Olson, Sage Elsesser, Jason Dill, Tyshawn Jones, Kevin Bradley and Na-kel Smith, a strong line up to say the least. The video arrives on the back of their eagerly anticipated Spring/Summer 2015 release and further portrays the rebellious spirit of the New York powerhouse. As with Cherry and JOYRIDE, “the red devil” continues to take a focus on street skating, combining additional footage from Benny Maglinao with Strobeck’s recognisable style that has become synonymous with the brands aesthetic.

Enjoy the video below and head over to www.supremenewyork.com to shop their latest collection.

Converse ‘Made By You’ Campaign

Posted on March 5, 2015March 2, 2016 by bythelevel

Celebrating self-expression and encouraging people to share their personal experiences through their storied Chuck Taylor All Stars, Converse have launch the Made By You campaign.

The campaign has already seen fans of the iconic silhouette worldwide offer a glimpse of their lived in pairs to tell their own story. Made By You sees Converse work with a group of internationally renowned icons including Andy Warhol, Rory Attwell, Swim Deep and Shay Ola, to name but a few, curating one-of-a-kind sneaker portraits from those who inspire creatively from the fields of art, music and food. Along with their portrait, those icons have also added their own six word story to offer us a snippet into their experiences wearing Chucks and the attitude they have towards life.

With the Chuck Taylor All Star approaching its centennial, the campaign is a great representation of the style which has seen many unique customisations over its time. Through social media ‘Made By You’ will encourage customers to share their Chucks using the hashtag #ChuckTaylor, bringing together the Converse community and creating a social gallery of the coveted silhouette.

For more information on the Made By You campaign head over to www.converse.co.uk

Vans x Anti-Hero 20th Anniversary Collection

Posted on March 5, 2015March 5, 2015 by bythelevel

Celebrating 20 years of rich skateboarding heritage, two giants come together on a collaborative collection this Spring. Anti-Hero are one of the most respected brands to ever do it, renowned for their iconic board graphics and influential team riders, some of which they share with Vans. As two brands who are responsible for so much in the development of Skateboarding and the history they share together, it seems right that the pair have come together to mark the occasion.

Anti-Hero’s story started in 1995. Founded by Julien Stranger back when the industry was small and the companies involved were pretty much all skater owned, doing it for the love of skateboarding rather than financial gain. Born out of the desire to create a way of living rather than a quick way to make money, the name ‘Anti-Hero’ is appropriate with Stranger pretty much ‘Anti’ everything at the time, something he expressed publicly through his ads and board graphics. The brand represents the way in which the youth of skateboarding lived their life and it has carried this ethos through to modern day, one of the realest skate brands out there.

The 20th Anniversary collection offers up dual branded rework on four key pro models including the Era 46 Pro, Slip-On 59 Pro and the Sk8-Mid Pro, featuring the pro heel tab, ULTRCUSH insoles for support and comfort, DURACAP reinforcements in the toe area for protection, as well as suede applications on the upper for durability and grip. The release also debuts Tony Trujillo’s sixth generation Vans signature pro model – the TNT SG. The TNT SG Anti-Hero rework is characterised by the brands iconic print on the mid foot and lock up graphic on the tongue label. Additional features include the Anti-Hero labelling, original waffle outsole and Vans Ortholite sockliner for comfort.

The collection is rounded off with a concise apparel selection featuring dual branded tees in white and black, snapback and coach jacket. The Vans x Anti-Hero 20th Anniversary Collection is available now at vans.co.uk and selected Vans retailers.

Brixton Spring 2015

Posted on March 4, 2015March 4, 2015 by bythelevel

Brixton unveil the latest visuals for their Spring 2015 collection, both of which perfectly capture the laid back aesthetic of the California based brand.

The latest instalment from Brixton is much of what we have come to expect from the brand, revisiting themes that we have seen consistently season after season to offer up a well balanced collection that gives quality in construction, muted earthy tones and relaxed styles, representing the relaxed culture of America’s west coast.

The collection ranges from the staple selection of tees, long sleeves and a vast array of headwear, to more technical cut and sew pieces in their button down shirts, comfortable chino trousers and light jacketing options. Exploring new materials and patterns, the brand holds back on loud graphic and colour applications, rather focusing on producing more timeless pieces that will look good all year round.

The brand embodies the music, people and culture that surrounds them, and they make those influences clear in their designs and more notably in their visuals. Accompanying their still imagery is a short video lookbook which features Californian brand The Rooms, again showcasing the garments and also relaying what Brixton as a lifestyle is all about. Brixton continue to stick close to their roots and what they know best, effortlessly delivering refreshing, easy to wear clothing that doesn’t cut corners in quality or fit.

The Brixton Spring 2015 collection will be available in the UK this week at the following retailers

Urban Industry

Flatspot